Market size of more than 40 billion online games 10 years

July 29, by the Press and publication Administration, the Ministry of Education, Science and technology, industry and Information Technology department, the Shanghai Municipal Government and other sponsored by the China International Digital Interactive Entertainment Exhibition (ChinaJoy) in the new International Exhibition Center in Pudong Curtain.

According to media reports, the 4-day exhibition, attracted more than 30 countries and regions from around the world 349 companies, more than 600 kinds of game works. At the same time, 162,000 visitors to the exhibition, including exhibitors, actors and staff, a total of 197,000 participants, have reached a record high.

"Over the past decade, the exhibition has promoted China's online gaming industry from scratch, from small to large, from weak to strong." "For this ChinaJoy show," Over the past decade, China's online game publishing industry has grown from a small industry of less than 1 billion yuan to a direct market of more than 40 billion yuan, leading to more than $70 billion in the number of telecom and media-related industries, with billions of millions of industries, "Xinhua said yesterday. ”

However, for the Chinese gaming industry and the game industry, the future is still a long way to go: not only to open up other countries in addition to the Chinese market, but also to work on content and model innovation to avoid homogenization of competition.

"Go out" layout overseas market

The annual ChinaJoy exhibition can always attract a large number of enterprises and consumers attention. During the exhibition, whether it is Lung Yang Road subway station, or Flowers Road subway station, can always see a variety of games to talk to young players and go to know the latest online game of the crowd.

Some games enterprises or organizations also do not miss the opportunity to expand their visibility by ChinaJoy: or in a prominent position in the subway station to put large space ads, or announced in advance the latest news to attract the attention of the vast number of players WCG (World Electronic Competition) The organizing committee issued a statement earlier, said, " The WCG2012 China Finals will be held in Shanghai on October 26, followed by the world Finals in Kunshan near Shanghai. ”

However, compared with previous years, this year's exhibition shows some new features. "It's been a few years, but this year, my biggest feeling is the power of Chinese gaming companies," he said. "One industry insider in the game industry said in an interview with the International financial News reporter," a few conspicuous large booths, almost all of China's online gaming companies shadow. ”

According to official data, compared with the first ChinaJoy exhibition, 66% of the exhibitors in this exhibition are native "bloodlines", and "original, ethnic and Chinese manufacturing become the most mentioned elements inside and outside the exhibition". In contrast, Shanghai Municipal party committee Vice minister Muneaki also confirmed that "ten years ago, China's online game market or import game, now the national Games from scratch, from weak to strong, has for many years occupy the domestic 60% of the market share." ”

It is noteworthy that another new feature is that, like many manufacturing and resource-type central enterprises, Chinese online gaming companies are speeding up the pace of going out.

Tan, Chairman and CEO of Shanda Games, said recently that it had acquired a German operating company this year and was promoting one of their game offerings across Europe. Shanda Network chairman Chen also said, Shanda games nearly 30 games have been exported to the United States, Russia, South Korea and other global more than 49 countries and regions, and in a number of countries market share first.

Tencent game also unwilling to people. According to media reports, in recent years, in Brazil, Southeast Asia, such as mergers and acquisitions, cooperation, investment in a number of game companies, and actively layout the global interactive entertainment market.

"Such cooperation, not only to ensure that the sale of their own game products, but also with local partners, in the future, the introduction of local products for the game products." "This virtually provides a broader range of cooperation spaces and markets beyond the Chinese market, and expands corporate visibility around the globe," analysts said. ”

According to the Xinhua news Agency, the National Development and Reform Commission, Ministry of Industry and Information technology and other ministries issued by the next generation of internet "Twelve-Five" development and construction of the views clearly pointed out that will stimulate the export of online games as a new goal. Ministry of Culture launched the "Twelve-Five" period of the cultural industry multiplier plan, and strive to launch every year to the world hundreds online games.

Public data show that the first half of this year, China's PC games market real sales revenue of 23.55 billion yuan, domestic original online games accounted for 71.6% of the market share, up nearly 10%, for the seventh consecutive year more than imported products. China's independent research and development of PC games overseas export sales of real income of 1.13 billion yuan.

"Looking to the future" culture industry engine

Chinese enterprises in the pursuit of "going out", some foreign game platform is also expected to pursue the Chinese players, expand in China's market. Singapore integrated Gaming Network said in an interview that this exhibition is to show "Cross-border game charm of a good opportunity." Slightly different from other platforms, it played a free "card".

"We want to continuously improve the integrated gaming network in Singapore and provide free communication and experience platform for game enthusiasts." "This will not only benefit us, but also help to promote the development of the local and Chinese gaming industries," said Lin Ziliang, director of the interactive media, games and publishing division of the Singapore Media Development Authority. ”

In the industry, the main reason for foreign companies to enter the Chinese market is the market prospect of China's gaming industry. "2012 1-June China Game Industry Report", compiled by China Zhing Game working working and International Data Corporation, shows that in the first half of 2012, the actual sales income of China's online game market is 24.84 billion yuan, which grew 3.87 billion yuan, and the growth rate was 18.5%. Meanwhile, China's online game users continue to grow, as of the end of June 2012, China's online games (including computer and mobile games) The overall user size of more than 300 million people.

"China is an important manufacturing base for electronic information industry, with a huge electronic competitive market and potential electronic competitive industry prospects," WCG said. ”

In this regard, there is a point of view, for foreign gaming platforms or enterprises, with the rapid development of China's game industry in recent years, they have to face more fierce competition. In particular, the Chinese gaming industry is really moving closer to the players, providing better quality products, rather than using the primitive accumulation period of the wolf expansion in the development of the game industry.

However, horizontal comparisons although the progress of China's game industry is obvious, the Japanese gaming industry is waiting for the relative decline of innovation, but from the technology, talent, management and even innovation, China's PC game enterprises and network game companies are still far from Sega, music and the United States, EA and other well-known foreign game companies.

"China is a big country of online games, not a powerful country." China's online gaming industry has a certain scale, beginning to have a certain impact on neighboring countries. But in the world, we are still in a weak position, there is no strong influence and competitiveness of enterprise groups, work groups and core technology groups. Sun Shoushan, deputy director of the Press and publication administration, sharply.

To this end, the relevant departments will vigorously promote the "Chinese original Network game Overseas Promotion Program", to encourage the strength of China's online game enterprises to take an export-oriented development path, and actively participate in international market competition. Meanwhile, China's press and publication administration said will take positive measures, at the same time speeding up the revision promulgated the "Network Publishing Service Management Regulations", and on this basis, as soon as possible "network game approval Management rules", improve the efficiency of network game approval, standardize the network game publishing operation order for enterprises to improve their independent innovation ability, Create and publish more masterpiece works to provide institutional protection.