Le video network Boutique network drama "Women help Girls" second quarter won many advertisers favor

A network of homemade drama, has not yet aired has attracted including Durex, Ford Carnival, gold kitchen cabinets, Yin Yiyan, such as the nest of several brands of advertising sponsorship, and even the Baiyun mountain, such as the strict state-owned enterprise brand, also with the drama, the first Test water network drama marketing. This is China's first long video web site to invest in Tens resources to create an exclusive network of "Women help girls" second season. The second quarter brought together Xiaolu, Xiangnaijin, Ganvi, Jiangchilin, Peng, LAN, Fanganna and Chen Lino, and added a whole new storyline and role in addition to the continuation of the first season's plot. More tension of the "Chao Girl" character, more heavy taste of the topic of the series, the expected value of business returns, coupled with the first quarter in the Internet to create a wide range of influence, so that "women help girls" in the second season did not broadcast first hot, and successfully won a number of advertisers favor. In the network of homemade drama marketing, "Women help girls" can be said to be the most successful representative of the music network works. By the exclusive title of the first quarter of the gold kitchen cabinet, not only with 1 billion of the amount of play to become the 2012 network of self-made drama King, but also won the 2012 micro-film Jin Yu Award "the most commercial Value Network series gold", the four Chinese classical Communication Tigers award, economic observer China's outstanding Marketing award and the Five China Creative Communication International Awards and many other honors. Thus, the network of self-made drama marketing New World door was slowly opened by the music network. In the quality of the continuous Chinese network of homemade drama market, why advertisers have a preference for "women help girls"? Remember the story of the Netflix card house? Accurate user analysis and preferences, large data produced by the homemade drama myth, so that countless Chinese video sites yearning, but also let advertisers see the drama behind the precision marketing opportunities. Let's take a look at the analysis of the crowd on women's help. Ivideotracker's data showed that the female audience's TGI index (target group index) reached 112, 22% higher than the male audience, 19 to 35 years old audience accounted for more than 70%, north China, South China and east China three economically high area, watch the most users; 83% Users belong to highly educated users, and unmarried and have a high consumption of the proportion of the audience reached 58%. Analysis of Taobao index data can be found in the "Women Help Girl" first season premiere, Taobao users of the search index and turnover index have significantly improved. Affected by the drama of the consumer desire to create 84% of the user is a woman, the most of its consumption level in Taobao belong to the senior. Such a clear consumption will and consumption capacity of the group, the value of advertisers is self-evident. At present, the market is familiar with the traditional film and television drama implantation Marketing, there is a long period of implantation, broadcast the existence of risks and low coverage of small ROI and other defects, and the short and efficient network of homemade play is effectively avoided this problem, and therefore more and more by the advertisers love and recognition. The brand concept of "The Kitchen Life Center" of the Gold Kitchen cabinet was successfully in the first season.Implanted into the life scene and the heroine's attitude towards life, the idea was impressive. The second quarter will continue the multi-level implantation techniques, combined with the ecological layout of the PC, Pad, phone and video TV Super TV multiple terminals landing, with high-quality content to achieve coverage of the complementary and brand exposure frequency increase, thus providing advertisers with more exciting video marketing services.