Ji Hui culture: Creating a cartoon mascot with Vitality

Get some potential cartoon mascot image of the exclusive licensing, creative content, marketing, independent design and development surrounding and set up a dedicated channel sales, Ji Hui culture chose the "cartoon mascot system service" This very challenging cross-border business, and spent 2 years to do a good job. In the first half of 2014, Ji Hui cultural Expansion team, strengthen the various business links, began to serve a wider range of customers, for them to "create a vibrant cartoon mascot." Olympic Games, Qiong Yao and the beginning of the 1 billion 2012, a netizen called "the most Meng mascot in history," The Olympic Small Chicken Series sports modelling in the mainstream media and social network is very popular. At the same time, the business positioning for the "cartoon mascot system Services," the Ji Hui culture began to operate, is looking for a suitable image to practice business planning. The target was confirmed when the chick was seen as the 2012 London Olympics Serbian Olympic mascot. Although the company just set up, small scale, this chick is the Olympic mascot, but the company's business is a cartoon mascot, encountered such an excellent image, after the Olympic Games can also be positioned "sports doll" to long-term operation, we must not miss the opportunity. First call the Serbian Olympic Committee, but communication is not smooth, so I found 2 Chinese students in Serbia to contact each other to negotiate, and finally through the Serbian embassy in China to promote, lasted 2 months, enough sincerity and appropriate conditions of cooperation, Finally in early June 2012, the Serbian Olympic Committee to implement the Secretary-General signed the authorization to obtain the image of the exclusive business license in China. Since then, through the all-round operation of Lok Chicken, team members of the business ability and experience to obtain a great upgrade, but also gathered a wealth of industry resources-the construction of the cartoon mascot Service System, do a good service customer's solid internal strength, as one of the purposes of operating Le chicken, to achieve steady realization. August 2013, Qiong Yao's drama "Flower Non-Fog" in Hunan TV hit, the ratings ranked in the country at the same time repertoire first. Ji Hui culture for the drama design protagonist cartoon image, and then become a cartoon peripheral business development exclusive service providers, including cartoon image design, wallpaper, input method, expression and other series of works content creation and publicity, as well as peripheral planning, production and sales of system services. November 2013, Ji-hui culture will look at the first quarter of the total number of visitors have accumulated more than 1 billion, a single set to watch more than 35 million times the domestic original animation "100,000 cold jokes." The company's surrounding commercial development capacity through the "100,000 cold jokes" produced by the Yaoqi of the inspection, successfully reached cooperation. Has been launched around the sales momentum is good. Subsequently, Ji Hui culture will also be in its own unique way to participate in the animation marketing, better help push the surrounding sales. In the surrounding business development business, Ji-hui culture from scratch, more and more mature, behind the design planning, development and production, distribution channels, creative marketing business system is increasingly perfect and good operation. Adhere to the construction of the cartoon Mascot system service socialization marketing, graphic reading, in anime and games these two dimensions and 2.5-dimensional content environment grew up, and after the 00, have been accustomed to and ready to receive cartoon information, has or gradually become the main consumer ... These changes in the business environment require a profound and sustained change in marketing activities, marketing communication is no longer as simple as the pursuit of consumer information indoctrination, but more focused on the needs of human emotions, and consumers full interaction. According to the Gallup survey, consumers ' buying choices are often based on their emotional ties to a brand. Cartoon mascot can be the brand "personification", very good to adapt to this demand, so more and more cities, enterprises, events, stars and other customers to focus on and enable the application of products, brands and cultural aspects to enhance brand recognition, stickiness and enhance competition barriers. Once the cartoon mascot Project is launched, it faces a cross border design, brand, product development and other areas of systems engineering, involving image design, continuous creation of content, marketing, reasonable support and peripheral development, to continue, dynamic long-term operation, to find multiple types of service providers and coordinate communication-it sounds too much trouble and too much money , many customers deterred, but the cartoon mascot as an advanced brand productivity, how can easily let go? From the image of the design planning to the final surrounding sales, Ji Hui culture adhere to the construction of this relatively complex business system, it is to solve the customer's above problems. At the same time, each business link complements each other, in the service ability and the effect promotion can effectively reduce the customer's financial cost and the market risk: the design does periphery development, is because the cartoon mascot will fall to the person even, the periphery and so on kind, enters the target consumer's real life. Understand the production operability, material, process and quality standards, make the design more reasonable, more forward-looking. Compared to the gift company to earn the maximum price difference model, Ji Hui culture by the total amount of production orders to charge a certain proportion of service charge mode, to provide cost control, production monitoring, logistics follow-up services and bear product quality and delivery time responsibility, so that customers no longer to worry about products, and reduce the overall cost. Outside the development of the channel, because only to participate in the actual sales and sales data support, peripheral design to more fully consider the real needs of consumers product form integrity, product quality standards and the richness of the category, market risk greatly reduced. And in the absence of exclusive channels around the cartoon mascot, channel resources are more important. Marketing is the core of this business system, throughout the image design, content creation and peripheral development and sales Links: What kind of image more easily accepted by the target consumers and like? How does the image position and individuality shape? What is the theme of content creation? What are the timing and selling points of the perimeter? Ji Hui culture from the beginning of the preparatory to build this business system for the purpose, after two years of actual project experience, formed a solid service capabilities, but also verified that the business system is the customer's real needs. To be a professional and reliable service provider the first is to enter this field as a "learner" and a "customer". When you get the license, you're in the music.Accurate positioning of the chicken image, the selection of target consumers, content creation, the expansion of visibility, the promotion of brand influence and the surrounding system planning, production and sales. Each link is to take the real gold and silver to explore, trial and error and adjustment, to cooperate with different service providers, integrate all kinds of reliable resources, and finally practice the service of customer professional ability and experience. Let customers have a good shape, accurate positioning of the cartoon mascot, to provide innovative marketing, to achieve effective interaction with the target consumers, so that customers in the surrounding production does not fall into the price and quality of the trap and trivial with a single transaction, and have a smooth channel to sell out. For example, in the development of Le chicken around, we choose a number of category development, the same product to allow a number of factory proofing or the same type of products to allow a number of factory production, is to screen the reliable manufacturers, to provide customers with different grades of products. and Ji Hui culture in the follow-up of the various types of peripheral process, familiar with the production of multiple types of products, processes, processes and prices. In marketing, Ji Hui culture in the regular marketing outside, and constantly try to fit the unique cartoon mascot marketing methods, such as in the 100,000 apple on the natural growth of the design of chicken and marketing events, the poker rabbit pushed to the "super speaker." In the sales link, Ji Hui culture established as "authorized authentic peripheral monopoly" channels, open Taobao shop, Jingdong store, and with the goods, in the course of business, Ji Hui culture because of the encounter many unprofessional, unreliable partners and affect the business progress and quality, determined to be a professional and reliable service provider. In the introduction and training of talent to spare no effort to absorb a for the Jingdong, Sogou, Durex and other well-known enterprises to provide cartoon mascot Design services excellent team, and efforts to cultivate talent from within, while maintaining an open attitude of cooperation, reserve external resources, joint service customers. Cartoon mascot, is growing marketing power and commercial forces, in the future market, will permeate all walks of life. In this process, Ji Hui culture hopes to become a strong participant and catalyst. Author: Fu Feng, founder of Ji Hui culture.