Litters Mall CEO Xu Maodong: Do not toss, not survive

There are always people with stories in the Internet field, but everyone's stories are different.

In the group buying industry, unlike the United States Regiment Wang, the public comments Zhang, such as these internet indigenous, litters Regiment (Litters Mall) of the "Wo tou" Xu Maodong, is from the traditional commercial copy Internet, is the industry has many successful cross-border entrepreneurship, experienced twists and turns, because of the distinctive personality often questioned an alternative.

Have seen Xu Maodong media people, have such a feeling: a typical Shandong tall and powerful, speaking when the eyes are full of sparkle, speed, sound loud and clear logic, the air foot, gas field strong, like a general in the rear. In the eyes of traditional business partners, from Shandong's largest Qilu supermarket, to the helm of the leading domestic service electric business Platform Litters Mall, Xu Maodong is a traditional industry to embrace the typical representative of the Internet, in the investment community, Xu Maodong has founded and invested in the Kai-Wei Point, Agras, hundred communication, can pass the world, food Amoy, Micro-netcom and other enterprises, involved in mobile marketing, mobile games, electric dealers, large data and other fields, but also a continuous entrepreneur + angel investors.

More than 20 start-up, Xu Maodong across a number of industries, and every industry must toss some movement. "Entrepreneurship is a way of life, always on the road" is the true portrayal of Xu Maodong entrepreneurial career, in his case, do not toss, do not survive.

Engineering man's "director Dream" Achievement Passion starting

For every entrepreneur, people are curious about where they start their business. "When I was in college, I was a computer and Automation department, because I like the business management, dream of being a factory director, so a special cross department elective business management courses." "The director Dream" opened the road of Xu Maodong's pioneering work.

Xu Maodong graduated from university in 1992 and was divided into Rizhao Port Authority. At that time, public officials were in the popular tide, Rizhao Port Authority also set up a Pearl shopping center. In the early 90, the domestic retail trade is mostly counter sales mode, 7 to 5, the sale of Uncle Aunt moved to work, eating melon seeds chat days, love to customers, regardless of turnover or good, anyway is fixed wages some take, tube him.

Xu Maodong, who loves to read management books, now worships the Wal-Mart model, and believes that the traditional counter selling model will not survive in China, like Wal-Mart, which is a good retail business in the future.

Opportunity is such a preference for prepared people. The Port authority to select young people as the head of the Pearl Shopping center, determined to reform the situation at that time, after several rounds of written examinations, interviews, and operational practices, Xu Maodong finally became the head of the mall.

After his appointment, Xu Maodong to the shopping center to implement the contract responsibility system, instead of "Qilu supermarket", a number of large (middle) students to carry out training induction. The business hours from 9 o'clock to 9 o'clock in the evening, goods fidelity, users can directly contact the goods. The price of fresh eggs to do the lowest, to take a single product does not make money to attract customers to patronize, the "diversion of eggs" way with the Internet to free product diversion volume approach. A series of micro-innovation to the Qilu supermarket has brought a large number of users and turnover. In the 90 's, Qilu supermarket created a monthly sales record of 200,000 per 10 square meters. Qilu supermarket let Xu Maodong got the first bucket of gold in the venture. Xu Maodong's boldness and fortitude at this time have initially appeared.

Subsequently, to take the mode of opening branches, Qilu supermarket has opened more than 10 supermarket chains. In those years, Xu Maodong many times to Shenzhen to visit Wal-Mart, hoping to build a "China Wal-Mart." However, as the scale of the expansion, Xu Maodong found that complex regional factors limit the expansion of business.

This side of the Willow dark, that side flower Ming. Xu Maodong The Internet gene in the body begins to burst. In the operation of Qilu supermarket, he set up the IT department, do some enterprise informatization service, improve the management efficiency of the supermarket. Later, these technologies were also exported to other companies and government departments in Shandong province, which gradually became independent to become a company. It is this IT company that provides the initial technical capital for Xu Maodong to the Cross-border Internet.

The road to the Internet: Entrepreneurship + investor Wind

In 1998, a chance, Xu Maodong found, telecoms operators are developing how to send text messages to mobile phones. At that time, ordinary consumers mainly through the paging station to the BP machine message. If the mobile phone can send text messages, it will subvert the hot BP pager business. Sharp Xu Maodong quickly to Beijing, set up a Kai Granville point, make a can send a mobile phone SMS software. Soon, the country's 23 provincial telecommunications companies, most of the paging stations, have become Jinkaiwei customers. Soon, Xu Maodong also expanded the enterprise-level market, China Mobile's internal statistics, the peak period of 60% of the enterprise-class market.

At its peak, the Kaiser Point sued a year's profit of more than 6 million dollars. 2006, the media to 30 million U.S. dollars in the price of the acquisition of the Kai Granville Point, the name of its renamed as a public wireless, Xu Maodong as a senior vice president of the media.

Some people are born to be entrepreneurs, Xu Maodong that love Toss the heart is unable to restrain, soon he came out from the media, created a Mobile information service based on the hundred Points of communication for the Enterprise to provide mobile marketing services. Less than two years after the establishment, the picky Australian Telecom bought hundreds of 100 million of dollars.

In addition to its own founding company, Xu Maodong also successfully invested in a number of internet companies, quite an eye to select the mobile gaming field. As early as 2009, Xu Angel invested in a hand-travel company, Edgar, and in four years after the valuation of 3 billion yuan, by the listed company Dragon tube industry acquisition. In addition, he also invested in the world, food and music Amoy base and many other Internet-related companies.

