IT companies have recently launched a television-making craze

IT companies have recently launched a "TV-making" craze that predicts the entire industry. But for traditional television companies, the waves of these "new entrants" have not yet become waves. Yesterday, Yang Dongwen, chief executive of Skyworth Group, who attended the annual report interpretation meeting in Beijing, said that from the market performance, the psychological impact of "cross-border" competition on the industry was far greater than the actual results. "We found that the pressure was not as big as we had expected. ”

Getting involved in terminal manufacturing appears to be on the strategic agenda of more and more Internet companies and content providers. Video web site on May 7 this year, the launch of the "Super TV", the first to launch its own-brand TV internet companies. There is news that Millet TV has also been eager to launch, it is rumored to be officially released on August 16.

"Why is the content business anxious to do hardware?" In fact, is very simple, is currently the content of the focus of the current business model has no profit, to first tell a story, to make a difference, to obtain the recognition of investors. "Yang Dongwen said.

He believes that the new entrants to the television industry from the traditional industries into a sunrise industry, is good, but integration is not easy. He told reporters that in order to study "opponents", they also ordered video TV, found at least supply chain problems. "After the orders do not know when to receive goods, how to follow up after the sale remains to be seen." ”

In fact, despite the influx of competitors, Yang Dongwen that the television market's brand concentration is still likely to be further enhanced. "After the end of the energy-saving subsidy, some brand-name, small brands of the market space further atrophy, mainstream brands have the opportunity to score more markets." ”