Luxury electric trader becomes the new direction of electric business development

In the domestic electric business monopoly is very serious situation, the current than the Ali Department, Beijing East Department to lesser all the power, are looking for a new breakthrough direction! At the same time, in a certain monopolistic position of the electric power companies have begun to expand the territory, in an attempt to gather in other forces from the weak way to attack, Able to assemble a certain force to guard the main checkpoints, as far as possible to stabilize their market share!

Luxury electric trader becomes the new direction of electric business development

In these new areas of electric power or attacking or defending, the luxury electric dealer is a new direction that attracts much attention! Deploying defensive Power

In terms of quantity, the two big electric dealers with certain brand electric quotient gene have already had the plan of preparing luxury electric business channel. In the Challenger, the control of the entire PC Internet half traffic Baidu, but also its failure to become the mainstream of the domestic electricity business site-Philharmonic live, transformed into a focus on luxury jewelry sales site plan! Catwalk network, such as hula nets and other entrepreneurial luxury website has already tasted the idea of this piece of cake, There are even some websites that have put their ideas into practice in person! For the moment do not talk about these already have involved in luxury electric business website Status quo, in the existing ideal expectations, luxury jewelry has become the field of electrical business development in a new direction! So why do luxury electric dealers have the power to attract so many big and small forces?

What are the advantages of luxury electric dealers?

While the luxury industry as a whole has struggled to maintain a high rate of growth in the context of a long-running economic bubble, with a slowing global economy and a shrinking wealth of assets, the rhetoric about a luxury brand, such as LV, Hermès and Chanel, has spread too frequently! But from the 2012 perspective, The reality of China's luxury goods market is different from the global luxury market, becoming the leading market that can keep fast growth.

This is mainly because the entire Asia-Pacific region, including China, is mostly in the developing countries, development and construction is the main element of social survival, the people's overall living standard is in a rising stage, the impact of the global economic crisis should be big size in the western majority of the developed countries of the region! So have a better background, the luxury industry is the basis of electricity business words!

After the foundation is ready, more and more sales channels can help the luxury manufacturers to provide brand awareness while also selling more products, luxury goods manufacturers after a trade-off, or a lot of manufacturers have chosen in the traditional industry under the trend of electronic business, cooperate with the website of the electric dealer to sell the luxury goods on the internet! The conditions that the manufacturer supports, certainly lets the electric business luxury website to own the luxury goods electric business also to have the confidence!

However, manufacturers to support this aspect, not many electric companies to enter the field of luxury goods is the main reason! To this I think, combined with the current most of the electronic business is difficult to profit, burning the money fast characteristics, luxury goods high customer price, high profit and potential exclusive demand, can form a small and fine electric power, With a lot of profit posture standing in the profit difficult electric market, for the future of the distribution of Electric Business Foundation, the foundation of the market!

In the current average customer unit price of 200 to 500 intervals, some of the electrical business site can allow some of the electrical products in the eco-chain and other rental part of the share of profits, to get a part of the income! In the luxury goods, because the overall profit of the commodity is great, the whole ecological chain components according to a certain agreement to share the profits after , the electricity merchant website also can obtain the massive income! This is the advantage that makes the luxury goods electric dealer!

In this respect, we can take group buying to give examples! Group buy type site to small profits and large-scale play to make big profits face the bottleneck of scale development, and then affect the overall profitability. In contrast, Ali electric business because in many fields are involved in the electric business, so even if only medium profit and medium scale, but also can get more than simply do buy the electric Dealer website more profits! In the case of a breakthrough in the new direction, Be able to make big profit and small scale of play to promote the big profit also may not be a kind of electronic business website in the market to deal with the good idea! So the main advantage of the luxury electricity dealers to attract a lot of power is that the potential demand can produce a certain scale of the electricity business website, and the website operation outside the scale expansion of the profit problem also can through high customer unit price, high profit way more appropriate to solve the problem! But why is it that the development of luxury goods dealers is not very good according to the relevant information?

