Line parent company Li Haijian Entrepreneurship Road: The person who can dream is the most free

A line of chat tools in a short period of 19 months on the hot world. Official figures from line show that, on March 9, line users broke 120 million, with about 45 million users coming from Japan, 1500万来 from China, Taiwan and Thailand. Users who do not delve into it may think it is an application developed by a Japanese company, but in fact it was developed by the Japanese subsidiary of NHN, Korea. Line's parent company is Korea NHN (Next Human receptacle) company. It is the largest internet company in South Korea's capital market, with the largest search engine and portal Naver and Hangame, Korea's largest gaming company. The company's helm is South Korea's Internet whiz-Li Haijian. A great winner often comes from having a great opponent. For Li Haijian, Kim Van is his classmate, Pythias, competitor, mentor. Line in South Korea's biggest competitor--kakao talk from Kim Van hand. Global expansion Currently, line downloads reached 120 million times, which took only 19 months from its June 2011 online. Twitter and Facebook spent 49 months and 54 months respectively. From this law can be seen in the increasingly high level of globalization, as long as one application to do well, to the global time is getting shorter. Compared with China's micro-letter, line is characterized by beautiful anime pictures. Line's success has benefited from the use of exaggerated, funny anime characters and free information, voice calls. This product is faster than email, more creative than SMS, and cheaper than telephone, and in the internet age, there seems to be no reason to dislike line. In addition to text information, line can also provide free voice call services, the entire product can be compatible with Apple iOS, Google Android, Microsoft Windows, BlackBerry and PC mainstream platform. According to NHN, line has topped the list of Apple apps in 41 countries. Currently, only 38% of the users of line are from Japan. With the rapid growth of users ' downloads, Li Haijian's ambitions are getting bigger. "We want to expand globally at all costs," NHN Japan President Akira Morikawa said in a media interview early in 2013. "At the Li Haijian's strategic behest, Naver is investing heavily to lure American users into the U.S. market," he said. This February, NHN also announced that line first through the implantation of Nokia's Asha mobile phone, to mainland China, Malaysia, Indonesia, Thailand, Vietnam, the Philippines, Cambodia, Taiwan, China, Hong Kong, Singapore, Australia, New Zealand and other deployment. Line to succeed in the U.S. market, there are still some challenges to overcome. For example, line requires users to register with mobile numbers, which is a risk of abuse. Line is also in the profit modelTo further explore, in addition to selling stickers, line also plans to develop new services, and by creating an enterprise marketing platform to create more revenue. This is not easy for any mobile internet application. Because, a variety of chat applications around the world, it is not easy to circle their own users, not to mention attracting users to spend money. In addition, one obvious problem is that the world's popular chat tools have their own different spheres of influence. In their own collages, it is difficult to achieve the "spillover effect", which means that a global winner is difficult. In the South Korean market alone, line also needs to beat its rival Kakao Talk. All along, line and Kakao Talk present leapfrogging, comparable trend. By the beginning of August 2012, the number of users in Kakao Talk was 56 million, and line had 54 million users. Although line than Kakao Talk night a year, but by a large number of overseas users, but catch up with the pace of Kakao Talk. At present, line in South Korea's market share is still not defeated Kakao Talk. And Li Haijian also from Kakao Talk learned a lot of things. In Korea, Kakao Talk's user activity, group chat activity is also higher than line. In the heart of Li Haijian, not only line to attract 1 billion of the users, and also to become users like, fondle admiringly application. The success of decentralized management line has obvious pulling effect on NHN company. NHN's share price in Seoul has risen 40% since June 2011, while the South Korean Kospi index has fallen 90% per cent in the same period. Shares have also fallen by 32% since the IPO in 2012. NHN's rise also magnified Li Haijian's wealth. In 2012, Li Haijian, 44 years old, ranked 37th in South Korea's richest man with 540 million dollars in personal assets. From the earliest Internet search service, to today's mobile Internet instant chat tools, Li Haijian led NHN Company, innovation, created two wonders. The creation of miracles may be due to Li Haijian's yearning for technology and freedom. Li Haijian, 25, graduated from Seoul University in South Korea in 1992, entered the Samsung SDS Institute as a research and development engineer, and then used the "25% principles" to find a core project for future ventures. For Li Haijian, it is to spend at least 2 hours a day in the 8 hours of work to think about "what technology is worth my design and development"? After 3 years of exploration, Li Haijian this direction as a "search engine". This is Li Haijian 1994 with the other 3 Samsung employees together to form a search engine technology research and development team, conducted a series of explorations to come to the conclusion. Since then, 4 employees in Samsung business. 