Le bee li: Do not fully believe that the number of music to do brand ideas

Li everyone living in this world, have their own rules of survival, do business is the same. What kind of founder of an enterprise decides what kind of thinking to run the enterprise, which is also the key to the success of the enterprise. Sina Science and technology launched the "People say" column, will pay attention to the entrepreneurial operation of the logic of deep thinking. Expect to find the key path to determine the lifeblood of the enterprise from the information of Fan Cong. Lead: Although are the electric business industry, but different people have different ideas. For example, Orchid Pavilion set potential Guo to disease, in the interior was become "mathematician", advocating the use of data management company, and from the media industry to kill the Li, but more like to believe intuition. In an interview, she often encouraged media entrepreneurship, she felt that this is a very creative group of people, like the Le Bee for her, if it is simply to sell things, it is too boring, she wants to do is some really good, creative brand. In the afternoon of an interview with Li Jingyo, she was busy making a group of image promotions for Dale, back in the office she took off the professional suit, put on a casual clothes, not sitting on the sofa, eyes swept to the corner of an environmental bag, she immediately and active up to ask assistant, "This is for me", After receiving a positive reply, she began to recommend excitedly. This is now popular Taiwan's own brand "Banane." TAIPEI "Jiao jiao bao", and Le bee online artists Xie Na's own brand "Huan-type" cooperation. The package, which has attracted attention as it appeared at the big S wedding, has put Hermès's package on canvas and, while inviting a lawsuit from Hermès, does not prevent Taiwanese fashion enthusiasts from courting it. Jiao Jiao Bag founder Zhu Yuguang, originally is the Taiwan variety show implementation production, is also Li friend. Li very highly of the concept of Jiao Bao, but the introduction of the brand into the mainland is very troublesome, so she uses the "cross-border cooperation" approach plus her idea of playing better, such as shape ice cream, chocolate, and even birthday cakes, so that mainland users can buy the most popular package in Taiwan at a price of more than 300 yuan. But after all, Taiwan's sensitivity to the trend is not the same as that of the mainland, so "too much" commodities can be grounded at home. And the stars like things, ordinary consumers can buy it? Li laughed, and that's the last thing she was worried about. "My show is a particularly popular fashion, not luxury, very grounded, so this program for me is a training, I am very close to consumers." "Usually Li want to do a product, they first consider whether they can buy, and then around the people such as assistants can afford." "I'm not a very expensive type of person, I bought all my brand-name bags." "Li pointed to a coach bag on the couch," including this is for the birthday Dai sent me. I prefer to buy things that are worth something. "This is why Li thinks he can do cosmetics business, like at the airport duty-free shop, she can make herself almost spit out with perfume." More importantly, Li gathered a bunch of more picky women.Friends, be able to do research for new products. For example, recently own brand Jcare launched a "Hug Cotton Candy" series of Masks, Li on Sina Weibo, causing Yang, xiaoming these stars of curiosity, everyone asked "can I", and then later, Yang will be a box of boxes to buy Jcare mask. These star resources undoubtedly let Li province a large amount of promotional costs, but Li never love, never take the initiative to find stars to help her hair Weibo. But in the past two years, she will send every guest to the program's own brand products, if the product is really good, the star will actively recommend and buy. "Like Liu, she recommended my essential oils on Weibo a few times, and I never found her." Li continue to cite examples, the recent actor Chen Xiao, article see Li, will boast Jcare mask easy to use or enzymes do well, although they did not send Weibo. "They do not send Weibo unimportant, the important thing is that they feel good, will be in the circle of friends, will form Word-of-mouth." "In Li's opinion, she never made a business out of the bee or her own brand," I am a special person can not do business, but you should follow your own this kind of strength to do, if you have to buy a pile of books to learn how to do business, this thing is bad, in fact, to the end of my favorite is to do product managers. "Naturally, Li will use the idea of doing the program to do the music bee, usually a lot of people sitting together, such as she put forward a bold idea, then marketing department, sales department and many other departments to participate in the discussion." Of course, Li is not a mess, will also be tested, such as some basic skin care products, cooperation, such as bags, star friends feel good to do. Never fully convinced that digital Li has been expressed in many interviews, she is very optimistic about the media to start a business, such as the beginning of the article mentioned Jiao Bao founder is also the media background, in these people, Li think there will be a different from the ordinary person's creativity and passion, so Li never fully believe in numbers, but more willing to trust their intuition. "Although intuition can be a mistake, there are traps in the data," he said. For example, if a thing is not good to sell, most people will not do it, but I am not so, I will think the problem exactly where. The lesson, Li says, is that she had the opportunity to make China's first own brand in essential oils. Li also in the CCTV, on the mall in a variety of small bottles of essential oils are particularly interested. Later Li met Kim (Aromatherapy expert Kim Yong), and began 6 years ago in the "Beautiful Beauty" program