The success of his investments is thought to have benefited from years of entrepreneurial experience, such as vision, timing, and judgment about the industry's trends. However, looking back on his many years of entrepreneurial experience, Xu Maodong that the most important point: "It is essential to insist." For entrepreneurs, failure is inevitable and success is accidental. There are countless reasons for a business to fail, but there is only one way to succeed--and there will be plenty of opportunities. However, in the eyes of outsiders, Xu, in addition to perseverance, the stability of the work, quasi, ruthless is to pay tribute to people.

Life Service Electric Business: 20, the next half of the career

20 years in a row, Xu Maodong in the retail, mobile Internet and other fields, these experiences so that he has been optimistic about the integration of life services and the Internet will be a promising way.

As early as 2009, Xu Maodong on the judgment, based on lbs advertising will be a killer mobile advertising business, and potential advertisers, will be those who have fixed the business circle, in simple terms, is eating and drinking. Along the way, Xu Maodong as an angel investor, supporting a team to explore the direction.

At that time the foreign group purchase mode of Groupon gave him the direction of thinking, but Xu Maodong also very clear that they can not simply make advertising mode, because the advantages of advertising model is not obvious, traffic can not reach Baidu, Tencent, Ali.

"At the end of 2010, I acquired the first group to launch the company litters group," Xu Maodong said, took over after the litters will be relocated, "to do China's largest life service electric business platform." ”

After the target, Xu Maodong a customary "fortitude" burst out, so that the Internet industry can not adapt. He declared the company into a state of war, to the rapid trend of 3 months to occupy more than 100 cities nationwide, the first to break the traditional form of a single daily purchase site, the beginning of a day more than a single and a single days, the Xu Maodong of this kind of no routine of the false start, quickly improve the litters sales and leaped into the industry first, let the A time group purchase industry bloody competition, Xu Maodong domineering exposed high-profile response, let the industry to hear the chilling, all kinds of negative also followed.

But soon, group buying limitations gradually exposed, short-term promotional effect is limited, low profit margins, less customers, service quality and so on become a problem for businesses, Xu Maodong actively slowed down the pace of the business development, in his view, buy only electric trademarks, and therefore no longer pursue in the group buying trade scale, To build the platform model of life Service Electric quotient. January 2012, Litters Mall Online, the industry took the lead in the transformation for the mall model, to help businesses open online stores for direct sales, the company also officially renamed Litters Mall.

After more than a year of deep ploughing, the end of 2012 litters to achieve profitability, become the domestic life service industry's first to achieve large-scale profitability of the company. 2013 New Year's Day, Xu Maodong Weibo on the sun out of their "bald-headed", cashing in on the internal meeting of the "bald pact"-profit on shaved head to celebrate. Litters also harvested a lot of blessings. Just at this point, Xu Maodong found the relaxed state from the inside out, narrowing the distance with everyone, and he seems to have found some Internet boss feeling.

In many people's opinion, the Xu Maodong of the entrepreneur and the angel investor is not on the way of undertaking business, is on the way of investment, seems to be busy forever, always in the running. But in fact, Xu Maodong sometimes in the weekend will decline all social intercourse, meeting, empty everything, in the home to do a otaku, in addition to tease their own three big dog, is in the study quiet thinking, writing, let oneself completely precipitate down. "There is a document in my computer that has been with me for ten years, and this document has been updated to include strategic arrangements, deployments and longer-term planning, and it has been a habit for many years to think on a quiet weekend." ”

Xu Maodong's thoughts are ultimately embodied in litters's development strategy. Recently, litters officially launched a mobile internet based online shop for businesses to provide their own online shops, including independent merchants Mobile store clients and brand stores, and a one-stop Third-party platform to help businesses directly connect users, for businesses to achieve online direct sales, member operations, dynamic promotions, brand display.

"Services + mobile end, there will be a change in the business model." On the mobile internet should let the life service merchant can establish the connection directly with own user, gives the merchant more autonomy, carries on the user operation, the real-time direct sale, the dynamic promotion. "It is reported that the turnover of litters 70% from the mobile end, and the mobile strategy to establish a litters group client, the Merchant Mobile Store client group and the merchant third party platform shop's new mobile matrix to form a life service electric business ecology."

In fact, litters's mobile strategy is also stepping on the future development of the Internet. This year to bat and other giants have layout o2o field, Micro Shop, Alipay service window and Baidu Direct number of the launch, in the Optimistic Life service field market space at the same time, also let the merchant value again highlighted, become the next Nuggets point.

Located in Beijing Innovation Building three floor litters mall headquarters, in a photo wall, Xu Maodong image constantly in the upgrade-generals, athletes, Cooks, Superman, Mickey and so on all kinds of modelling, Xu's image also by the state of War general General gradually towards the pro-people, more and more internet people. But in the heart of all employees, Wo tou Xu's top hat chef appearance of the most sense, and this, perhaps doomed to Xu Maodong and eat and drink this business bond. He started from the retail Business of life services, across it, mobile, Internet, all kinds of travel through the way, and finally fixed in the life of the service of the electric business integration of the cause, perhaps accidental in a certain.

Xu Maodong's entrepreneurial story will continue, hoping that the future will be more exciting.