Is it really a problem to think about entrepreneurship?

There are so many hands on entrepreneurial questions, and almost 80% of the problem is that you have to give the solution directly. I decided to change the angle.

The girlfriend (wife) is afraid of a lot of people have encountered problems-usually good, occasionally "temper attack." However, the attack is "terrible". Then you always think: "How to let her not to attack?" "At first, you may naively think she's angry because you're not doing well enough, and then maybe you feel like you're not good and you're not, and then you finally wake up and she's just" not in a good mood.

But it was all wrong. Are you sure she's having a seizure? This is the blind spot of many people. You think she is in the "attack", but you are wrong, she was angry not in the attack, but return to normal. Because you've been trying to find the means to "restrain" the attack, you'll never find it. Very simple, you should not go to find her cause of attack, instead should go to see her "No attack" day, see what good news, good things, good weather ... Then, in peacetime as much as possible to make each other happier, not enough?

Again, there are a lot of questions, and the direction you're thinking may be fundamentally wrong. For example, when you open a nightclub, should you pay attention to the female guest or the male guest? You would say that you have to pay attention to the female guests, because the nightclub meets the social needs, which is why Lady night let women in for free. The female guest is many, the male naturally will follow the ticket to enter. But others would say why not? A lot of cute nightclubs can also attract a lot of women. But where is the point? The point is that men are more likely to pay for wine, and wine is the economic lifeline of nightclubs. Wine has historically been a symbol of power, and most women do not care about this demand.

Give an example of an entrepreneurial relationship. Many people ask, when is the best time to develop new products? I want to ask another question first: "If the restaurant suddenly changes the menu, what do you think is the reason?" "Your rice noodle shop downstairs suddenly sold a donkey meat fire, probably one of the following three reasons: 1. Make more money, 2. Want to change or diversify, 3. The original business is not good. If you try to verify the restaurant, the answer is usually 3, and a small portion is 1. If you think it's 2, think about it: if his original source of profit is enough, just keep concentrating on the rice noodles, why go to the trouble to sell the fire? After the introduction of new products, the company must face two different product lines at the same time, will begin to face new problems, unprepared, new products are not stable, or hands busy, next, most likely even the original business will not be guaranteed. So introducing new products is not a matter of timing, but of motivation.

Continue next, team opinion so much, who should listen to? Boss？ Service？ Market？ Wrong！ The only answer is to listen to the consumer. What if both sides of the dispute have a part of the consumer's needs? Calculate which side can help the company to bring more long-term profits, can reach more consumers.

Continue ... "My project can challenge the status of the Giants in the industry." "No, I don't think you're thinking clearly. "Are you teasing me?" If a company claims to have a decade of perfect planning, first look at his intentions, I guess most of them are painted pie bluff. They must be changing their direction every year. The Pirate Regiment did not know next to the course where, they just started without a sailor, no boat carpenter, no nautical pointers, always disorderly open, always see demolition recruit, tinkering, survival is a difficult thing. Let's say we really know the key technologies that can challenge industry giants. So, what part of the field are we going to challenge or all? How long does it take? How big a team do you want to build? How much budget does it cost? Is there enough money in the meantime? How much pain does the team have to eat? How much is the salary? What obstacles to cross? Market pattern This kind of thing is the slogan that succeeds after success, just begin to walk step by step first.

Continue to ... "a company is doing so, according to the will be successful." "No, I studied company B, and their approach is more plausible." "Usually, these so-called learning things from books, magazines to learn from, the company is naturally Starbucks, Google, Facebook, Apple, Huawei, Tencent, seabed fishing, Samsung, excellent Uniqlo and so on." However, countless followers can not be as successful as the Buddha. If you have seen Steve Jobs, you should at least find that it's not because "we launched this product" that we did it, and that all the top companies have failed to launch new products, but we don't know or see or remember. A company or commodity success has at least four necessary conditions: 1, the right time to do a right thing, 2, just in line with the market trends and consumer preferences, 3, with clever marketing, 4, escaped the pursuit of competitors. Many conditions add up to their success, not just what we see on the outside. Only those behind, is to learn silently.

Continue to ... "more functions to win. "Cheap is the king." "Looking around at home or office for four weeks, there are countless brands to choose from for each item." The so-called commodity characteristics of the difference is really small, the appearance, price, brand image, accessories, friends and relatives and other factors have become the key to decision-making. Entrepreneurs often feel good about themselves, usually have an appeal or persuasive, let some like-minded partners to join the team, but the key to the success of entrepreneurship is "you solve the problem, is the real problem, people are willing to pay to solve?" ”。 Consumers really buy factors, often not powerful or cheap, but psychological value and the actual cost of payment to achieve a balance. Can you really understand and analyze the psychology of making decisions in real consumption rather than speculating?

Continue to ... "Look at the market report industry space is very big, is a blue ocean ah." I know a lot of people are doing this line, a Red sea. "The so-called Red Sea, sometimes depends on whether the competitor lacks your advantage, so that you ensure that competitors will not catch up in the short term." You must re-examine this before each new decision is made. If there are many competitors, consumers have a lot of choice, there is no doubt that this is the Red Sea business. If you want to know what the market is like, your job should be to constantly identify gaps in the consumer's needs and find the one with fewer competitors and more markets. Otherwise, do not at home to see what industry report, should go out more walk, and people chat.

Continue ... "The marketing budget is too low to push it, and it needs to be financed quickly." "Not the question of money, the key is to think on the Internet." "Who doesn't want business to get up quickly?" he said. The most important thing in the mobile internet age is for the media and consumers to be willing to help spread. For example, you open a beef noodle, star open shop, student entrepreneurship, Champion master, innovative recipes, super Sea Bowl, moving stories, intimate services and so on, are able to gain a brief exposure opportunities. However, the criteria for success are not how many people queue up in the first two months of the opening, but whether they can continue to operate. In addition to marketing and topic, eventually return to the essence of the enterprise. Marketing is a professional knowledge, need a lot of experience to assist, and many people lack of creative communication level. Successful brands are always thinking: "What advantages do we have?" How to keep the edge? How to create differences with competing products? How to communicate with consumers? "Of course, conscience too.

Misunderstandings are far more than that. For example, "Sorry, I can not say anything, because this is confidential." "To be honest, if it's easy to imitate, it's not a powerful technique or idea." Web sites, apps are often very similar to the function of real goods, remove the label consumers may not feel the difference. Many truly powerful entrepreneurs can even tell the media about his business know, or stand in the sun to compete, but no one can really learn. Have a "difficult to enter the key technology others" This is our great advantage, however, technology is a business success, we may also lack of business team, sales experts, or marketing, technical personnel, upstream and downstream manufacturers. Career development in the way, there will always be a variety of business partners or assistance. So it's good to hide the most crucial point. Each person), other ideas can open up to discuss with friends, because everyone's professional field is different, different points of view, talk with others more, you may be able to dig out more good advice, or completely subvert their own ideas. It's just that there's no need to say anything, and don't tell anyone.

So, when you meet a problem that you feel you need an urgent answer, think first.