Kun: How to find the best way to promote the network

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Often have friends to ask me, what kind of promotion is the best? In fact, there is no so-called best way to promote the world, the right is the best. So today Kun will be here and you discuss how, according to their own actual situation, find the most suitable way to promote.

I. Identify the target population

The first question to be considered before promotion: what is the target population for promotion? This is very important, if the crowd is uncertain, it is difficult to develop suitable, targeted promotion. Future work may be one step wrong, step by step wrong. There are two ways to determine the target population:

1, the designated target user population

This article does not need to say much, often in the commercial company, this kind of situation is more. Leaders often according to the needs of the designated part of the crowd asked the extension staff to carry out targeted promotion. For example, the student group, now many companies are eyeing the campus this piece, regardless of the audience group is not students, are like to run school in a foot.

2, according to product characteristics to find people

In the actual promotion work, often encounter such a situation, the company or website new products, will require us to special promotion. This time the product is OK, but the target crowd is very vague, this time we need to start from the product to determine the target population,

First of all, fully understanding the characteristics of their own products, advantages, and then list the advantages of each one, and find the most interested in the audience groups, and finally to compare and analyze these groups, find the most popular groups.

Second, to determine the promotion of media

In physics, a substance that transmits certain wave motions (such as sound waves, light waves, etc.) is called the medium of these wave motions. For example: Light through the lens, the lens is the medium; If the network to promote than do the wave-like movement, the media should be what to propagate it?

This medium is to promote the product (or a product of a function), and this product (or function) should meet the needs of users. In network promotion, the key to success or failure depends largely on the quality of the media. So it is important to promote the suitability of the medium. So how do you find the best promotional media?

1, according to user needs to find media.

You can use this method when the product is not sure. First of all the user requirements listed, and then according to the importance of the priority list, select the most urgent needs of users, and then to adjust the product to determine the media. Here's an example:

Take a push. The promotion staff of each website is a major user group, the needs of this group are as follows: Media resources, promotional tools, training opportunities, promotional programs, experience skills, job opportunities, etc. Through comparative analysis, the promotion program is the most urgently needed to meet the needs of employees. When we come to this conclusion, we can add the relevant resources to download channels in the website, a large number of rich content. These resources are then pushed to the target population.

2, according to the existing products to find media.

In the case of product determination, this method can be used. First of all, to understand the characteristics of the product, listed each of the advantages of the product. After combining the specific needs of the target users, the article carries on the comparative analysis, finally discovers the product, most attracts the target user's part, carries on the packing, the promotion to it. Here's another example:

For example, push a forum, there are many sections: recruitment information, resource downloads, party dating, site diagnostics, beginners and so on. The full analysis of these sections, together with the specific needs of the target population, we found that the Site Diagnostics section is the most attractive to target users, but also the most attractive users. Then we should focus on the packaging and maintenance of this section, and then to the focus of this forum to promote.

Third, to determine the promotion channels

Determine the target crowd, promote media, the next to be clear to where to promote, in what way to promote. To determine this, first of all to analyze the user's internet habits, at least to find out three problems.

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1. What information do the target crowd get online?

such as information, experience skills, software resources, and so on, according to a list of priorities.

2. How to get information from the target audience

For example, search engines, email subscriptions, industry web sites, and so on, according to a list of priorities.

3. Specific places where the target population is concentrated

such as industry websites, forums, SNS, QQ Group, and so on, also according to the priority of a list.

After these three questions are clear, we basically know where to go and how to promote them in those ways. For example, the target audience is mainly to find some software resources, they are most accustomed to searching for resources, but also like in some professional software forum to communicate. that our main promotion channel should be software download station, professional software forum, search engine and some market share relatively high software.

Iv. Identification of outreach programmes

In fact, often in front of three steps, probably the promotion method has been ready, this article is only the combination of their own human, material, resources, and then according to specific task indicators, such as IP, PV, users, Alexa rankings, sales, brand awareness, etc. to refine, the formation of the program. Here recommend an article Kun previous related articles "Kun: website Operation promotion content strategy". When determining the plan and its implementation, there are a few things to be aware of:

1, promotion should be as expected

The program should be enforceable, not beyond its own human, material and other areas can withstand.

2, the task index should be reasonable

In fact, this should not be written here, but with peer exchanges, found that many companies to promote indicators, are extremely unreliable. For example, a new online site, in the VIP no one, want money, no money, resources, resources, only a collector on the demand in just half a month PV reached 5 digits, obviously this is extremely unreasonable and very unreliable things.

3, the implementation process of appropriate adjustments

Planning does not change fast, often we in the formulation of plans, feel that everything is very perfect, but in concrete implementation, but counterproductive. The so-called practice of truth, often the most effective method is also derived from the practice, so everyone in the beginning of implementation, according to the actual situation of continuous optimization, adjustment, so as to achieve maximum effect.

4, a way to achieve the ultimate

Push a forum often some friends ask why used some methods to promote, but no effect. In fact, some friends of the promotion method used a little problem, the idea is very right, the reason is not effective because of the implementation of not enough, do not in place. The method is not much, lies in the fine, that is afraid only one method, but if can study thoroughly, uses this method to the extreme, that also will obtain very good effect.

Finally summed up: in fact, network promotion is the product characteristics and user needs to find a balance between the two to resonate. If the relationship between the two is good, then the promotion will be more effective, otherwise it is chicken hold ducks-white busy. This is the end of today's topic. If you have any different views on this article, please guide the criticism. If you have any good ideas or experience, please enlighten us. The author's information is as follows:

Author information: kun, net name pot, push a (www.tui18.com) founder. To see the author more articles please search push or kun, or login kun (pinyin) point card mother. New operation/Promotion Communication 11 Group 83958859, Welcome to join.

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