Le Jia Yue Pavilion returned to send internal letter

Abstract: "Editor's note" 2014, the chairman of the Jia Yue Pavilion to leave Beijing, North America, Europe and other land duzhan its overseas strategy to the landing, has not returned. His departure caused all sorts of speculation in the market. Just now, Jia Yue Pavilion to music as a whole staff issued a

"Editor's note" in 2014, the chairman of the Jia Yue Pavilion left Beijing, North America, Europe and other land duzhan its overseas strategy of landing, has not returned. His departure caused all sorts of speculation in the market. Just now, Jia Yue Pavilion to music as a whole staff issued an internal letter. In this internal letter, Jia Yue Pavilion in the recent market rumors called "rumors", said "rumors can not beat a company." The pace of development of music will not be affected by rumors. ”

At the same time, Jia Yue Pavilion expounds The Globalization strategy of music vision. Jia Yue Pavilion said that the internet age, an internet company layout, must consider the next 3-5 years of development trends, which is why le see now the cause of globalization.

Jia Yue Pavilion believes that China's internet industry is no less than any developed country, especially in the mobile internet, China's industrial innovation, business innovation, technological innovation even began to surpass the United States such as the country of origin of the Internet. He has been deeply impressed by the days of his research in the United States. Beijing, it can be said that has gradually become one of the world's Internet Application Center.

Jia Yue said the internet age could not be followed by industrial-era business models. When Chinese companies combine the huge internet and manufacturing capabilities of the electronics industry, they can create many successful products like Super TVs. Not only the success of television, can be copied to many industries, including mobile phones, Internet of things and so on. In this era, it is precisely the Chinese brand to defeat Japan and South Korea, the world's very good opportunity.

Jia Yue Pavilion is very optimistic about its foray into the United States, and he even believes that the le-Vision ecological model will have a stronger advantage in the United States. "The U.S. market is more open, our content has a more unique advantage, terminal's sexual price far exceed Samsung, Sony and other Japanese and Korean brands, our cloud video platform building capacity, the power of the platform side of the construction capacity is completely inferior to any one of the mainstream video of the United States, the electricity business site, I do not think we do bad reasons. ”

The following is the internal letter of the Jia Yue Pavilion:

Music as what now chooses globalization

Over the past one months, there have been some difficulties, such as policy swings, stock price shocks and all sorts of gossip. I would like to say, Jianfeng from sharpening out, plum blossom incense from the bitter cold, want to become a great company, these are compulsory, music is also accustomed to the environment in such a growth.

Even in such difficult times, our team has made very exciting achievements. Although I was not at home this time, our team did a good job. The company's decision-making mechanism and organizational structure is on the verge of maturity, and Le Vision has a truly powerful team, rather than a person's fight. The decision-making mechanism of the business has been led by CEO to lead the ecological innovation and management decision to the core Team initiative innovation, collective decision-making transformation. The organizational structure has gradually changed to the ecological organization structure, the management organization and the project organization are synchronized and parallel, well adapted to the high speed development of the music and vision ecology, at the same time we also explore the cross management, ecological decision-making committee, ecological assessment incentives and other supporting mechanisms. Today's music vision has been basically the organization of self evolution, rapid decision-making, ecological cooperation ability. It is playing an important role in the inner growth mechanism of the strong ecological environment.

Apple has a slogan, "Think Different", different who want. I have said a word, 99% of people do not optimistic about things, can achieve subversion.

Past, we have done a lot of incredible things, experienced other people's ridicule, ridicule, often let people do not understand, see not clear, there are many enterprises competing to music as learning, communication, music, vision has not changed, the concept of music, the spirit, values have not changed.

When others disdain copyright, we first pay attention to copyright in the video industry. 35 years later, people need to buy copyright from us, we have become China's only profitable video company.

Other people think that the film production is the Internet companies do not do their business, we move upstream, and now other people respond to catch up, le-vision Pictures has become the Internet film Company's absolute leader.

