Mark Zuckerberg v.s Larry Page: who inspires humanity

Mark Zuckerberg v.s Larry Page

One likes to use the word "significant," and the other gives the impression of a new-age professor, because it publishes the phrase "No smartphone makes us feel like we're naked". The pair are Facebook's chief executive Mark Zuckerberg and Larry Page, Google's chief executive, who have completed their quarterly "ritual" of presenting their own companies to Wall Street, Zuckerberg. Two whose speeches are more inspiring?

"I've always believed that computers should do the hard work so that people can do what's important in life," he said. Page said in a January 22 earnings call. "So it would be very exciting to see how Google has progressed." ”

One weeks later, when Facebook released its financial results, Zuckerberg told analysts: "2012 is a significant year for us." We have now completed this major transition, and the number of users who use Facebook services on mobile devices every day is more than the users who use our services on the desktop. In this speech, he mentioned the word "significant" more than 10 times.

The industry has a different view on the issue of how both Zuckerberg and Paige have more communication skills to inspire confidence. Because the earnings call was "meticulously read", it was difficult for the executives who spoke at such meetings to "give a real, fascinating impression", said Kelly Decker, executive vice president of San Francisco company Decker Communications. The company's main business is to teach communication skills to top executives at the company.

"When you can't see facial expressions, the subtle changes in intonation are critical both on the conscious and the unconscious level," he said. "she added. "Analysts, investors, shareholders and consumers will be judged by subtle clues about their confidence in the performance figures." ”

Mr. Page, aged 39, has been engaged in high-profile leadership positions for a long time, as a result, his communication skills are naturally better commented on by analysts and executives surveyed by the financial information website MarketWatch, while the 28-Year-old Zuckerberg has been the focus of attention for a relatively short time, But his communication skills are seen by the industry as having improved. "If we have to come to a point of view, it is that Mr Page's comments give us a little more confidence in our leadership, but Zuckerberg will provide more details about the actual plan," he said. "Piper Jaffray, an investment company, said Gine Monster, an analyst with Gene Munster, to MarketWatch.

Ben Decker, chief executive of Decker Communications, also gave page a higher rating. "Zuckerberg is more energetic, which is a very positive factor, but the ' read it ' tone has reduced the credibility of his speech. He said to MarketWatch. "Paige doesn't have that kind of energy, most likely because he has a voice problem, but it sounds more sincere," he said. ”

Page has been confronted with the problem of losing his voice, a problem that still persists on a recent conference call. Jaffray analyst Grass Clinton (Douglas Clinton) said Paige's voice "is not a problem in terms of the message he wants to convey, but you want to know what he has been fighting for a long time." ”

Despite his hoarse voice, page is clearly a more persuasive chief executive, Kelly Decker said. "Page has made great use of the examples of Google's products and technologies that we cannot ' see ', providing a path that can be relied upon to give investors tremendous confidence. "she said.

Kelly Decker also recalled Page's part of the conference call, which, for example, explained the benefits of Google's voice search as a driver of a less fuel-efficient car. "You're driving a non-electric car, and unfortunately the gas is running out." Page said in a conference call. "All you have to do is pick up the phone and ask Google for directions to the nearest gas station, and then you can go straight to the gas station." This is a good example of how we can deal with the problems that you will encounter in your life. ”

Decker added that by using phrases such as "things that are important in life (or in life, in learning, in Love)", page can "get in touch with people". In addition, the rhythm of his speech is "very effective and will pause while stressing the point of ' dealing with the problems in our lives '-Decker thinks that this style of speech makes Page's voice" insightful and thoughtful. "

On the other hand, Decker thinks Zuckerberg's speech "falls into the trap of abstract words such as speed, stability and user experience," rather than providing concrete examples that allow people to see what the speed of improvement means. The rhythm of his speech was so high that even the points he wanted to express could not be fully understood by the audience. But Decker also points out that Zuckerberg's ability to convey significant energy through his voice is a significant improvement over the monotonous way in which it was disturbed. ”

Mr. Zuckerberg has made great strides in his communication skills over the past 18 months, according to Tim Bagalin (Tim Bajarin), a consulting firm based in California State Campbell, Creative Strategies. Michael Pachter, an investment firm Wedbush analyst Michael Pachel, said Mr Zuckerberg's remarks were "surprisingly slick, clear and focused", Bipec high.

"I think it's Zuckerberg on the question of who's doing better, there's no doubt about it." He said to MarketWatch. "Who can inspire more confidence?" was Zuckerberg. From page's point of view, it feels like if a deal would promote the evolution of an electric car that would automatically stop, he would have been prepared to extravagantly. And Zuckerberg's voice sounded like he was building something. ”

Another reason Bajarin Zuckerberg's "bonus points" is that the latter focused on developing Facebook's mobile business, which "resonates well with investors". This is likely because the burgeoning mobile advertising market is expanding rapidly, and many people believe that Google and Facebook will launch the largest "battle" in this area. In fact, "move" was another word that Zuckerberg used repeatedly in the earnings conference call, and he even declared: "Facebook is a mobile company, and there's no need to argue." ”

But according to Crawford Del Prete, an analyst with IDC, a market-research firm, Mr Zuckerberg's comments give the impression of Claufford Dell Plitter. He believes that Zuckerberg "has a strong imagination, but in many ways you have to choose to simply believe in his words, rather than under the guidance of these words (to conceive the future he expects)". He added: "Over time this may not seem so discordant, but it will become more believable-through the way of execution and trial-and-Test." ”

Munster noted that Zuckerberg "described the transition to mobility," and page hinted at a transition that "seems to imply that the move is more natural for Google and that the company will continue to do better in this regard".

Roger Kay, president of the Endpoint technology company (Endpoint Technologies Associates), believes that the strengths of the two chief executives may also be their weaknesses, and vice versa. He shares the view that page looks more slick than Zuckerberg. "Zuckerberg's eloquence is not so good, but he speaks more frankly. "Roger Kei said. "and Page has got the MBA/CEO type of ' glossary '." Tact is not necessarily a good thing, and direct and straightforward can build trust. ”

"Zuckerberg's way of speaking sounds like himself: a software engineer, and still a child. "He continued. "He would use a pronoun with no antecedent, and sometimes it would appear ambiguous, which would make him look dishonest." But he understands the value of social networking, and I think his trust in his imagination is very sincere. But at the same time, page is "more flashy". He pointed out that while page was inclined to use more lofty and far-reaching wording, "I can't tell whether he really believes in the new era, or whether it's just a big talk and can't be taken seriously." ”