Lok Bee Network Fashion Talent festival held in Beijing

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Le Bee network Vice President Yinna with the talent (Tencent Science and technology with map)

Tencent Science and Technology (Lotte) news, April 8, Lok Bee Nets fashion Talent festival was held in Beijing yesterday, involving the United States makeup, modelling, beauty and other areas of the 50 people in a unified debut, Le bee nets this model summed up as "up to the economy", that is, to create a free brand belonging to the Lok Bee Network, the use of talent in the fan group of Influence, The development of peripheral products, drive the consumption of fans.

It is understood that up to now signed Lok Bee Network fashion up to more than 500 people, le Bee network said that each of the contractors in their respective fields have fine drilling, each has hundreds of thousands of or even millions of fans behind the million fan group, 500 people behind the tens of millions of potential users into the Lok Bee network of economic business opportunities. Beauty makeup is different from other industries, its professional requirements to guide professionals to star talent as the core of such an industrial chain of the talent of the economic model itself to form a closed-loop industrial chain.

According to the introduction, Le Bee Network CEO Wang Licheng goal is to eventually sign up to 1000 grassroots people. "A less appropriate analogy, assuming that every talent has an average of 50,000 fans, 1000 people can affect 50 million fans, this is a very large group." "Le Bee Network category expansion logic is from the point of view." Le bee nets that the Lok Bee network can now be called cosmetics vertical electric, but perhaps in the future, may be out of the "cosmetics Electric Dealer" category.

For the "talent of the economic model", in foreign countries early in the United States home Economics queen Stewart built legends, the most talented economy in foreign countries the most classic case is Martha. Stuart and the Omnimedia company she founded. Martha succeeded in building a multi-media kingdom, with a wide range of influence through television and print magazines. With these influences, Martha developed a home, cooking, gardening and other peripheral products, as the United States's domestic queen.

In Taiwan, there are "beauty guru" Niu pry the value of more than 2 billion yuan, they are through their own opinion leader image, start-up enterprises, self-reliance brand. Li in mainland China can be called the first person to run the "talent economic model". According to Yinna, Vice president of Lok Bee Network, le Bee network subordinate to the Oriental Popular group, not only is a power company, is a media plus trade double industry chain, the distribution of social power, the talent to guide women's beauty makeup, public opinion-oriented transformation into purchasing power into the lottery of economic marketing model three-step song.

Yinna said that the so-called talent economy, is to star talent as the core, derived its own brand at the same time for women's beauty makeup for professional guidance, the use of star talent behind a strong fan group, the public opinion guide into a consumer purchase of a business model, the talent of the economic model and the previous electric business model.

First, through the entertainment of television to create stars, attract and the attitude of the star to match the spirit of the consumer, forming a huge number of fans based on the talent of the economy, the second is to expand their own brands, such as Li as the core of static Jia Jplus, Xie na created the trend of the brand Huan- and Jane Jcare and other star brands to complement each other, the talent of the economy, brand, the site tripartite formation of a complete industrial chain. In the branding strategy, the Lok Bee Network to the social power transformation, the intervention of the electrical Business Guide.

Le Bee net will also be in Beijing, Shanghai under the experience shop. Yinna said that the purpose of the experience shop is to let the network and television said good products online can let consumers experience, the future Le Bee network will also be in the two or three-line city open a lot of home franchise stores.