Kun: Three case studies on database marketing

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One months ago, wrote an article titled "Shop and Mall to pay attention to database marketing", mainly introduce and share how to implement database marketing. After the article issued, many friends think this method is only suitable for large companies, once implemented to small companies, such as shop, do not know how to implement. In fact, the database marketing great practice, small also have small magical action. For small units such as shop implementation is also very simple. Today and you say three database marketing cases, from different perspectives on the application of database marketing, I hope to help.

Example of selling game currency

Let me start with my own case. 04, I have done the game currency business, is the legendary online businessman. I was a middleman, the left hand from the play Money studio hand receipts, the right hand to sell to the player. At that time was a Sina agent called "Paradise 2" game. Not modestly said, I was supposed to be the most well-known businessman in this game, play this game, especially the game coins, most of them know me. And in terms of income, I should be one of the people who earn the most from their peers. At that time I can earn more than 2000 yuan a day, pay attention to, said is pure profit. And this result behind, database marketing help a lot of busy.

The first step in database marketing is to collect customer information, the article said. And the best way to collect customer information is to communicate with customers. And a lot of people on the internet to sell things, is sold out on the down, no longer with the customer active contact, the most is to send a new product after the advertisement, it is very undesirable. I have a habit of selling things online, just like chatting with customers. For example, when selling game coins, everyone who buys coins, I will talk to him, to find out what the other in that city, how old, what work, how many years to play online games, play in the game to what stage, the monthly expenditure in the game, how the past is how to spend, how many friends around to play together, Influence on other players and so on. When the data is mastered, the user is sorted and then targeted for maintenance. General customers can be divided into four kinds:

1, temporarily not to buy customers

A lot of customers don't buy it right away, it's probably just inquiries. Many sellers are simply giving up on such a customer, which is not right. Because there are too many crooks on the internet, the customer is not at ease for the first time, it is normal to wait and see. For such sellers, first of all, according to the data to analyze the purchasing power, and then to see if it will often buy. And even if its own purchasing power is not good, but he may have a lot of strong buyers around. If you find that this user has one, you can not give up easily. At this time need to communicate with customers often chat, and customers become friends first. When you become a friend, you will be spending it next time.

2, key maintenance of the major customers.

For the regular purchase of game currency, especially the high consumption of large customers, we must focus on maintenance. For this kind of user's information, the master should also be the more the better.

3, the occasional purchase of retail

For occasionally buy a little open meat retail, you can not focus on maintenance. But does not maintain does not mean that does not pay attention, at least cannot let them go out to scold you.

4, the player resources more opinion leader

Some players may not be able to buy their own purchasing power, but there may be plenty of good customers around. For such users, even if the purchasing power is weak, but also as a major customer focus on maintenance. Because he can tap into the resources.

Through the above methods, I made a total of hundreds of thousands of small, but in fact, the total number of people I have consumed in addition to more than 80. At that time, the most successful development of a customer is a office worker, the beginning did not want to buy a long-term here, because my price is too high. But because I have access to his data, found a good breakthrough, the result became a loyal user, he was a person here in my consumption of tens of thousands of yuan, but also to me introduced several loyal customers.

Ii. Examples of barber shops

The above is the example of the network, the following Kun and you say a real example. Barber everyone knows, is a thousands of years of history of the old business, and now the barber shop is very competitive. And for the barber shop, the best quality customers are female users, because beauty is a woman's nature, usually do a hair, at least hundred dollars. If the barber shop can have a group of loyal female customers, then the business will be very hot.

And there is a barber shop, through the database marketing, firmly seized 600 white-collar customers. So how did he do it?

First of all, the barber shop for the barber to create a customer profile, including the current status of the customer's hair, the previous perm hair dyeing time, what the use of hot shui, and so on, but also includes professional, Unit and other basic information. The most important thing is to leave the customer contact, especially the online contact method. Tips: This article is to push a founder, the Blue Flame member Kun original, want to participate in pushing a network marketing college training Friends, please search push or kun, you can also log kun (pinyin) point card mother. Please retain this copyright information when reproduced.

Secondly, through the use of MSN tools and customers online communication, such as talking about the customer's hairdressing requirements, chat to promote feelings. As you all know, the best way to keep your users for a long time is to be friends with him. In the process of hairdressing, the time and energy to communicate with customers must be limited, and if the way by telephone, it is not very realistic. So IM tools such as MSN, is the best choice. When you talk to your customers as friends, you will naturally become a repeat customer.

And when customers want to cut, but also in advance in MSN Communication Good needs, and then combined with the customer's data files, basically can grasp the expectations of users very accurate. Most importantly, this can save both sides of the time, but also to avoid the guests in the "car Crash" line.

Intra-Union Database marketing

Finally, an ancient case. In the late Qing Dynasty, the old Beijing spread a proverb: "Wearing Mazu source, body draped Shi, foot-linked, waist entangled ' four-constant '." "Meaning is the hat of Diamazu source is most distinguished, with Shi silk make clothes wear in the body most glorious, pedal a pair of inside Lian Sheng shoe shoe The most glorious, the waist is entangled with" four Heng "the ticket richest, have the meaning of wealthy. And this inner union is the protagonist of the story we're going to talk about.

The founder of the company called Zhao Ting, the earliest in a shoe workshop to learn the first hand shoe crafts, and accumulated a certain amount of experience. Later, a Ding general funded a stake in the fund Zhao Ting opened a shoe store. Because at that time the capital of the shoe industry competition is also very fierce, so he decided to go professional route, specifically for royal, the court Wenwubaiguan made to boot. Early management is not smooth sailing, because these dignitaries do shoes, often just send a shoe to come, but this will not guarantee the comfort of shoes. Especially when you meet some special shape of the foot, it can be easily problematic. After several transaction disputes, Zhao Ting to the idea of database marketing (of course, at that time, there is no such word, nor this term, but the meaning is the same), engaged in a later famous "Footprints in the". This is actually the internal Union user file, which details the secrets of all dignitaries in the capital, such as the size of shoes, style and special foot shape, and so on. With this data, do shoes for guests are not afraid of the fit, but also save a lot of trouble, such as a guest to make shoes, directly to support a sound on the line, do not need to bother to communicate demand.

After the launch of the Zhao Ting, the business is becoming more and more popular. The reason for this hot, in addition to customers more and more satisfied with his shoes this reason, there is an unexpected harvest. It turns out that many people have heard about the master of the capital of the Beijing dignitaries after the secret, have to order shoes gifts. Because at that time, the good boots often as a gift, gifts or relatives or subordinate to the superior. But the data in the union rose at that time rare accurate information, greatly facilitates the giver.

Three cases are finished, I do not know that everyone from the inspiration is useless. In fact, for E-commerce and marketing-oriented websites, database marketing is a very suitable method, is to increase sales begotten. Today's topic is here, welcome everyone to find me exchange. Finally do a small ad, push a college line 6 training began to accept enrollment, there want to learn network marketing promotion, Welcome to register. My contact method is as follows:

Author information: Kun, www.tui18.com founder, Blue Beacon member. To see the author more articles please search push or kun, or login kun (pinyin) point card mother. New operation/Promotion Exchange 42 Group 111590384, Welcome to join.

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