Mastering key elements of mobile application development changing consumer media habits

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By the end of 2012, 60% of households in the United States had at least one Consmer electronic device with application capabilities. Ownership of connected devices provides a solid foundation for rapid growth in application development and application economics at the mainstream level.

Smartphone penetration is highest among the major devices used to access applications. Since 2010, however, new application platforms such as tablets and smart TVs have experienced significant growth. Tablet computers grew by 208% in 2011-2012, and the penetration rate of smart TVs took off in 2011 years, increasing 42%.

Parks Associates estimates that smartphone and tablet apps will reach nearly 700 million yuan in North America by the end of the year.

The availability of connecting applications can affect consumer awareness of the media. For example, Parks Associates research found that consumers increasingly use mobile devices and second-screen applications as substitutes for traditional remote controls, while watching TV to learn about interactive programming guides. 35% of smartphone users and 35% of tablet owners often use these applications to search for product/service information, while watching TV, more than One-third of searches display relevant information or view TV listings.

Development success Factors

As the platform becomes more and more, consumers will have more applications to fight for their time and energy.

The key to these emerging mass markets is every step in the development process. Regardless of the type of development-from gaming companies and radio or cable networks, the amateur development-development strategy is a key factor. The key factors for successful development include cross-platform influence, easy, low-cost, and efficient monetization solutions.