Others underestimate the future of hardware, even the capital market initially do not understand do not buy, we believe that music has a hardware gene. Also in half a year, our independent research and development of Super TV has been launched. Today, Super TV sold more than 1 million units, the share of the Internet occupies the first, breaking a number of sales records, brand awareness is no less than deep years of traditional brands. Most importantly, the "platform + content + Terminal + Application" has laid a solid foundation.

Why should we look back on history, I would like to stress that the music has always emphasized foresight. We are already in action when others cannot think. "User, forward-looking, fast, synergy, Ultimate" is our philosophy, the Internet age, an internet company layout, we must consider the next 3-5 years of development trends, which is why we now start the music vision globalization reasons.

Music students, may be someone in the heart is not too understanding, why is now? Some media believe that music in the domestic foundation has not been strong, the front is also very long, with what to expand abroad, they can cite a lot of reasons, bat did not succeed, Lok depending on what success.

What is music, why now?

If not now, when?

The Internet era will be China's Internet hardware enterprises in the global leadership of the era of change, and the vertical integration of the ability of the ecological model will prevail over the traditional mode of professional division of labor. The most competitive country in the future of electronic products in the Internet era is China, it is now the historic opportunity for China's Internet hardware brands to take the lead in the world, and we believe that in the internet era, China's electronics manufacturing industry is likely to truly defeat Japan and Korea Electronics manufacturing, this will be a turning point in history. Globalization is the trend of the world, China's Internet to the traditional industry changes, has come to the forefront of the world, including the Jiangle vertical integration of the ecological model, we hope that the ecological model to replicate to the world, which is also a good view can change the Chinese enterprises in the global enterprises in the competition and competitive position of an excellent way, I believe that this model, if not the music, will have other Chinese companies really to occupy the global market.

The era of the Internet fighter aircraft fleeting moment, window period is often very short, may be a year or two, may be several months. Countless cases can prove this, and the success depends on the determination and ability to advance the layout. The development of China's internet industry is no less than that of any developed country, especially in the field of mobile Internet, our industrial innovation, business innovation, technological innovation even began to surpass the United States such as the origin of the Internet. I have been deeply impressed by these days of research in the United States. Beijing, it can be said that has gradually become one of the world's Internet Application Center. The general direction of the national policy also encourages Chinese enterprises to go out and support the domestic enterprises such as music to spread the soft power of Chinese culture to all over the world, and the model of "platform + content + Terminal + Application" will be one of the best bearer communication platforms.

The Internet age cannot follow the business model of the industrial Age. When Chinese companies combine the huge internet and manufacturing capabilities of the electronics industry, they can create many successful products like Super TVs. Not only the success of television, can be copied to many industries, including mobile phones, Internet of things and so on. In this era, it is precisely the Chinese brand to defeat Japan and South Korea, the world's very good opportunity. This is also my own efforts to promote the deep reason of globalization, we want to jiangle ecological model to the global, to build an ecological benchmark.

Le see no reason to do poorly in America

China's internet industry is actually starting from imitation, until now, referring to some well-known Chinese internet companies, generally speaking, it is China's Google, China's ebay, China's Amazon, and so on. This situation is reversing after the mobile internet era began, and the Chinese Internet industry is nurturing its own unique Internet company and business culture. I think that music is such a business.

Some people say we are like apples, some say we are like Amazon. In fact, the world, music, vertical integration of the ecological model "platform + content + Terminal + Application" There is no second home to do. Recently, foreign media have said that we are in the copy Netflix,netflix content and business model is indeed its innovation, a "card house" red in the United States and two countries. Netflix and Tesco are indeed challenging traditional TVs, but the ways and means are different, and the vertical integration of the music-vision ecosystem and Netflix is still a big difference.

What are the advantages of our visit to the United States?