It's impossible to do it overnight luxury electricity dealers must transition from light luxury goods

Although it is said that the search engine is now searching for luxury goods by search engines, we are still able to search for a number of independent domain name to do the luxury electric business, but as before the entry earlier, or the giant son of several major luxury sites, their situation is indeed not very satisfactory! Shang Product network, NetEase launched the business model luxury website has closed , relying on the day cat to open the brand luxury shop order is less difficult to mention, Jingdong luxury platform to the east to disgrace (according to the famous Website information query tool Alexa latest data show, Jingdong independent luxury goods 360top daily independent visitors less than 10,000, this is still the main station is a difference).

This situation, the author thought is because the luxury electric trader jumps too fast, did not allow the user to be in time with the good luxury electric business development rhythm. At a time of social change, many changes are difficult to accelerate the change through an overnight way! At present, the price of the customer's website is mainly in the range of 200 to 500, the luxury electric dealers require users to suddenly have the purchasing power of units, it is more difficult! Luxury electric dealers want to be able to achieve greater development, it is necessary to have an intermediary medium to assist the transition, the current is gradually mentioned light luxury electric dealer is a relatively appropriate intermediary medium!

In my understanding, light luxury refers to a class in the price of the general merchandise, lower than the luxury goods, in quality can let users have the possibility to feel the high cost of goods! If the mobile phone market to make a comparison, light luxury is the current 2000 to 3500 of the mobile phone, is in the middle of a product! Its target user is from low consumer upstream to high consumer downstream, is a larger user size!

Here, you can imagine a scene with me! When we lead consumers to accept luxury goods with us, we need to climb a tower! Because everything in this tower is unknown and the gates are locked away, so we can only climb the towers More ideal to understand this novel City! So this time, we can not directly let consumers rise to the top of the building, it is necessary for ordinary consumers to provide stairs or rope, so this time we can use such things as ladders, to help consumers climb step by step! Because humans are advanced animals, So the beginning of consumers can also be more relaxed and willing to crawl, but as the process increased, the future is also more elusive, so we need to provide consumers with the power to climb up in time, bear the consumer's lights.

In the development of luxury goods, we need to use the medium of light luxury goods, lighter luxury in the lower consumption upstream gradually expand to high consumption downstream, and ultimately promote the development of luxury goods dealers! Therefore, in the current luxury goods dealers are defeated, light luxury goods dealers should be a breakthrough direction! Below I have a rough talk about the light luxury goods electric dealer specific measures view!

What should light luxury electric dealers do?

I think that light luxury goods should be done on its own and not now with the luxury goods dealers! In the days of the cat on the part of the shop is a luxury and light luxury mixed mode of operation, such a way is easy for consumers to misunderstand the location of the shop, do not know what this shop is specifically selling something, There is even a feeling that the so-called light luxuries are just those and luxury goods and similar to the remaining goods, modeled on goods, such ideas will undoubtedly let users and the impression of such a shop is much worse.

Therefore, the light luxury goods directly after the independent to do, through the price range can be standardized to move in a dynamic form between ordinary goods and luxury, promote the development of luxury goods in the electric business! In this respect, I think it can be driven by a system that follows the changing user points. The system is roughly the same: when a user buys a light luxury goods dealer, points will be prompted and the price of this product close to the points, the next time the user if the purchase of goods, directly recommend the last time the price of similar goods (price fluctuation), and automatically open a certain commodity purchase rights, So that users can see more than the last commodity price of a certain degree of merchandise, on the above is unable to have permission to view! And to improve their reading rights, one is to be able to buy each of the highest price of goods directly, to enhance their highest points, and to the order by the average number of points to improve the points, Finally get a certain purchase rights! This way, the application in the use of popular products do not like high-end luxury consumers, perhaps because of the unique, exclusive, become a viable mode of operation! Of course, this is only a preliminary idea, the specific ability to optimize the space is still very large.

These are my views on luxury goods dealers and light luxury electricity dealers, I believe that if there is an effective promotion of light luxury electricity dealers, the domestic luxury electric dealers will also be faster into the ideal period of development!

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