Local wedding photography website Word-of-mouth and brand building

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Regional sites need to also be anxious to establish is their own brand, can let others think of this local industry to think of your site's name, the site has been successful half. As an E-commerce type of Web site, the credibility of another very important element. Today to share with you, is a wedding photography site in Chongqing, Word-of-mouth and brand building.

1. The content of the website is the first element

The direct result of the promotion site is someone else visit our website, wedding photography type of site mainly to display mainly pictures, then, the content of the site to highlight the characteristics of our photography and other differences. But can not blindly make picture stations, users need to obtain information in addition to visual stimulation, but also the characteristics of the store, such as discount information, price factors, photography techniques, location and so on. These are articles of content. Look at the current layout settings, the first screen is a slide, the main highlight of the shop photography display.

Flipping down is the shop text message.

2 build Word-of-mouth need to cooperate with local media

The main media We choose is the local brand forum and the fashion press. The forum is the main attack, can establish the brand impression in the short term, but the newspaper kind of thing is the auxiliary function. In the user's psychology will produce a kind of image, good brand recommended products, quality is certainly good. At the same time, regular search for large brands to cooperate is a very good way of word-of-mouth promotion. We have reached a long-term cooperation agreement with Tencent Group buying network.

3 organizing events with local characteristics

In the first phase of our website development, we held coupons and free photography activities with a group wedding in Chongqing. The effect is very prominent, on the one hand, access to direct customer resources, on the other hand by Tencent and Hualong network, such as Chongqing Local news website reported, to the spread of the website brand has played a great role in promoting. Organizing events is an important part of improving reputation and word-of-mouth.

4 Establish the information dissemination channel of the website

Make good use of the fire propaganda platform, such as Sina Meager, Tencent meager, blog and so on, the story of the site, holding activities of various deeds, so that each employee to write, the more real things, the more ordinary things, the more can arouse the sympathy of netizens. can also imperceptibly create the site in the hearts of netizens.

5 The negative information of the website is deleted in time

The website has been done for a long time and will naturally have negative information. Can complain of the platform of course can directly complain, or borrow legal means to delete information. The original text from the Breeze paper www.qfpaper.com, reproduced please specify.