to speak of essential oils. At that time Li did not do their own oil, then the program sponsor is Liv, and then she wants to do their own brand selection category, they want to know essential oil or sell essential oil. At that time, the essence of oil is not too mainstream, Li worry may be difficult to sell, Kim told her that many of the domestic oil is against water, quality and bad, as long as can provide first-class quality of things, will be good to sell. Later, Kim introduced the supplier of Jewish David to Li, listed a product list, and suggested that Li the essential oil by air by sea to China, and thenAgain, can reduce the cost of quality assurance. Li a brief understanding, began to do according to the way the teacher said. At that time, the team to do essential oil about 3 people, but a year's sales reached 30 million yuan, and only in the Lok Bee Network for sale, so that Li feel the fire a bit "inexplicable." But this success makes Li feel particularly good, probably in the third year Le Bee net pushes 50 kinds of unilateral essential oil, have a lot of special unpopular category. At the time, Li's idea was to get all the oil enthusiasts in China to go to the Lego Bee. "I want to sell essential oil, I want to sell professional, I can not say only sell sell, only sell sell that is called businessman." "At that time Li to essential oil sales understand not thorough, when the other party said that must be 3000 bottles, she did." But too many upset essential oil in the domestic completely sell not move, a year or even sell two bottles, Li began to panic, she went to find Kim teacher. Mr. Kim said, this batch of goods can sell at least 5, 6 years, calculate hit hand, so give Li introduced a group of essential oil students, to cost price to sell them, this is to solve inventory crisis. And from that beginning, Li began to cut off a large number of essential oil category, there are several good to sell, but the result is still unsatisfactory. A lot of consumer feedback said, then trust like Li, expect her to do a professional oil series, the results of the choice of products are few, and then the oil sales began to fall. "I am particularly depressed, I finally played a head in China, how to become weak." "Li that she is perfectly justified in China first," in this category I am educating everyone, I will certainly be able to do the best, I was to this opportunity. "And she summed up the main reason is completely believe that the data, the sale of the mass cut off, the data even let her think the internet can not sell essential oil." Later Li and colleagues said that the data can not be fully trusted. She thought that did not analyze the user demand to cause the purchase too much, in the end how many is the user likes, and how many paragraph is the user cannot bear. Even if some products sell less than 200 bottles a year, because this is the brand image, just pay attention to the balance of distribution, this is to do the music bee to the third year Li to understand things. "You can't trust your intuition, you can't trust the data, you have to see the truth behind the data, especially if you have support." "It has taught me how to use intuition and data for analysis in the past few years, and the company has never seen such a large inventory," Li said. "Use the label of the record company to do brand in the cosmetics electric business the first public to stand up to sell agent brand does not make money is the Le Bee, dare to say so, is because the Lok Bee Network has its own brand such a killer, and this killer has now occupied 40% of the Lok Bee sales, and has a relatively high profit. 4 years ago to do the Electric business consumer website Le Bee, Li dug a lot of traditional retail industry to join, they said to Li, if only sell agent brand how to do? Li's answer was, "Let's talk about it," but these retail people insist on making their own brands because they already know that selling someone else's product is definitely hard to make money, soNow the Lok Bee Network is not as bad as other electric dealers. Li's Oriental popular group under the three parts of the business, the media, Lok Bee Network, its own brand. Although the oriental popularity has not disclosed the profit situation, but Li disclosed the media business profit, the Lok Bee net business loss, but plus own brand this part of the business also can be profitable. In particular, the media business every year to do the project has a lot of artists resources, we are happy to actively help the bee nets and own brand to shoot propaganda or micro bo, in the electric power to hit the advertising era, Lok Bee network initially saved a lot of costs. That is, last year, the eastern popular completed the second round of 40 million U.S. dollars of financing, the main funds will be used for the Lok Bee Network and its own brand. Often investors and Li said, "I give you money, hit the advertising to its own brand." "But Li has its own insistence," I do not good enough, why to advertise it? Blind advertising only makes expectations bigger and more disappointing. "What Li prefers is to spread the word through celebrity word-of-mouth and detonate the sale, but it takes a long time to accumulate." "I will always and investors say, do electric business Lok Bee Network is fast, the brand is slow, if let me use the speed of Le Bee to do brand, that is to let the child wear adult clothes, funny to death." "Li said," Consumers only the brand can make water, can believe that the brand to do whitening, believe that do whitening, only possible brand sell 8,001 bottles of anti-aging, consumers can accept. "In fact, in addition to essential oils, Li own brand is from some of the most basic skin care category, such as facial mask, bath, body milk and so on, and then slowly expand the category." and help star development products, originally is not Li plan things, but Li their products sold over billion a year, small p teacher's make-up products also