I still want to say that the music ecological, the synergy effect of the ecological, with the rapid development of music, the synergistic effect is magnified, high-quality content directly to the user's video hardware terminal, drive terminal sales and use, terminal-hosted Letvstore and other Third-party application library will be better service users. In turn, the popularization of the terminal, hardware terminals through the Lok-View mall, such as the full flow of electronic business platform to the user, remove the brand premium, to provide users with "twice times the performance of half the price" of the ultimate hardware products, content and applications through the video terminal and platform to ensure that users get beyond the expectations of the ultimate experience, these

le-Depending on the ecology can not only produce synergy effect, each link of the brand to promote the promotion of great music as the brand, the formation of brand synergy effect, music, depending on the ecological periphery a group of professional partners, including investors, hardware on behalf of factories, design agencies, Tvapp developers to form an external cooperative synergy The capital synergy effect can be formed by mutual support between the listed companies and other unlisted ecological sections. When our users are more and more, the ecological effect will be more and more, the greater the ecological effect, our users will grow exponentially.

To the United States, which originated from the Internet, I think the eco-model in the United States will have a stronger advantage, why? The U.S. market is more open, our content has a more unique advantage, terminal's sexual price far exceed Samsung, Sony and other Japanese and Korean brands, our cloud video platform building capacity, the power of the platform side of the construction capacity is completely inferior to any one of the mainstream video of the United States, the electricity business site, I do not think we do bad reasons.

Where the user is, the lottery should be followed.

I encountered some video users in the United States, most of them are Chinese, some from the domestic past learning, doing business, they are very fond of watching domestic TV dramas. You know, because of copyright restrictions, they can only install a number of plug-ins or box brush machine to "over the wall" to see our video site, although the speed of these sites are often surprisingly slow, still unable to block their enthusiasm. They asked me when to set up a substation in the United States and when to buy a super TV in the United States. Such a strong user demand, our domestic video site No one can respond, should be ashamed.

Tens of millions of Chinese overseas is a huge market, there are some investors asked me to enter the overseas market, what is the first step, I can clearly say that the first step into the market is certainly the Chinese market, if the Chinese market we all do not good, we do not open up any European and American markets. Of course, our future must not only stay in the Chinese market, other ethnic groups in the market we would like to share a cake.

Why are we setting up two subsidiaries in the United States, one in Los Angeles and one in Silicon Valley? Los Angeles is a world-renowned popular cultural center, the film, television, music industry is the world's entertainment industry engine. The Los Angeles company will strengthen the content of our overseas copyright purchases and self-control, and Hollywood's blockbuster cooperation will also be within the company. Silicon Valley is a world-class scientific and technological innovation Holy Land, modern science and technology industry, especially the Internet industry, most of the technological innovation from this. Our subsidiaries here will focus on technology, product and terminal development. BEIJING, Los Angeles, Silicon Valley will become a "northern silicon" line, supporting the music of the ecological globalization of the layout and landing.

The pace of globalisation is speeding up, not just the United States, Hong Kong is about to start the first round of the video super TV snapped up, Taiwan is also actively promoting, North America, South America, Europe are our target market. The northern Luo si line will become the global economic development engine, is also the strategic support line which the Happy view ecology globalization.

I still want to repeat what I said just now, 99% of the people do not optimistic about things, it is possible to achieve subversion.

Everybody, now we have the opportunity, has the ability to represent the Chinese Internet enterprise to go to sea to try our skill, I think we should feel proud and proud, all you have done, your youth, your blood, your intelligence, are making history.

Finally, I would like to say that there have been a lot of rumors about me and le-vision recently, and I have seen and heard it. I can tell the people that I'm still fighting for our common, bigger dream, just like you. Rumors can't beat a company.

The rhythm of the development of music will not be affected by rumors, so for many years, le Vision has never shaken its confidence and pace in doubts and rumors. Overseas strategy is very important to the music, we will follow their own development strategy to advance quickly, this is not only the glory of music, but also the glory of China's internet.

Small partners, heavy responsibilities on the shoulders.

Thousand mill million hit more tough, any wind!

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Jia Yue Pavilion

Monday, September 22, 2014