Mail marketing must read: Mail signature settings Common 5 major misunderstanding

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Stop being corny, your email signature must be lively and interesting! (But remember not to overdo it.) )

If the title is too bad, others will not read your mail. According to a 2012-year study by software company Varonis Bae, ordinary people received more than 50 emails a day, while 1/4 received more than 100 mails a day.

Let's assume that your title is good enough for the recipient to open your mail. But not yet, there is another element that is often overlooked: your signature under the mail. It may be a chance for the recipient to leave a lasting impression.

"It's easy to forget that there is a place to stand out after the subject and body of the message," said Melissa Cassera, a personal branding expert at Cassera Communications, "and I look at e-mail signatures as an opportunity to show intelligence and to please others." ”

e-mail Marketing provider constant Contact New Market development Director Rohn Katz (Ron Cates) also acknowledges the importance of the signature: "This is an excellent marketing opportunity and the difficulty is to be concise," he said. "Improper use may backfire. ”

Kassala and Katz say the best way to optimize the message signature is to avoid committing the following five common errors:

1. List all contact details

When you have multiple phone numbers, e-mail addresses, Web sites, and social networking accounts, you may wish to list them all. Kassala said the practice was a mistake.

"The recipient will not stand it," she said. Instead, you only need to list one or two contact details. You can add a word and tell each other how to contact you fastest. For example, Kassala ends the message "Twitter is the quickest way to contact me" and attaches her Twitter account.

Katz says too much contact can make you look too desperate and may confuse the recipient. "Unless you have a shop or an office, the address doesn't make sense," he said. "You can add 1 to 2 social networking icons, but remember not to be too much." The more options you offer, the less likely you are to click. ”

2. Use the picture to make the signature file

Some e-mail vendors or devices have default settings for intercepting message images. If your signature is an image that contains a name, title, and trademark, you have to be prepared for it and the recipient may not see anything.

Katz said if you want to attach an image, remember to attach the alternate text behind the image, so that the recipient will not see a blank box. "What could be worse than a message that can't be displayed in a signature file?" He said.

3. Regardless of small screen users

According to Katz, at least half of the recipients read the messages with mobile devices. This also means that your signature will be displayed on a small screen.

"You have to make sure that everything can be touched with your thumb," Katz said, "and the thumb has become a new mouse." If the recipient can not simply put the thumb on the link, your email will only end up being deleted fate. ”

He also raised the need to pay attention to the use of fonts. "Reading is slower on a mobile device," he says, "so it's best to use a 11-to 14th-size sans-serif font." Applicability must always take precedence over design. ”

4. Add irrelevant information

If you have a blog or a small business, you probably want to improve your popularity. It is a good idea to attach a link to a Web site in your mail signature, but only if you make sure that the content is relevant to the recipient.

"For example, I'm attaching a link to a blog that must have been updated recently," Katz said. "It may be counterproductive to send a page that hasn't been updated for months." It conveys a message that your attitude is not serious enough. ”

5. Outdated signatures

Kassala says traditional endings, such as "sincere", "Good Luck" and "good health" are really good, and also follow the general rules of business etiquette, but these words will not let the other person notice you.

Instead, she suggests injecting individuality into her signature. Are you passionate, lively, funny, or playful? Or just stupid? Be good at using your features and ending your emails in unexpected ways.

"In order to meet the so-called professional image, we always play down our personality." But professional or not is a matter of different people, "she said." "If someone is offended by your ending, you probably don't want to work with someone like that." ”

Kassala is the end of the message with a simple and lively word, "may you be happy, glowing, shining." She said her business was on fire when she allowed her personality to show up in the mail.

"You have to get the other person to respond to your desires," she said, "and many of the people who responded to me commented on my unique ending." ”