Lao Xie: The main point of writing a good soft text

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Thank you today for the main points of the soft text, I hope the webmaster have some help.

From the consumer Life, the story guide to impress readers to read down.

This mode of operation is the most successful than Softto soap, at that time the price of 9 yuan of expensive Softto papaya soap is its vivid story description, Magic Papaya White told the attraction of a large number of young female consumers, unique in the soap market. In fact, the efficacy of papaya white skin is not really so magical, but Softto caught the general female to go to the strong desire of graying skin, and the unique papaya fragrance to give the product mysterious feminine taste, not only makes its soft wen, but also effectively promote the purchase. We should also see that Softto's soft text, although exaggerated is somewhat unreliable, but in fact its content comes from the real. Like a little Japanese freckle star, some people will think it is a false story, but there is no way to go to Japan to verify, but this small star is really softto in Japan to promote the spokesperson, Softto very cleverly use her face freckles because it represents her image so can not remove the reason, Recommend that if you have a star-marked freckle, it's best to be cautious when using a skin-specific papaya white soap. In fact, we all know that spots are difficult to remove, let alone wash the soap every day can go to the grizzled, but softto so propaganda really let people remember its products. Speaking of this story, unavoidably thought that if Cao earlier like today in the performing arts industry is known by the public, Softto will certainly ask her to be the spokesperson, because she has a cannot remove the image mole ah. From this story, we can see that the skillful use of some objective phenomena, the benefit of refining products from a different perspective, organizing a number of vivid stories is not imagined so simple, not random, but in-depth thinking, creative performance.

When the target is established, the release of the soft text must follow the principle of continuity and planning.

CCTV advertising director Guo said with great emotion, a point of view if not repeated, said repeatedly, it is still impossible to be remembered. Mengniu Astronaut Special milk ads if not every day, repeatedly broadcast, in exchange for patterns, our masses may not buy accounts. Because it has just borrowed the concept of satellite launch docking, a little far-fetched, people in the fashion to forgive it, there is no particular feeling mengniu milk how. However, as the advertising time is growing longer, later there is a new version of the concept of special astronaut milk, especially in the manned satellite event has faded out of the media after the field of vision, it is still broadcast, causing people to respect the Chinese aerospace industry, so, Mengniu milk strong Chinese slogan popular, we began to accept " Drink Mengniu milk is the most beneficial to the body "such product understanding, Mengniu quickly become the first brand of milk market." Therefore, the soft text release is the same truth, only the continuity, planned operation of the soft text, can really achieve the promotion results. Or Softto, it is almost in the next year or two the soft text as the most important means, newspapers in various cities throughout the country have seen its propaganda, the story one by one, do not repeat, but there is considerable contact, specific to the product description is exactly the same, the purpose is to repeatedly tell a concept. Basically, many products in the operation of soft wen at least six months as a stage, within six months every week at least once, only such efforts can be achieved. Therefore, although the cost of soft article is low, but the total investment still has a certain amount of, the enterprise must come up with this determination.

Appropriate exaggeration, after finding the support point must be to the product benefits of some exaggerated description, not to stay in general accounts, language especially to colloquial.

This exaggeration is by no means unfounded, but in the trawl, analysis of all information based on the base for appropriate exaggeration, and in a humorous, legendary tone hit the customer's heart. This can also be called product promotion on the packaging, for example, Haier oxygen bar antibacterial light, if the technology is more familiar with air-conditioning, it is understood that the oxygen bar is a negative ion generator, anti-bacterial light is a UV light tube, but Haier is very smart to borrow some popular words, the efficacy of the product made a proper analogy exaggerated, Become the industry's most well-known health air-conditioning brand. Again such as detoxification Yang Yan capsules, Panlong Clouds is the first to do this product, but also the detoxification and beauty of the effect of exaggeration, just opened up a new market. There are mites, scientific research shows that the real mite is plagued by only a few people, but the mite products to the mites everywhere, everyone has, so the market has been opened. Because the above products do not make false advertising, its rhetoric is a certain reason, only the reason for the promotion of the appropriate exaggerated, psychologically hit people's pursuit of health, so this operation has its success. However, you need to pay attention to the right, do not say the words, do false advertising. Especially when it comes to efficacy, can not cross the limitations of the product itself, said, otherwise it will inevitably be investigated and brought unnecessary losses to the enterprise.

With the professional layout, select the content of the news value, so that the soft text become a real paid news.

This type of operation is used at a certain stage, such as a new product listing, a PR campaign. More successful cases have cool drinks, it in the beginning of the listing with TV ads, offline activities, published a series of classic meaning of the soft text, so that the advertising industry are greatly amazed. Coca-Cola itself is a news-reporting object, where its movements always let reporters automatically rob the release, so cool when the market to take advantage of the Coca-Cola corporate brand, soft paper Headline news eye, such as: Coca-Cola 100 million to create a cool drink brand (100 million enough to attract attention), role marketing into China ( A new term for the press), advertising director of the role of marketing (advertising company personnel rather than corporate identity, not self-promotion). Although these articles appear in the news, the special edition page, but in the short time releases frequently, is undoubtedly the operation of the enterprise, it can break through the inspection of paid news restrictions, bold in the title of the name of the enterprise and products, stating that the title itself has a strong news nature, but also proved to be cool to operate this group of soft text advertising company very creative. And these things are dug out through hard work, not imagined. When planning for the 3M new Shirley Dalian Costume Festival, also taking into account the unique publicity, invited two famous clothing division Deng Dazhi, Thin Tao to attend the scene of the conference, so that the activities by the organizing Committee of the clothing festival attaches great importance to the special arrangements for television field interviews, Soft Wen also as a paid news in the newspaper News page release, The name of enterprise and product is unveiled directly, this kind of soft talent really achieves the highest state.

Old Xie's QQ466715240. With regard to the knowledge of the soft article, old Xie is willing to communicate with you.

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