"Litters Style": Life Service Electric business deep diversified marketing

"How to promote the opening of new stores?" How to solve the problem of uneven store traffic at noon and evening? "Many businesses run into this problem, and online shops are becoming their choice." As is currently being carried out by the litters mall "China good hotpot" activities, it is the use of online diversification of the http://www.aliyun.com/zixun/aggregation/36284.html "> Marketing model, in just 20 days, Attract more than 600 high-quality hotpot business participation, covering more than 100 cities nationwide, to provide consumers with more than 2000 kinds of preferential choices.

Reporter Login Litters mall hot Pot Festival Theme page to see, like Beijing's east to shun, a pot of Old town, Sichuan benevolence, and the tripod in Shanghai, Macao Bean Fishing, source shabu hot pot and other well-known hotpot merchants, are in the litters mall opened stores, the introduction of the corresponding discount hot pot package, there are some like "three Guizhou people" such businesses, With litters or exclusive cooperation.

"Group Buy has a good network to promote the value, but if it is simple group buying, can not meet our multi-level needs." Litters Mall's various marketing models provide us with a variety of options. "Sichuan benevolence brand marketing department head Holling said, because the operation of the three stores in Beijing is not the same, after the communication with the litters sales staff, we take vouchers, coupons, group purchase, such as multiple combinations of forms, both stores general 1 to enjoy the highest 45 yuan coupons or vegetables coupons 1, There are three stores GM 1 yuan to enjoy 30 yuan hot pot Voucher 1, there are two-person meal 119 yuan, four-person meal 199 Yuan Group purchase order, old store different preferential form, attracted a lot of consumers to buy.

The responsible person of "three Guizhou people" also said that in addition to vouchers and purchase orders, in order to store a small number of passengers at noon, Litters Mall also helped them design the wrong peak marketing, such as four people lunch is 98 yuan, four people dinner is 128 yuan, the efficient use of the free resources in the store, expanding sales and traffic.

Of course, there are also like the smell of hot pot, in addition to ultra-low group purchase orders, but also launched a dry pot Bullfrog 99 Yuan special. With such a variety of marketing methods and fiery festive atmosphere, like small sheep introduced a new product Half-price package, in the official online only half a month, has attracted more than 1200 people to buy.

Litters Mall concerned about the person in charge, litters Mall and the other single group purchase site is different, to help the life services businesses sell products are no longer limited to group buy low discount such a form, can also take group purchase list, vouchers, coupons and special offers and other combinations of forms, more flexible in marketing and more diverse. On the one hand, businesses can choose the Preferential form, design menu, on the other hand, consumers can also according to their actual needs, choose to buy the corresponding preferential form, such as a person can buy a voucher, the person has a long, can buy discount packages.

It is understood that it is based on the business to provide a diversified marketing platform, litters Mall in May this year officially online, exerting the local life service, to build the largest domestic E-commerce platform for life services. At present, litters Mall has attracted including the whole poly Tak, orchid Club, Qiao Jiangnan, abalone Princess and other well-known businesses competing to settle in, the current cooperation has reached 100,000, the daily Online singular also has reached 60,000, in the industry leading position.