Is it true that luxury goods and electricity dealers are really incompatible with each other? Electric business really can only be cock silk of the world?

2010 was the hottest year for luxury goods dealers, however, since 2011, the prevalence of fake goods has prompted many luxury electric companies to lay off, shut down or transition, this May, the exclusive network of all the sites have been closed, when playing "exclusive network for a part of the People service", only high-end users, The one-month-old luxury-goods dealer's prestige network, which won the tournament's investment, also lost his voice.

Is it true that luxury goods and electricity dealers are really incompatible with each other? After the transformation of Poly-Mei excellent products in the low-end market, instead of listing, the electric business really can only be cock silk of the world? Enron or not, the luxury electric business after radical turn, find the right mode of the site is still moving

In recent years, the development pattern of the luxury electric business is to collapse, adjust and transform.

Luxury electric Dealer's two major mishap: the product authenticity is difficult to distinguish, the backside is difficult to guarantee the customer experience which the source brings is poor. 2011, the prevalence of fake goods, many luxury electric companies have lost users, in order to reassure users of the authenticity of goods, all kinds of luxury sites have to scramble for brand authorization, while others did not get to the limited high-end brand licensing sites have closed down, the end of 2011, NetEase's products network announced the closure, In November, first the homepage was hacked, then the website was closed, and the October 2012 cool net was closed.

On the other end, also in the luxury electric business in the Blue Sea swaying website, competing for brand licensing is more high-end products overseas.

In the November 2012, Xiu Network and ebay cooperation, has been based on overseas brands of the show Network restructuring positioning "global fashion online department store"; in October 2012, still goods network obtained 80 European and American modern brand authorization; 2013 founder Li Zhico said online sales of luxury goods is a very important part of the business, But this is obviously not going to go on, in June, the temple network announced 1 billion luxury goods to participate in promotional, and layout "Go to sea", trying to grasp the high-end consumers in the first tier city, the Chinese people in the overseas consumption into the bag.

Eric Network Research data show that 70.4% of luxury users choose to buy luxury goods online because of the internet cost-effective, that is, the user's mentality is to buy luxury goods: To buy luxury goods with high price, value or price, but the luxury itself has no cost advantages, coupled with the Internet electric business hit advertising mode, The price war is clearly the path of the luxury electric business.

What has changed for the luxury goods dealers who still live in the world?

Jiapin Network, is a flagship luxury discount of the consumer electric platform, similar to the well-known Poly-Mei excellent products, only products, such as the limited availability of special selling will survive in the world, in order to expand Customer groups, Jiapin network also combined with major banks for their credit card customers to provide discount stores.

The Prestige NET has also cooperated with the bank, the telecommunication and so on, has raised the user to the electric business Platform The Trust degree, this probably is it only then closes this year the main driving force.

Silver Thai Network CEO Lin Chen said, Silver Thai net luxury electric dealer is only the difference of its operation means, the site will not be the main sales of luxury goods.

The survival of the fittest, the luxury electric business road is not good to go, some closed some successful transformation, and the rest of the wave is also trying to change, the luxury goods electric business is not without survival value, it satisfies the user group luxury demand, should consider the "luxury" in the user's mind the main position, Most of the value is a luxury of the spiritual level: in the magnificent luxury window, with the aristocratic flavor of a certain design brand, grasp the user mentality to make corresponding model improvements, there are still broad prospects for development. But the luxury electric business is afraid consumers do not buy products, on the other hand, the fear of consumers buy too much, supply the contradictions still need to improve.

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