Local brand filed into the super high-end 200 yuan milk powder stalls will be abandoned

Nestle, Wyeth, Abbott has launched more than 300 yuan of high-end products, the local brand has finally embarked on the road to follow. Yesterday, the introduction of the new products of the United States, 900g Price in 340 yuan, and last year has launched 700g price 368 Yuan Flying sail series of flying Cranes, again launched 900g price of 338 yuan of Super Flying Sail series. "Now the local brand will talk about the Sheng Yuan." "Insiders Mallay (a pseudonym) to reporters that its first open up more than 300 yuan super high-end market has ushered in more and more competitors. "At the earliest statistics, AC Nielsen will be more than 300 yuan, known as super high-end, and then found that Ben Five products are constantly emerging, in the future is simply to divide the ultra high-end and ultra super high-end gear." Mallay said that last month, Nestle, the United States and the U.S. to raise prices 5%-12%, rumors of more U.S. AIDS will also be in the next month after the action, the 200-yuan profile formula has been gradually abandoned. "The so-called super high-end products are value for money or pricing strategy is difficult to define." Dingmian, a veteran dairy expert, said, but from the current level of consumer acceptance, it seems that the higher the price the better sell, it will inevitably attract more and more brands to join the fight.