Lei put 1 billion dollars to build millet content, plan to use where?

Frankly, the old Shen to go from Sina to millet this thing, about half a month ago must be in the Internet TV circle, but most people are tacit waiting for Lei personally put this message out, and Lei did not let everyone disappointed, in announced the old Shen joined Millet at the same time, It also announced a major shock to the industry: spending 1 billion of dollars on the construction of millet content.

Analysis on the Internet why the choice of millet and old Shen can give millet what the article has been flying, the idea has been very good to do without dead ends of the block, so today we discuss the content is not put here, but focus on a more affordable angle: specifically this 1 billion U.S. knives, old Shen plan to use where?

Discuss this money before how to spend, should first look at the millet this bucket, "content" This board is short to a degree: from the first generation of millet set-top box, exquisite visual design and smooth interactive experience to become the follow-up of each set-top box products quickly copied samples, And the minimalist design of remote controls also brings a large number of followers, it is no exaggeration to say that in software design, millet set-top box can be said to change the original set-top box industry, but the success of software design, the contrast is the lack of content, which we have been spared for a long time to the terminal "find" The content can be seen very clearly:

1. In the first generation of millet box products, has aggregated a number of video site content, with a view to cooperation in the content coverage of the opportunity to occupy, but later because of the Sarft 181th file restrictions, this strategy has not been able to carry on, back to the arms of the licensing business platform.

2. Millet TV and set-top box actively become the display platform of rice, the user can use the rice cell phone or miracast function to project the contents of the mobile phone to the TV screen, because the millet TV for its own brand mobile phone to do the optimization, so the experience is much better than other similar products.

3. With the millet router close cooperation, do not need to configure can directly on the millet TV through the remote control of the router to play the contents of the hard disk.

These methods, basically from the technology or related products, for the promotion of content played a certain role, but there is no way to lead to qualitative changes, want to truly enrich the content or need from the upstream of the industrial chain to make a fuss.

According to Chuan own argument, hope "Millet eventually become the most complete content platform", plus the old Shen Junlingzhuang is "six months millet TV and the contents of Millet box has undergone great changes", These two words have actually put the 1 billion dollars how to spend this important question made clear: the choice of content cooperation rather than content self-control, is now the most suitable choice, need to think clearly, and only to find out which partner the problem.