Jinshan give up the game operation what is left

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Recently, Jinshan internal high level adjustment, its network games and security software two major subsidiaries appear large-scale personnel changes, especially the original Shanda game system General Manager Wu Ying Min as the president of Jinshan Online games, in the industry is a big stir. Looking at the Golden Hill and the grand cooperation process, from the joint operation of "Swordsman World" began, the two sides of the closer cooperation, in the end of the announcement of the establishment of joint ventures in the background, the Royal Department of High rise to take the Golden Hill game operation, no doubt that both sides of the resource integration is

Game Operation Jinshan People do not have genes

Compared to Justin Strong research and development strength, operation has been the development of its online business short board. To borrow Jinshan game CEO Zou in 09, the annual game industry speech, Jinshan more than 20 years of development, research is the leading root culture, operation is only the development of the tree on the small branches, Jinshan people do not operate the gene, operation is very difficult to big.

In fact, there are relevant data to prove that Jinshan operating capacity is less than half of the grand operating capacity. "Swordsman World" in the grand operation of the player average consumption value, can reach Jinshan operation when more than twice times. and Jinshan time consuming five years, spent billions of yuan research and development of the "sword Three", in the premise of access to ultra-high popularity of the formal operation, the highest number of games online but a hundred thousand of, far from the expected goal. In addition, the industry also blew up, Jinshan abandoned operation Flint "Water Margin Q biography", its root cause is not enough investment in operational resources, the other side is not satisfied.

Faced with its own operation has been the bottleneck of the fact that Jinshan finally chose to use the ability of competitors to improve their own way of operation. Starting with the Grand Joint operation "Swordsman World", Jinshan operation will gradually to the grand tilt, in both sides announced the establishment of joint ventures, Jinshan clearly said will not be in operation to do too much investment under the premise, the Royal Department of the upper reaches of Jinshan online games, it is more clear that Jinshan will gradually peel off the game operation, to do pure research and development.

Give up running the Golden Hill game what's left

Jinshan research and development capabilities and the quality of online games products for all to see, Swordsman series from the 97 "Swordsman Love" began to the 09 "sword Three", Jinshan "Swordsman Empire" has been quite large, can be said to have firmly occupied the martial arts class game of the leading position. However, as a listed company, Jinshan has to face the pressure of performance, in the operation can not improve for the company to bring enough income, the choice of the same grand cooperation, the game will gradually give its operation is helpless.

In this respect, the online games industry veteran Personage said, Jinshan abandons the operation is the most not clever method. For online game manufacturers, operation is the key to large profits and stable cash flow, therefore, the level of operational capacity is directly related to the fate of the company. Kingsoft abandoned its operations, which means that it will be affected in terms of income and cash flow, especially the benefits, which will become increasingly dependent on Shanda operations.

At the same time, Jinshan gave up the game operation, the only choice in the game business is to do research and development. However, the current focus on the development of the game team more and more, this will impact on the future of Jinshan online research and development. In this context, the face of the ambitious will build the Internet entertainment Empire Grand, Jinshan game will be its acquisition of the argument is not surprising.

Of course, this is the future of Jinshan online game to make the worst predictions. If the idea of an optimistic, Jinshan and grand weaknesses, in the joint venture to invest in research and development and operational strength, from competitors into close stakeholders. Among them, Jinshan play technical advantage, focus on research and development of more quality online games, Shanda by virtue of the full demand for the content of the game, and the use of the existing literature, music, film resources and other platform services to carry out a strong marketing, the development of powerful alliances, may not guarantee that Jinshan is still among the ranks of domestic online games.

Conclusion: Online gaming industry everything is possible

In many domestic network to play home, Jinshan under the more than 10 years of the martial arts complex, let them round a childhood martial arts dream. At the same time, uphold the concept of more fun for players to play, Jinshan has been adhering to the mode of time charges, but also at large sums of money and time to develop quality online games. This kind of online games industry rare insistence, really let Jinshan win a lot of supporters. Based on this emotion, many players hope that Jinshan can go better and farther.

For the current game operations delivered to the grand, their own focus on research and development strategy, whether it is more conducive to Jinshan go better and farther, there is no conclusion. But in the background of good game, try new development mode, risk and opportunity coexist. We will wait and see if anything is possible in the online gaming industry.