is the wedding industry suitable for the fan economy?

Fan economy raises entertainment industry storm

Recently, the Chinese drama Pioneer experiment Director Jinghui hand in the Baidu direct number cooperation to open up the 020 mode of the cultural and entertainment industry, aims to narrow the distance between fans, so that fans understand how drama is happening at the same time also constantly explore the drama industry multiple development model.

The entertainment industry's partnership with the Internet model has long been a novelty. This time the Jinghui director explores the 020 model is also tending to the multiple development of the Internet form. Just as micro-bo micro-letter, they have become an entertainment product publicity can not be ignored the road, the success of Korean business film is derived from the deep understanding of the Internet, tightly grasp the big crowd of fans of the economy, Wantonly launched a film campaign. Today, some Internet industries have been transformed from a flow economy to a fan economy. For some drama fans, this Jinghui and Baidu cooperation is absolutely not to miss the wonderful. Next, Jinghui's drama will be staged in major cities across the country, and this cooperation will have a profound effect on the development and popularization of drama once again, while the fan economy shows enormous power.

"Big Brother myth" in business circles

The vermicelli economy not only plays a role in the entertainment circle, but also the business has "Big Brother myth". Is everyone said rotten is to do millet mobile phone lei. I only have one example to let people think about whether millet mobile phone can withstand its glory. At that time I was still in college, dormitory to a girl excitedly ran to say she in the millet website grabbed Millet 3. By the time she got her cell phone and had not covered the heat, the cell phone had been stroked by her roommate. After a few months, my friend bought a has dropped the price of Millet 3, after a few days on the internet and the issue of chargers, call customer service, there is very bad attitude. Friends picked the nearest Millet customer service area, the next day early in the morning to take the bus from Chengdu East Three ring off. Later, the mobile Internet function is still not normal, even the 3G network speed is not good. This is the real case that happened, and did not want black millet meaning. Besides, the real black Millet shooter's article is not the same ignored? What is the reason, not only Lei's personal charm, but also because in the fans look Millet's mobile phone cost-effective, some shortcomings because the price is low so should be forgiven. The powerful power of the fan economy contributed to the myth of millet, and also made Lei a "big Brother" in the marketing of electric business. Millet and the charm will have a tough battle to start, I hope that the time will not happen fan-beating events.

A weak fan economy in the wedding industry

Is that the fan economy for other industries?

A few days ago, a friend who was about to get married told me excitedly that she rented a very Wang's wedding dress on the internet, which accounts for almost one-fourth of her wedding budget. She can enter the marriage hall in her dream wedding dress. Wedding industry fans of the economy here has been the beginning of the beginning? Besides wedding dresses, what else can attract fans to use as marketing? For this reason I went to the wedding photography portal site to find out, found that a wedding photography shop played a "Xiaolu-Sanya wedding dress" slogan, but not many of the new booking. Website leader said, because the marriage industry particularity, its low frequency rate high expense consumption characteristic decided the fan economy here does not play the decisive role, but the individuality high cost performance wedding photography is more popular with the new person than the star same paragraph. After all, marriage is a big deal, not blindly follow suit.

The website leader also said that if can, the wedding website should create own fan economy. Wedding site can not only from the horizontal integration of marriage resources, provide to new people convenient, but also should be vertical excavation how to turn wedding products into marriage products, marriage can extend to all aspects, if the marriage to give consumers some advice and guidance, so that consumers can have a new experience, which is to enhance customer viscosity effective measures.

Can not be ignored is that will enter the ranks of the marriage is the new, they will have more ideas about marriage, how to cater to their taste, while maintaining the seriousness of marriage is also the whole wedding industry's blind spot and explore the place.