Jindong internal mail leaked behind, is likely to be a big start

Behind the leaks in Jindong's internal mail is probably a big start. In Beijing and East announced the success of the financing, according to the industry news revealed that Suning also in the field of electric business brewing a big change.

There are "big events" to happen in the electric circle.

Su Ning Chairman Jindong in three days after the Spring Festival internal executive Mihui, the speech outline has already flowed out. Jindong clearly put forward a new cloud business model: that is, "shop + Electric Business + retail service provider." Put aside the "word concept" layer, the new strategy should be a big platform strategy that utilizes the advantage of entity to strengthen O2O and service provider.

The strategy, called "major Change", will be unveiled on 21st. However, there are still some details, let us from the prelude to capture the cause and possibility of change.

According to the "Business value" forecast, Suning's strategic adjustment, the following points will occur:

1, the company's status of the relevant departments upgrade:

If Ma Yun and Wang bets are online and offline, the Jindong is all in all. Once is not the opponent's became the opponent, has proved the Su Ning to the electric quotient tilt center of gravity. The responsibility of the corresponding functional departments within the company will also rise.

2, offline entity stores play a functional and service role:

Jindong internal speech said: There is no line on the line, the cable can be better online-attention to the order here, compared to the previous "line online integration" of the sound, whether this can be understood as a combination of both the line as the premise or entrance. And then take advantage of the innate entity to play a more localized "functional" and "service" under the line. This is also consistent with the growth structure of finance.

3, "retail service provider" to achieve a large opening, payment, logistics, information through the external:

The essence of retail profit depends on the operation and service of localization. Su Ning now stores (experience and self mention), pays (oneself to do Yi Bao and related finance company), the logistics (from the beginning completely according to the open logistics distribution of the specifications of the construction of Logistics center), information data (domestic and Silicon Valley data center and cloud platform. ) and other resources will be opened up into a sounder open system. As for the Tesco executive vice President Li Bin on Weibo revealed "and the object is the whole society" needs follow-up attention and understanding.

4, the procurement structure farewell to independence, to achieve "unification":

As a channel and platform, the more important part of purchasing should be changed. The original structure is online under the line part of the unified procurement, in fact, it is difficult to meet the line under the integration of the demand, and resulting in more duplication and internal friction. A new strategic upgrade should be done with a more unified procurement system to deal with the cloud's strategy and increase bargaining chips with suppliers.

5, Suning Easy to purchase executive vice president of the number of increase:

The number of parallel levels of the architecture subdivision is bound to increase. For example, in the future, in addition to easy to buy, whether it will also add to the retail service provider positioning and department. And the new faces that will be created if the original offline owner is enabled to take responsibility for this part seems to play an advantage.

6, strengthen the user experience strategy and set up departments:

I have to admit that the user experience of Suning has always been a problem. Jinjun, a former executive of Suning and Tesco, said that the strategy needed to run fast rather than to be finely crafted. But if the electrical business in the group strategy to rise to a higher position, then these once "have no time to consider" becomes "imminent".

7, replace the new logo:

Su Ning This so-called big move is bound to include brand image of a new upgrade. As a visual embodiment of the new image, the replacement of logo to assist the new strategic possibility is extremely high, also in line with the company's consistent temperament Suning.