Localharvest, a fresh electricity dealer in the U.S.

Internet thinking is the hottest topic of the moment, what internet finance, Internet TV, Internet fridge and so on, then can an "internet basket"? Internet bosses agree that the 2014 is the year of traditional industry change, and these industries are either passive or active on the road to the Internet. Agriculture is one of the most traditional industries in the past millennium unchanged, how should we embrace the Internet ?

The orange, Liu Dao and Pan-Apple were among the leaders of the new agriculture of the 2013, while also bringing the Internet and agriculture closer together. In addition to these celebrity projects, a large number of new agricultural projects have sprung up around the world, such as running chickens, running mountain pigs, green fruits and vegetables, etc., the Internet of the vast majority of small and medium-sized new agricultural projects has become a hot topic. All the new farmers are eager to explore the new agricultural electric business Road. Let the natural state through the case of localharvest to analyze how to target many small and medium-sized farms, to create small and beautiful agricultural electricity dealers.

The stone of his mountain, the solution

The Localharvest is a platform for connecting small and medium-sized farms, CSA farms and consumers. It brings together local farm information and provides consumers with a wealth of food choices. Localharvest's philosophy is "real food, real farmers, real communities." Through the map retrieval system, people can facilitate the purchase of local agricultural products. The consumer enters the local area code and can retrieve the local farm. The advantage of eating in the local is the logistics of difficult agricultural products such as Ye Na and eggs, through the region to be able to serve consumers. This can effectively reduce the high logistics cost caused by long-distance transportation. Localharvest this specialized vertical electric dealer website, has greatly promoted the food production and the consumption transparency and the convenient degree.

For consumers, the charm of localharvest from its "taste of nature" and "close to nature" characteristics. In the "Taste of Nature" aspect, in addition to providing the daily life of the regular consumption of green food, but also launched the "Taste Ark" plan. The plan aims to find the taste of food that will disappear and the taste of the past. By collecting a lot of special food, there are small white turkeys, pecans, flower apples and so on, so that consumers appreciate the unusual taste. As for "closeness to nature", Localharvest provides a platform for consumers to interact with farms. Farms can be published on the Localharvest website site visits, learning agriculture and festivals, such as farm activities information, so like pastoral life, love food, love of labor consumers can participate in the practice of agriculture to experience close to the natural happiness. Most importantly, consumers are more trusting in the safety and reliability of farm products by participating in labor practices. Localharvest this play, according to the current popular concept should be regarded as O2O.

For farms, Localharvest is not just an online trading market for sale. It also provides farm management software Csaware for farms, which greatly improves the efficiency of farm management and enables farm managers to concentrate on agricultural production. Csaware functions include online order management, member management, distribution management and financial management. Localharvest will adjust some of the functions of the software according to the actual situation of different farms. For example, according to the needs of the farm to develop different coupons and points rules. Csaware is a charging software that charges 100 dollars a month after the receiving season, plus a 2% commission for distribution of food turnover. The willingness to use csaware in farms has been increased through lower rates. More importantly, Localharvest will also earn income from selling agricultural products through other channels rather than localharvest websites. Localharvest changed the way in which sales websites used to charge at the end of the sale, but from the source.

Because of the land, go your own way

First look at Localharvest, it is green agricultural products industry "Taobao"; It has carried on the deep integration to the industry up and down. On the consumer side, he offers a variety of consumer participation in the production and marketing of agricultural products, enhancing the transparency and trust of agricultural production. On the supply side, it provides the production and sale of IT professional services to the farm, which improves the efficiency of agricultural production and the level of sales management. Localharvest's electric quotient model has given us a revelation, the agricultural product electric trader must have "the individuality", must have "the depth".

In fact, the Internet or the electric business, no matter how novel the model, must be able to more effectively solve the actual problem is meaningful. Localharvest also has many deficiencies in solving practical problems and may not be able to adapt to China's current industry environment. First, the Localharvest model is based on enough farms. A large number of American farms, small and medium-sized farms and CSA farms have 2 million. China is much less than that, with the USDA statistics showing about 800,000 family farms. Modern agriculture is an emerging industry, is a virgin land has not been reclaimed. We hope that more knowledgeable, idealistic and persevering young people will join in agriculture. Secondly, the consumption concept of green food has not been deep into ordinary consumers. For ordinary consumers, the price of green food and organic food is too high to deter them. The problem of market size affects the farm to put in more varieties of agricultural produce, and consumers can reduce the selectivity. Finally, Localharvest's information is not transparent enough, it did "real food" but has not yet seen "real farmers". More detailed information on farms, farm owners and farming is relatively small.

Pay attention to the consumers and new farmers of farm products, please pay attention to our Weibo natural state.