Living room Scramble polarized Sony shelling Android TV is a gimmick

August 13 News, when the music, millet, Lenovo and other manufacturers want to content and application into the television industry, the traditional appliance manufacturers Sony has its own plan: not to do the Android system of television, the sound quality and image as the first choice, such as vigorously promote 4K TV. This does not mean, of course, that Sony rejects Smart television, which, in fact, has a completely different understanding of intelligence than the Internet maker.

Sony: An enterprise that says no to Android

In Saturday, Sony held a television appreciation at Dongzhimen, a Sony commentator who emphasized to Sohu home appliances that the so-called Android stunt was meaningless, and that the people who talked about Smart TV all day were not even the target users of television, they could not imagine A forums old man in the TV, they do not need any fancy features, they need only good quality and sound.

Sony executives believe that television is a durable goods, its life expectancy is usually more than five years, according to the current mobile phone system replacement, it is difficult to imagine whether the existing hardware and upgrade the system can match. Give you a mobile phone five years ago, can you install the Android 4.0 system now?

It is based on the above judgment and understanding, Sony the pursuit of the ultimate performance of hardware as a standard: such as Soni emphasis on their own chip technology, Soni stressed the visual performance of 4K, such as Soni emphasis on their "maglev" design, such as Soni emphasis on their own magnetic fluid speakers.

Sony understands intelligence: not Android to achieve intelligence

Although there is no Android system, but that does not mean that Sony TV is synonymous with not being smart, in fact, the company has everything other smart TVs have, such as a huge slice of the source, thanks to Sony's film companies, and a variety of playful applications, Sony built in the product of the opera store.

Of course, Sony is more willing to promote another kind of intelligence, such as three-screen interaction. At last week's launch, Sony presenters interacted with BRAVIA TV products with Xperia handsets, which became a highlight of the day's events. In particular, it is not only Sony's mobile phones or tablet products that can interact with Sony TV.

In addition, Sony will be differentiated as its selling point, for example, Sony has a baby video application. Users connect their smartphones with Sony televisions through the same WiFi network, and users can transmit the footage captured on their phone's camera to the TV in real time. This is equivalent to building a WLAN-based wireless webcam or monitor, where parents can watch TV in the living room while using a mobile phone camera in a children's room to focus on the changes in the sleeping baby. There are a lot of similar applications.

Sony mode interpretation: Out of the android system or risk

For now, smart TVs, mostly Android TVs, are also known as Android-compatible systems such as the Aliyun system. Sony's approach is somewhat unique. In this regard, home appliance analyst Liang believes that the Android system is worried about outdated, because the TV system is not mandatory upgrades, users have the option to upgrade and do not upgrade the power.

In addition, Liang also criticized the Sony model, he believes that Sony is still in the pursuit of a quality of the era, the concept of Sony Television in recent years, the market share of the decline, the current household appliances industry are emphasizing content and applications, Sony blindly stressed that the hardware appears to be a bit slow. However, Liang also believes that Sony's pursuit of 4K, is the choice for the big trend.

Peng Xiandong, general manager of the Sino-hong-kang Black Power in the interview with Sohu it said that Sony's approach has a certain risk, the reason is that the current household appliances industry is not a whole family of things, its industry development depends on whether developers can develop some fun applications. Now other home appliance manufacturers are using Android, and if Sony is outside the system, then there is the possibility of marginalization.

For Sony's High-stakes 4K and multi-screen interaction, Peng Xiandong that this is one of the means to pull consumers back into the living room. Users have become accustomed to viewing content via a small screen (cell phone or tablet), which allows consumers to return to the TV screen again with multiple screens.