Luxury bicycles rise: Chanel handmade more than 120,000 yuan

The "luxury" of the bicycle Monday early 8 o'clock, is definitely called "Gao Shuai" investment bank president David put on professional riding clothes, wearing helmets, riding a bike on time to go to work. From the Palm Springs apartment ride for 20 minutes, he came to the Beijing Guomao CBD business district of the single office, put on the suit. "I've been riding my bike all year." Cycling not only helps to keep fit, but it's also quicker than driving.　　"David said. Pedal power has emerged from its local identity as a popular sport for young Chinese, according to the Times.　　And, this time, it is no longer just a common vehicle, but also the appearance of luxury goods. The advent of luxury in the 1817, the Germans in Paris, Germany, invented the handlebar with a wooden two-wheeled bicycle. After the advent of bicycles, not only quickly became the European popular means of transport, but also become a fashion label, the major luxury goods manufacturers are producing such advanced custom-made luxury goods. For example, in 1894, when Sir Francis Pearson and his wife went on a trip to New York, they sent a Tiffany bike to his wife.　　And China's last Emperor Pu Yi is the Bicycle collection industry "originator class" characters, not only collected more than 20 of the highest end of the bicycle, but also sawed off many of the Forbidden City door bar to facilitate cycling. At the end of the Qing Dynasty, a bicycle average price of 80 silver dollars, the equivalent of today a mid-range car prices. 1907, the Japanese Kato in Tianjin in order to promote the bicycle, launched the installment method, its advertisement said: "To three months, the first January Shiang 30 yuan, the second month 30 yuan, the third month 20 yuan." If Shingang, 75 yuan per car.　　"This kind of promotion, but leading the car for decades." In Europe, the popularity of bicycles after football, known as the "fashion of the Rich", is "green", "Low-carbon" and "Slow Living" signs.　　According to the Daily Mail, the survey found that the country's richest one-fifth people were 5 times times more likely to cycle each year than the poorest one-fifth in the UK. Big names love bikes. Now, from Hollywood stars to street people, from presidents to civilians, you can often see them riding antique bikes.　　Luxury brands are scrambling to launch their own brands or to work with other brands across borders to collaborate on bicycles. 2008 "Fashion Great" Karl Lagerfeld designed "pure handmade" All Black Chanel bike. The leather part uses the classic rhombus pattern and the double c marking, the price is 12150 euros (about 121500 yuan RMB).　　In the same year, in order to celebrate the Beijing Olympic Games, Gucci launched the "8-8-2008" limited series of red leather decorative bicycles, the price of 3420 U.S. dollars (about 21800 yuan), Hermès, Fendi, Armani, etc. have also launched a brand-specific bicycles. Carmakers, whether they are BMW,Mercedes-Benz or Ferrari, Porsche, will be the annual launch of special customized bicycles. For example, Aston Martin and high-end bicycle manufacturer factor, launched in 2012 Superbike, the world only limited to 77 vehicles, and its super sports car named "One-77." According to the introduction, the bicycle full use of carbon fiber production, and carrying eight-style racing tires, but also equipped with an advanced computer system, the systems contain a series of complex sensor components, including GPS, rear-wheel speed sensors, crank position sensors and other components.　　These instruments can provide drivers with up to 100 data for reference, absolutely comparable to the super run, each price of 25000 pounds, also won the "most expensive bike" title. "Luxury" is not only the price of "no gasoline, but also enjoy the fun of free gallop."　　The subtext of this famous bicycle slogan is that their consumers are a group of people with an economic base and a unique lifestyle. Unlike other luxuries, the "extravagance" that bicycles represent is not just the price itself.　　It means that in addition to a good bike to buy, but also to match the health of the body, otherwise you will not be able to enjoy the joy of the sport.　　Novelty and uniqueness is the pursuit of the rich, and now the most obvious identity is that the garage in addition to a few super luxury cars, the wall also hangs the same brand of limited edition bicycles, while the car hanging luxury brand of the set with water cups. At present, the domestic high-end luxury bicycle market is generally divided into three categories: one is like lightning, Tyrell and other professional bicycles production everyone; the second category is the luxury car brand to develop the same brand of bicycles, such as Ferrari, Mercedes-Benz, BMW, Land Rover, these bicycles are priced at 3000 yuan ~5000 yuan　　, and the other is Chanel, love Hermès and other international line of luxury brands produced bicycles, the latter both rely on their brand effect to attract attention. Bicycle accessories commonly used helmets can guarantee the safety of riding pedestrians, but also improve the performance of racing athletes.　　Good quality helmet prices in general at 150 yuan ~200 yuan.　　The Code table can display the current speed, average speed, top speed, total mileage, time mileage, clock and riding times on the dial, at a price ranging from 30 to hundreds of yuan.　　Flashlight bicycle with a small strong light flashlight generally used LED lights, the price of more than 40 yuan ~100 yuan.　　Thicker cushion cover the quality of the cushion set is generally sold at 25 yuan ~60 yuan. Bicycle Front package is generally installed in the frame of the tube near the head position, easy disassembly, the price is about 20 yuan.