1997, with 500 million won funds, Li Haijian set up the first company of Samsung SDS start-up company--naver.com. Naver's name originated in English NaviGator, there is the meaning of Network Navigator, and Naver site logo on the hat, it implies the meaning of explorers. Renamed to Naver, the company out of Samsung, Li Haijian subsequently also made the right to operate, from the start of the fast lane. In 2001, Naver merged with the gaming portal website Hangame and established NHN group. NHN was listed in Kosdaq in 2002. In the same year October, Naver launched the famous "Knowledge in service", and with the Naver site of the various databases to integrate, which led to a dramatic change in South Korean search engine. Since then, NHN Company's performance has developed rapidly. 2003 's performance was 8 times times higher than in 2001. The knowledge search engine was developed by the Li Haijian team, which allows users to search online news, encyclopedias, photos, or dictionaries (similar to Google's concept, and Korean searches are better than Google) and instantly get the most needed sorting results. The secret of Naver's rapid growth is to break away from the American search engine, only to carry out the search mode of the Web information, and to make the information more active, and build it into a database, which greatly enhances the satisfaction of the Korean users with the search results. For example, Li Haijian innovative answer rate, double medal system, rich forms of expression, and so on, the use of users of Naver than Google. An interesting episode is that Google opened a research and development center in South Korea, and Yahoo and Google also robbed the portal in South Korea, but in the end, they were defeated. At present, Google and Yahoo in South Korea's search engine market is only a pawn, their respective market share is only 4.4% and 1.7%. The upshot is that their powerful local rivals Naver. The Internet industry, all the road Kennedy is the leading four or five years, innovation constantly, so that there is no eternal victor. After detailed thinking, in 2003, Li Haijian transferred to the President of the Strategy and Long Strategy (CSO). He was also generous in admitting that he was not good at socializing and had a bad golf game, so he transferred the CEO's title to Hangame's Kim Van (leaving NHN in 2007 to create a micro-letter Kakao). At that time, it was the peak of NHN's company. Since then, due to the departure of Kim Van, Li Haijian again in charge of NHN. If you ask why NHN can continue to launch a number of successful web sites and services, this may be due to its innovative driving force and its ways and means. In the beginning, is the game intelligence and simple web game gathered community popularity, then upward integration, waiting to enter the high cost, the risk of online games, now is the launch of the 3D role-playing games, those attracted to the game naturally willing to pay. In South Korea, Naver's "monopoly" is far more than China's internet companies, Naver is the largest portalWeb sites, mailboxes, search and instant messaging providers. It is not exaggerated to say that at present, users can think of basic Internet applications in the Naver can be found. Although NHN is a monopoly in South Korea, the population is only 50 million because of its narrow region. Therefore, since the company's CSO, Li Haijian also began to NHN to find a dream abroad. In 2000, NHN group invested tens of billions of won into the Japanese internet market. At first, Naver never opened the market and withdrew from Japan in 2005. 2007, Naver again. But NHN's other business,--hangame Japan, is already the country's largest online gaming portal. NHN has also launched joint ventures in China and Indonesia, actively replicating NHN's successful experience in South Korea. And in the infiltration of each country, NHN is active decentralization, so that each local company in-depth local market, do a lot of local cooperation. It is in this case that line can be born. "People who dream are the most free. "Like this sentence Li Haijian put this sentence personally, hope that through the development of mobile Internet, will nhn into a very influential global company."