Keywords blow up the new trend of network marketing

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According to the American National Advertising Association (ANA), more than 80% of advertisers will be spending more of their advertising budgets on the "Internet" media, and about 68% of advertisers will choose search engine (search engine) as the main conduit for their online marketing; Through the promotion of site ranking search marketing, will be the next few years is very important network marketing key.

When we enter keywords in the search engine, we often find tens of thousands of, hundreds of thousands of, or even more than millions of data.

According to the data, if the site can squeeze into the search results of the first three pages, you can have up to 90% of the point reading rate, how to let the site appear in the Search engine home page? is the site owners need to break through the difficulties; to put it simply, the search engine is based on the content of the site and key words between the match to determine the ranking, obviously, The choice of key words is very important.

Keywords are considered the cornerstone of the entire search application. For ordinary users and search engines, the key words are interactive media, it is difficult to imagine if not using keywords, how can we achieve fast and effective information query purposes. In the search for business applications, the key words also play a very important role.

What is a keyword?

"Keywords (keywords)", as the name implies, Web users in search engines used to find relevant information entered the keyword words. In general, Web users often use search engines to query the products or services they are looking for. The key word is lets the search engine lead the potential customer to your website the medium, if can use the key word borrowing force effectively, must increase the website traffic, the promotion website rank, thus obtains the best website promotion and the promotion effect.

Based on the search engine user behavior habits, the core keyword determination and the expansion of key words, is the key word marketing of the first course. In general, keyword Marketing can be done in two parts, one is seo-search engine optimization, the second is PPC keyword ads:

seo-Search engine optimization, English known as Search Engine optimization (SEO), is now the hottest topic in the Internet marketing industry. SEO and PPC keyword ads The biggest difference is that it is the search engine to find their own information, for consumers, the search engine's natural search results represent filtered information, is a kind of trust, not advertising. Because of this relationship, the nature of the search results of the point reading rate is much higher than the keyword ads.

Keyword Ads (PPC), is in the Pay-per-click mode, in the major search engine Web site to publish your ads. Unlike general traditional advertising, which is based on the exposure rate, keyword ads are users searching the site search for related words, related words, in the search results column with a significant block (usually in the search results column above/below or right) to display your ads, every time your ads exposure is not billed, but in the user (preset customer base) After you see your ad, feel interested/when you need it, when you click on your ad (the user will go directly to your website), then the billing is second.

Whether it is seo-search engine optimization, or PPC keyword ads, are based on our current search habits, that is, keyword search; therefore, the high accuracy of the keyword, can improve conversion rate, accurate selection of keywords, become a website owner can not ignore the marketing focus.

Low cost and high efficiency precision marketing

Web site is a platform, a daily indispensable information search platform for each person, the network is also a world's largest personal ideas presented occasions (when you have an idea, search by keyword, how many pages to get into the number of sites), are a successful network marketers must pay attention to; Related to the site Management performance Analysis system, you can track the use of keyword statements, "How many people use what keywords into my site?", "rate of use of paid and toll-free keywords"; therefore, many network marketers, through the use of tools, the collection of visitor behavior analysis data, and further speculate Human nature ", through a variety of complex testing and research to understand people use the search behavior of the thinking mode, to find the key words for visitors love. In short, it is not difficult to understand the hot Internet topics in the world, the real difficulty lies in how to use these relevant information to take the lead in mastering unpredictable and rapidly changing human nature.

Keyword analysis can help us determine which core keywords are not executable and which can be executed to increase the chance of being searched. When the website sets the keyword, only consider the core keywords, this approach is somewhat one-sided, because a core keyword from the search engine to bring the flow although very large, but sometimes based on its expansion of the keyword group traffic is also very considerable, in this, if marketers can fully grasp the use of keywords, Must be able to effectively expand the keyword, for the new site, this is a deus can be a shortcut.

Extended benefits of key words

Many times, the marketing person still has a kind of expectation for the key words, hope can by the keyword's setting, the keyword advertisement application, will the visitor import to the marketing person preset movement line flow, hoped by the specific keyword search, unifies the specific process analysis, the effective computation through the marketing person set up the keyword, The visitor conversion rate to the final completion process.

Through the site Management Performance Analysis System, in addition to assisting managers to monitor the performance of key words, with the Web site process design, more can improve the ROI of marketing; for example, the operation of a tourism website, the recent efforts to promote Australian tourism, marketers can be " Australia travel "This keyword, with the purchase of Australian travel itinerary of the specific process of integration, you will be able to further understand the performance of the key words, if you have to buy keyword ads, you can calculate the effectiveness of advertising, immediately review the operation of the website, as well as visitors to browse behavior, accurate access to detailed, comprehensive information, As an important basis for planning marketing strategy.

Conclusion

Keywords and brand image building has a great relationship, emarketer, a renowned US market research Institute, said: 36% of users believe that the top three of the site in the search results for the industry's leading brand, efforts to promote to the top three, become the ultimate goal of the industry; however, search marketing benefits are unlimited, Website operators can obtain high reading rate and higher conversion rate through low CPC (cost per Click). Therefore, the effective use of keywords for the site can be an important opportunity for success, through marketing strategy planning, increase the site exposure and click, is the primary goal of marketing people.

The network is really able to break the national and regional boundaries of communication bridges, any walk must leave traces, the network is the only record of all visitors to browse the data media, and therefore, if the network marketers can use tools, complete collection of all visitors behavior data, will be able to achieve the best marketing dream.