Lou: The Art of SEO (the 2nd edition of the original book)

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Recently received the machinery industry press, "SEO Art (the original book 2nd edition)" book, this is the new book this year, because the webmaster-related books are too few, and this book about SEO, but also very suitable for webmaster. So write this article, is also some sentiment.

Some insights:

"Seo Art" is a good book, the disadvantage is that the knowledge of SEO is mainly Google, Bing foreign search engines, many methods are not necessarily suitable for domestic. Moreover, some translations are too stiff to read.

The book is very thick, a total of 620 pages, I believe that most people will be intermittent look, can barely read only half, can remember a few knowledge points of less than 30%, the real application to the actual work should not be 10%.

When we promote the SEO things to the theory, it is doomed only to SEO and SEO. See this may disappoint you, yes, this is the result I can anticipate, this book still want to recommend to the person who really needs.

"SEO Art" background introduction:

The 1th edition was compiled by Zac Shanhui, published in April 2012, "SEO Art" is a few foreign famous SEO experts jointly written book, this book has already exceeded the pursuit of simple specific technology, (such as title How to write), but stand at a higher level to consider how to integrate SEO into the network marketing, Social media tide, as well as SEO on the real contribution of the site and so on. Since Zac's book has been sold well, this book is not bad even if it is compiled.

2nd Edition and 1th edition 878 days apart, compiled by Yau Jun, published on May 1, 2013, the 2nd edition added "eighth chapter of social media and user data is how to search results rankings," and so on, this book mainly changes in the wording of the English language.

Wonderful content Excerpt

This book proposed with a very unique SEO method, which is rarely mentioned in the country, the following Lou to intercept part of the content to share with you.

One: The uniqueness and depth of the content

This is a number of examples from engineers and search engine representatives, and the seminar lists the following criteria:

1, at least 30-50 unique words (for many pages, need more words, take this number as the smallest value) composed of a unique and easy to understand sentence, these sentences are other sites/pages do not have.

2, unlike the HTML text content of other pages on the site, the difference is not only the substitution of key verbs and nouns (which means building the same page), but changing the famous of cities and states and not being "unique".

3, unique title and meta description. If you can't write unique meta descriptions, simply exclude them. Search engine algorithms may remove pages with approximate meta tags from the index.

4, unique video, audio, picture content. Search engines have become more intelligent in identifying and indexing vertical search pages that often do not meet the "uniqueness" criteria.

Note: If the page has a lot of high-value external links (but the page doesn't have much scalability), or if the site has a strong authority (see how many of the Wikipedia pages with only one sentence still occupy a high rank), you can usually circumvent those restrictions.

The company's SEO practitioners How to do well with the programmer relationship

Programmers may be the most important ally of Seoer, or the thorn in the way forward. Many programmers do not pay attention to SEO when developing websites. So how do you get programmers to fight alongside you as a seoer?

The book also gives a way to start with praise and appreciation-perhaps to help them buy pizza first. If conflict and lack of internal resources hinder you in priority, you must find alternative ways to minimize programmer input. Don't be afraid, you can still use some ready-made ideas and techniques to achieve the desired functionality.

But let's start with pizza.

Translator Preface

SEO is not only a science, and is the need to enrich the knowledge and experience of an art, it contains not only the establishment of High-quality Web site/web page technology, but also into the traditional marketing, public relations, social networks and other aspects of the rich content, successful SEO can bring search traffic to the site, customer conversion and other benefits, And this is the value of the site, but also the lifeblood of e-commerce sites to survive. It can be said that if the development of the site and do not plan SEO work, then this development work can only be said to be a "half-baked" project, even if it is a strong brand, if holding the "wine is not afraid of the alley deep" old ideas, will eventually be emerging brand beyond.

The author of this book is a big shot in SEO field, SEO consultants, training and search engine understanding has a unique point of view, and from the content, this book covers the various fields of SEO, there are rich examples, not only detailed analysis of different types of sites in the SEO different stages of best practice, Also pointed out many outdated and dangerous wrong practices, read this book carefully, in addition to understanding SEO correct practices, but also to help readers away from the "Black Hat" SEO, to achieve sustainable web site goals.

This book gives us insight into the rapid development of the search field, from the 1th edition of this book, it is only two years since the industry has undergone tremendous changes, social media and mobile web occupy an important position in people's lives, the integration and competition between search engines accelerates the development of vertical search, Not only to bring new opportunities and challenges to SEO, but also to make many of the original experience and practice is no longer applicable, so even read the 1th edition of the reader, but also from the 2nd edition of a lot of new knowledge to see a completely different world.

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