sold over tens of millions of yuan a year, so star friends are looking for. In its own brand, Li with many Taiwanese people in the mainland to make money, such as Kevin, Xiao P teacher and Melinda. Each year the company will comb the positioning for each brand, these brands not only in the Lok Bee online sales, but also into the days of the cat, Jingdong and other electric platform, Li to give these brands a greater development of the soil, "put them red." In fact, this is similar to the practice of record companies, but also Li from his husband passion learned. Passion, a former president of Warner Records China, has signed up with a lot of artists, but the red one will be able to keep Warner for three years, and even if Wang is a job-hopping, there may be rainie. "I have made so many brands that we cannot say that everyone is red, it depends on the good fortune, but as long as there is a success is the most important assets of the future company." "Li said. These star resources are also the biggest difference between le bee net and other cosmetics electric Dealer website, this year, Le Bee also launched 4 Star brand, unique and personalized is Li hope to build the service, at the same time Le Bee network also launched the Tide people wardrobe, by Li selection of domestic and foreign designer brand, made foreign IT group concept, Finally landed under the line to do the experience shop. In the current era, do artists even if the gas will not be bad, compared to Li too can toss. Make your own producer.The TV drama article to Li said, "I do not think the producers are particularly difficult, and always the most confused is you, why do you have to do so many things." Li found it impossible to answer. When the TV came out of the time, Li back to the TV station said a word, "I will come back when I want to sign a contract with you," and then she did. Li body is a kind of particularly defy the strength, when she began to do the music bee nets, even the first manual is written by themselves. Recently she also participated in the latest issue of "win in China" recording, and Wang and other 12 entrepreneurs, the incarnation of the grassroots as a commercial project duel. Clock's filming progress as well as various needs to solve the task, let the always strong Li also several times be tired cry, even so, Li on their own micro-blog only give two words of evaluation-worthy. "I love this company too much, I have a lot of pride, otherwise I don't know I have so many potential, I have to stop." "Li said. Never fully convinced that digital Li has been expressed in many interviews, she is very optimistic about the media to start a business, such as the beginning of the article mentioned Jiao Bao founder is also the media background, in these people, Li think there will be a different from the ordinary person's creativity and passion, so Li never fully believe in numbers, but more willing to trust their intuition. "Although intuition can be a mistake, there are traps in the data," he said. For example, if a thing is not good to sell, most people will not do it, but I am not so, I will think the problem exactly where. The lesson, Li says, is that she had the opportunity to make China's first own brand in essential oils. Li also in the CCTV, on the mall in a variety of small bottles of essential oils are particularly interested. Later Li met Kim (Aromatherapy expert Kim Yong), and began 6 years ago in the "Beautiful Beauty" program to speak of essential oils. At that time Li did not do their own oil, then the program sponsor is Liv, and then she wants to do their own brand selection category, they want to know essential oil or sell essential oil. At that time, the essence of oil is not too mainstream, Li worry may be difficult to sell, Kim told her that many of the domestic oil is against water, quality and bad, as long as can provide first-class quality of things, will be good to sell. Kim then introduced the supplier of Jewish David to Li, listed a product list, and suggested that Li the oil by air by sea to China, and then the separation, can reduce the cost of quality assurance. Li a brief understanding, began to do according to the way the teacher said. At that time, the team to do essential oil about 3 people, but a year's sales reached 30 million yuan, and only in the Lok Bee Network for sale, so that Li feel the fire a bit "inexplicable." But this success makes Li feel particularly good, probably in the third year Le Bee net pushes 50 kinds of unilateral essential oil, have a lot of special unpopular category. At the time, Li's idea was to get all the oil enthusiasts in China to go to the Lego Bee. "I want to sell essential oil, I want to sell professional, I can not say only sell sell, only sell sell that is called businessman." "At that time Li to the essential oil sale not to understand thoroughly, when the other party said that must be 3000 bottles, she did. But too many upset essential oil in the domestic completely sell not move, a year or even sell two bottles, Li began to panic, she went to find Kim teacher. Mr. Kim said, this batch of goods can sell at least 5, 6 years, calculate hit hand, so give Li introduced a group of essential oil students, to cost price to sell them, this is to solve inventory crisis. And from that beginning, Li began to cut off a large number of essential oil category, there are several good to sell, but the result is still unsatisfactory. A lot of consumer feedback said, then trust like Li, expect her to do a professional oil series, the results of the choice of products are few, and then the oil sales began to fall. "I am particularly depressed, I finally played a head in China, how to become weak." "Li that she is perfectly justified in China first," in this category I am educating everyone, I will certainly be able to do the best, I was to this opportunity. "And she summed up the main reason is completely believe that the data, the sale of the mass cut off, the data even let