March 18, etched into the history of science and technology milestones

Activity day to establish the whole process

March 18, 1993, this day has been engraved in history.
This day in Beijing opened the first national scientific and technological Talent Exchange fair its practical significance and historical impact are deep. It should be said that "3.18" is a milestone in the history of science and technology in China.
We have been from the Chinese modern history of the Department of a reason: backward is beaten. We have also gradually realized a truth in the construction of the new China more than 40 years: science and technology is the first productive force. Although we have paid a lot for it.
When the reform and opening up 13th years, the light of science and technology has been high according to nine continents, but the Sun also has a shadow: the flow of scientific and technological personnel is not smooth, scientific and technological achievements can not be translated into productive forces ... All these are seriously restricting the development of the economy.
What to do?

China Science Association, Chinese Academy of Sciences to find this situation natural China, and has been pondering the solution. July 1992, they launched a program: the National Conference on the exchange of scientific and technological personnel, and prepared in October. However, the beginning of everything is difficult. In October, the meeting was hopeless and had to be postponed to December, and two months later, it could not be held on schedule.
The project in the case of two premature death, the Chinese Talent Technology Exchange Center Director Guo Quan wins thought of a person-tieliu. So he cottage, force invited the Chinese-made boutique Promotion meeting Secretary-General, Beijing Tieliu PR planning Company Chairman "Mountain".
China's national quality promotion will be a permanent body of the Chinese Public Relations Association, the establishment of more than two years has planned a series of large-scale public relations activities, such as 1990 years of "Asian athletes Red Mansion strong wine", 1991 "' Trinidad Ice Night ' Mao Zedong Poetry Chant Party" and last year 3. 15 Save Xia Fei Cosmetics action "and so on. The development of these activities has made Tieliu famous.
This time, people who are often supportive of Tieliu's actions send a dissenting voice. The Friends of the press advised him that the technology has always been a loss, because a mention of our research institutions, giving the impression is a "poor" word, the technology market is also backwater, difficult to achieve the desired results. The promotion will also be the opponents of the public, we think that a variety of exchanges, it is difficult to make new ideas. Tieliu thinking repeatedly, set for the holding of scientific and technological talent exchange is a "boundless" event, so Lipaizhongyi, began to plan the Conference.

The Tieliu of the journalist's background is a deep understanding of the media's important role in PR success. In order to successfully hold such a national conference, it is necessary to create a hot news, attract newspapers with large circulation and wide influence, and press the news of the Conference to create momentum. Tieliu, who took over in November, called for the opening of the General Assembly to be held on March 18, 1993. 15 years ago this day, the country convened a science and technology Congress, Deng Xiaoping at the meeting for the first time put forward "science and technology is the productivity, scientific and technological personnel, intellectuals are not Ching, but the working class," the glorious assertion, so that the fair in this special historic day opening, is the first hot , then further proposed March 18 as "National science and Technology Talent Activity Day (1)", and distributed a proposal to create a second hot news. This is the two most basic planning, around the two points to the upsurge of news reporting. &NBSP, the
proposal written, the organizing committee more than 10 staff visited academician, and asked them to sign the proposal, support for the March 18 as "National science and Technology Talent Activity Day (1)". In just half a month, there are more than 120 academician in the proposal signed. "More than 120 academician signatures to support the March 18 as the" Science and Technology Talent activity Day "The news immediately became a hot news, Xinhua issued a draft, the country more than 80 newspapers published the News. &NBSP
In order to build a greater momentum, the organizing committee to take the form of advertising, March 12 at the same time in the economic daily, economic reference
, "China Business newspaper", "" the full text of the proposal and more than 120 academician signed the list. Why do you choose this day? Because this day is the "two sessions" represent the days of the capital, news with the newspaper to the "two sessions" representatives of the Central. The organizing committee at the same time to mobilize interviews of the two sessions of reporters, please representatives signed. Soon more than 100 deputies to the NPC signed the proposal. The news immediately to "more than 100 delegates to the National People's Congress of the eight NPC meeting to support the annual March 18 as the National science and Technology Talent Activity Day (page 2nd)" For theme see the end. &NBSP

It has been proved that the powerful propaganda offensive has achieved remarkable results and the stalls in the 4 showrooms of the International Exhibition Centre are full 10 days before the meeting.
This hit: In a short span of 4 days, turnover and agreement turnover amounted to 1. 600 million yuan, 50 million U.S. dollars, a total of more than 20,000 people signed the agreement should be the letter of appointment, signed technology transfer agreement more than 3,400. The astonishing statistics are enough to illustrate the success of this PR, but the significance of the fair is not just in the numbers.
The organization of this Congress, neither by virtue of the power of any one department, nor to the state to a penny, with wisdom, with the magic of PR This "Sphinx Sword", reached a historical height. By the end of May, the newspaper published news, features and other reports of nearly 300, which in the press is rare, it is evident that the impact of the Conference. Tieliu Italy, and "letter into the" a project, set up "3.18 Nanjing Big Cup Science and technology News Award", "3.18" Congress of the News Report awards. The move buzzing the event for March.
The first national science and Technology Talent Exchange Fair opened a reasonable flow of talent in China's scientific and technological community, the development of China's science and technology, made an indelible contribution. A total of three deputies proposed that March 18 be designated as "National science and Technology Talent Activity Day (page 2nd)".
The miracle of "3.18" is not the myth of a certain one, but seizes the special historical opportunity, grasps the spiritual voice of the contemporary intellectuals, and conforms to the historical trend of the science and technology state. Then through public relations planning, the myth into reality.