Micro-Workshop: "I am different" social media

With the development of media, a large number of traditional media practitioners in the transformation and vertical field practitioners to join the media to provide germination seeds. But if they want to make their own characteristics, so that users do more simple seems to be a little worse. In order to meet the user's personalized and convenient demand, Shenzhen-Kai Technology Co., Ltd. as a breakthrough point, made a product called micro-square. Creating personalized media blogs and micro-sites is one of the most personalized social media. In the micro-workshop can make their own exquisite micro-site, release promotional articles, and then the micro-site or article a key to share in social networks. At the same time, users in the micro-workshop will be reproduced, share articles, resulting in a light interaction based on content. The hardships and pleasures of the micro-workshop the founder of Dan said: "Before entrepreneurship I did 8 years of software products, from technical positions to sales positions." 13 Pioneering Shenzhen Technology Co., Ltd., the first product is neighbourhood gang, a neighborhood social and IM applications, micro-workshop is our second product. In doing the first product neighborhood help, in order to aggregate the merchant visited 500 community merchants, found that they have a common pain point, that is, we are aware of brand promotion, communication to social network migration status quo, but there is no one can be a simple tool. In addition, some of my classmates, who are senior analysts in the securities industry, do not have a tool that allows them to simply share their analysis reports with their friends. "Based on this predicament, the micro-workshop emerged." The core users of the micro-workshop are mainly business people with marketing appeal and small micro merchant, for these user micro-workshops to create a new model, from the media blog and micro-site integration, and provide a very simple operation of the tool to meet the user's personalized and convenient two demands. In addition, no similar products exist at this point. Micro-site providers in the market are mostly enterprise-oriented project customization and charging mode, which is different from the micro-workshop's user positioning, business model. Mainstream social media is not doing enough personalization, make it hard for users to get me is different "self satisfaction, Dan Humorous said:" Now the social media like Grandpa Mao to the National people to do a green army shoes, but we want to do Grandpa Deng's thing, so that the people of the country to wear a variety of different styles of shoes. "In addition, the business model of the Mini square is subject to charge, but most of the page theme styles are free." So far, there are 2.5% paid subscribers. In response, Dan said that the micro-workshop will be an open platform in the future, allowing developers to customize themes and feature plug-ins for users so that they can share revenue with developers. Referring to the future development prospects of this industry, Dan pointed out that the mode of people's access to information has basically migrated to social networks, information sharing based on social networks, image display has become a mainstream brand interaction, communication mode. and the micro-square thinks the personalized network image will become a just need, and this cost is the lower the better. This market space is very large, because China's small micro-enterprises, merchants have 40 million, marketing and sales postBit of personal nearly 100 million. Currently, the Android version of the micro-workshop, the web version of this year in mid-October has been released, the iOS version is under review. The micro-workshop has accumulated nearly 20,000 seed users since its launch, including more than 500 paid subscribers. For the future business model, according to Dan said: We will focus on the micro-workshop product experience, the theme of the ultimate style to help users create the highest force of social network image. "At present, the micro-workshop has not been the angel period of financing.