her think the internet can not sell essential oil." Later Li and colleagues said that the data can not be fully trusted. She thought that did not analyze the user demand to cause the purchase too much, in the end how many is the user likes, and how many paragraph is the user cannot bear. Even if some products sell less than 200 bottles a year, because this is the brand image, just pay attention to the balance of distribution, this is to do the music bee to the third year Li to understand things. "You can't trust your intuition, you can't trust the data, you have to see the truth behind the data, especially if you have support." "It has taught me how to use intuition and data for analysis in the past few years, and the company has never seen such a large inventory," Li said. "Use the label of the record company to do brand in the cosmetics electric business the first public to stand up to sell agent brand does not make money is the Le Bee, dare to say so, is because the Lok Bee Network has its own brand such a killer, and this killer has now occupied 40% of the Lok Bee sales, and has a relatively high profit. 4 years ago to do the Electric business consumer website Le Bee, Li dug a lot of traditional retail industry to join, they said to Li, if only sell agent brand how to do? Li's answer was, "Let's talk about it," but these retail people insist on making their own brands, because they already know that selling someone else's product is certainly hard to make money, so now le Bee network is not like other electric dealers that day sad. Li's Oriental popular group under the three parts of the business, the media, Lok Bee Network, its own brand. Although the oriental popularity has not disclosed the profit situation, but Li disclosed the media business profit, the Lok Bee net business loss, but plus own brand this part of the business also can be profitable. In particular, the media business every year to do the project has a lot of artists resources, we are happy to actively help the bee nets and own brand to shoot propaganda or micro bo, in the electric power to hit the advertising era, Lok Bee network initially saved a lot of costs. That is, last year, the eastern popular completed the second round of 40 million U.S. dollars of financing, the main funds will be used for the Lok Bee Network and its own brand. often haveInvestors will say to Li, "I'll give you the money and hit the ads for your own brand." "But Li has its own insistence," I do not good enough, why to advertise it? Blind advertising only makes expectations bigger and more disappointing. "What Li prefers is to spread the word through celebrity word-of-mouth and detonate the sale, but it takes a long time to accumulate." "I will always and investors say, do electric business Lok Bee Network is fast, the brand is slow, if let me use the speed of Le Bee to do brand, that is to let the child wear adult clothes, funny to death." "Li said," Consumers only the brand can make water, can believe that the brand to do whitening, believe that do whitening, only possible brand sell 8,001 bottles of anti-aging, consumers can accept. "In fact, in addition to essential oils, Li own brand is from some of the most basic skin care category, such as facial mask, bath, body milk and so on, and then slowly expand the category." and help star development products, originally is not Li plan things, but Li their products sold over billion a year, small p teacher's make-up products also sold over tens of millions of yuan a year, so star friends are looking for. In its own brand, Li with many Taiwanese people in the mainland to make money, such as Kevin, Xiao P teacher and Melinda. Each year the company will comb the positioning for each brand, these brands not only in the Lok Bee online sales, but also into the days of the cat, Jingdong and other electric platform, Li to give these brands a greater development of the soil, "put them red." In fact, this is similar to the practice of record companies, but also Li from his husband passion learned. Passion, a former president of Warner Records China, has signed up with a lot of artists, but the red one will be able to keep Warner for three years, and even if Wang is a job-hopping, there may be rainie. "I have made so many brands that we cannot say that everyone is red, it depends on the good fortune, but as long as there is a success is the most important assets of the future company." "Li said. These star resources are also the biggest difference between le bee net and other cosmetics electric Dealer website, this year, Le Bee also launched 4 Star brand, unique and personalized is Li hope to build the service, at the same time Le Bee network also launched the Tide people wardrobe, by Li selection of domestic and foreign designer brand, made foreign IT group concept, Finally landed under the line to do the experience shop. In the current era, do artists even if the gas will not be bad, compared to Li too can toss. As a producer of the TV drama of the article on the Li said, "I do not think the producers are particularly difficult, and always the most confused is you, why do you have to do so many things." Li found it impossible to answer. When the TV came out of the time, Li back to the TV station said a word, "I will come back when I want to sign a contract with you," and then she did. Li body is a kind of particularly defy the strength, when she began to do the music bee nets, even the first manual is written by themselves. Recently she also participated in the latest issue of "win in China" recording, and Wang and other 12 entrepreneurs, the incarnation of the grassroots as a commercial project duel. Clock filming progress and all sorts of needs to solveTask, let the always strong Li also several times be tired cry, even so, Li on his microblog only give two words of evaluation-worthy. "I love this company too much, I have a lot of pride, otherwise I don't know I have so many potential, I have to stop." "Li said.