Luxury goods into the electricity business, consumers worry about more

Once upon a time, talking about online shopping, everyone in the minds of the "explosion", "cheap" and other words, however, as luxury brands gradually expand to the Chinese retail market, many brands began to adjust the global market strategy, some brands are at home to the online sales. Reporter recently visited to understand, although online sales let a lot of luxury goods prices slightly preferential, but for the citizens, can not see and touch, online shopping luxury consumption is still difficult to accept, in addition, after the sale and fakes are the most concerned about the problem.

Shop can guarantee authentic, 7 days returned goods

In April this year, Britain's famous luxury brand Burberry successfully settled into the Cat Online mall, becoming the first top luxury item to open a Chinese online shop. On the morning of 15th, the reporter logged on to the Cat Brand Street and found that there were dozens of luxury brands including Versace, Dior and Prada. But the sales record of many brands is not optimistic.

Reporters to consult a number of brands to understand that, in addition to some of the merchandise discounts, most of the goods and official website and physical store price difference is not big. A brand cat flagship store customer service told reporters that most of the season hot new products, due to the market inventory is not much, basically no discount. And most brand cat flagship store and official online and the real store price is the same. These days by the CAT certified luxury flagship store said that the goods sold for 100% new authentic, can enjoy 7 days without reason to return goods, support counter inspection, false one penalty ten.

Worry can not see the kind, purchase is not assured

"These luxuries often good thousands of or even good tens of thousands of pieces, from the Internet to buy, can not see also touch, I am still not very relieved, always feel that there is no insurance in the counter to buy." "People have told reporters that although they will be online shopping, but for luxury goods such as valuables she is more willing to believe that the counters and shopping malls." If the internet shopping to worry about is not genuine, secondly, can not see the kind of inspection is not defective, but also not at ease after the sale. "Although many overseas purchasing and online shop in its pages are marked with the support of ' counter inspection ', but in fact, most of the luxury stores are not provided ' counter inspection ' service. ”

Miss, who has always been concerned about the luxury industry, said: "If you have to buy fashion luxury goods through the net, I will definitely go to the physical store to choose a good style, and then through the Hai to find a discount channel." If the online and physical stores to sell the same price, but not the upper body test effect, why buy?

This data is also shown in a reporter's survey, the reporter received 211 valid questionnaires in a week, among the netizens who participated in the survey, more than 40% clearly did not want to buy the luxury goods, but the reason is not guaranteed after the sale, the fake more and the mailing time is too long ranked in the top three.

The current supply of bottlenecks is not much discount

"Why luxury goods can keep rising every year, its supply is not unlimited increase, but there is a certain number." A luxury industry person told reporters that although there are also luxury brands in the online shop, but most of the line on the same price of the flagship store form, because luxury goods do not want to rely on the volume, low price damage their image. As a result, many websites that claim to sell luxury goods online can only get goods through other channels rather than the licensing of luxury goods. This is the cause of supply can not guarantee the important reason.

As China becomes more open, consumer access to luxury goods is far more than physical stores, and they can learn about product information and prices through the global Internet. More and more people go abroad, overseas market is the important position of Chinese consumption luxury goods. Luxury consumer shopping environment, valued services and other soft experience, online consumption is the dominant price. Buyers out of the country to the overseas market in person to enjoy the luxury of the physical store experience for luxury goods electric business is also not a small pressure. "These all make the competition for luxury online sales more intense," said the luxury industry. ”