Absrtact: The sale of the house is a low frequency, high consumption, heavy decision, agents and individuals play a role in balancing and matching the needs of buyers and sellers, how to arrange the qualification and information of this intermediary more clear, transparent, this is homelight want to
The sale of the house is a low frequency, high consumption, decision-making, agencies and individuals play a role in balancing and matching the needs of buyers and sellers, how to arrange the qualification and information of this intermediary more clear, transparent, this is homelight want to solve the problem.
Homelight is a platform for both sides to find the right real estate agent, a bit like the Match.com of the real estate agency. The registration agency on the platform must provide a full range of certificates, qualifications, transaction records and other information. Two years since its inception, there are 2 million real estate agents registered on the platform, and more than 14 million of real estate transactions have been collected, which provides the basis for personalized search recommendations.
Buy (Sell) The house can search the home page according to the conditions of the agent: the city, housing price, agent qualification, service area, expertise (good at bargaining, 15 years experience) and so on. The system will use the matching algorithm according to input information to export the user may need agents or individuals, and recommended to TA. The whole process takes only two minutes, and it's much more efficient than the trustees looking for a real estate agent or running down the line without a clue.
By matching house sellers and property agents, Homelight charges 25% of the cost as a profit. Recently, the company has just won 3 million U.S. dollars of financing, investors, including Serversnetworking Capital, Montage Ventures, startups, and so on, the beginning of the establishment of Google Ventures received the 1.5 million U.S. dollar seed round fund. Its competitor agent Ace also received 6 million dollars in a round of funding last August.
Homelight and agent Ace are concerned about the capital, but also on the side of the real estate agent to deal with the importance of housing transactions, after the founder of Pan also mentioned a similar view: The Internet's thinking is to mediate, but the real estate sector is an exception. Similar to the real estate category of non-standard product transactions, the actual consumption decision and purchase link is quite complex and long, the broker determines the offline experience. Future brokers can deposit their service records online, just like the seller's credit on Taobao to form a personal brand.
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