Low price and fighting into rational development stage

Beijing Business News (reporter Wu Wenji Wang Museum) with the formation of pillars, simple low-cost fighting also began to move into a rational stage of development.

Today, has been the overall purchase of Suning children's mother and child nets, and will be integrated into suning easy to buy platform. Suning's stores will also open maternal and infant cosmetics business, this is Suning "shop + Dealer + retail service Provider" cloud business model first landed. This distance Jingdong mall change domain name, release mascot only one day. The industry believes that simply relying on low prices to attract eyeballs has become obsolete, the more sustainable the value of the guests will be the dominant.

Li Bin, Executive vice president of Suning Tesco, said that in April, Suning was no longer a simple price war, but a global value war. Not only can consumers from suning easy to buy affordable goods, but also enjoy the "line up and down single, under the line from the" and "offline experience, online purchase" convenience.

It is understood that Suning is planning to purchase from the store from the express subsidies and non-electrical products of the rapid return of goods services to start, and gradually improve the consumer's offline experience. At the same time, Suning's stores will open maternal and infant cosmetics business, enhance procurement advantages.

Last year, take turns the price war lets the consumer remember, the electric business history "the most fierce" price war in stimulates the industry development, also has exposed the electric business high-speed development process short board.

For example, a large number of electrical dealers shipped, in the distribution process errors, including the goods to the Board, return difficult, low-cost goods large area out of stock. The decline in the quality of services associated with the price war exposes the back-office crisis of the electric business.

The same point of view with Bin Li is Dangdang PR director Guo He. Guo He that, although it will maintain price competitiveness, but this year, the price of electricity dealers will never be more violent than last year. There will be a price war, but more value-added will be implanted.

In fact, the electric business giant weakened the price war behind it will be seen this year as a key node in the development process, this year, Jingdong Mall announced the implementation of "self-cultivation" strategy. It has just changed its domain name and released its mascot. This is considered by the industry as Jingdong Mall for the future outside the power business expansion.

Not only Jingdong mall, Tencent's Xun network announced in May to release a new domain name. In the traditional promotional war period, the family did not take the initiative to set a price war, but will focus on the long-term development of the enterprise architecture integration, business promotion, image-building and other internal strength, and thus achieve "profit".

Jingdong Mall CEO Liu has said that the four quarter is the company's profit point of time; every customer prudential product CEO aged also revealed that, where the customer prudential products this year's goal is to achieve annual performance growth of 50%, for the full-year profit. Gome also disclosed that its electric platform Gome Online will be profitable during the year. Earlier, the industry has mentioned that, if the company does not profit this year no profit opportunities.