Microsoft Bing "invades" Yahoo's Network marketing observation

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Microsoft and Yahoo Inc. announced July 29 to reach a partnership agreement on Internet search and advertising operations. Under the 10-year agreement, Yahoo will use Microsoft's new Bing search engine on its website and authorize its core search technology to Microsoft. In addition, Yahoo will be responsible for two companies search ads, in the first 5 years of cooperation, Yahoo site Search advertising revenue of 88% of Yahoo. But cooperation is limited to internet search and advertising, and the two sides continue to compete in e-mail, instant messaging and online display advertising.

Bing is Microsoft's most recently repackaged and grandly launched search engine. Before entering the Chinese market, Bing, like Google, has gone through a brief "period of intolerance". Soon after adapting to China's national conditions, Bing has been able to meet with a wide range of Chinese netizens. The author preliminary trial down, feel Bing and Baidu Google still has a certain gap, mainly reflected in: access speed relatively slow, Chinese page snapshot update frequency and Google Baidu has a clear distance, news/Pictures/Video Search content too little ... There is still quite a lot of work to be done on Bing's localization in China.

Microsoft's collaboration with Yahoo, the core is Microsoft let Yahoo to promote Bing, Yahoo sold market share and technology profit. It can be foreseen that once Microsoft's partnership with Yahoo is truly reached, it means a change in the pattern of the search engine market. After this cooperation, Yahoo search engine will withdraw from the stage of history. The face of Yahoo, I believe that many friends with the author, with a strange mood. Yahoo, as if the 1840 was forced to port the modern China, relying on the continuous cession of land, the sale of sovereignty in exchange for petty and temporary peace. The future of the giant Yahoo is not as if Yahoo shareholders are concerned about the issue, they are more concerned about how to maximize the interests of Yahoo's resources to cash out.

Looking back at Microsoft, more than 10 years after the birth of Google today, the strength of the full force search engine, and Google this junior to do a good, as if a little too late to know. However, the author seems, now exerting force is not too late, Google is not invincible myth. The search engine market really wants to let Gu ge Hoodwink, certainly not what good.

Why are internet giants so attached to the search engine market? I think, in addition to the search engine market has a very considerable marketing value, more importantly, who mastered the search engine market, who is the leader of the Internet society, has a pivotal right to speak. Companies and people alike, the existence of the value is not only how much wealth, but more can produce how much influence, can lead the progress of human civilization.

Look at the Chinese market again. The impact of Microsoft's Bing search engine and Yahoo's strategic partnership on direct customers and users is not yet visible. But for the front-line search engine marketing service provider, is producing the subtle psychological influence. Believe that after a long time, the search engine marketing channel pattern, will also be due to Microsoft's strong adherence to the product to take place directly, positive changes. Such a change for the channel business, the overall benefits outweigh the disadvantages. First-line marketing needs a different sound and a wealth of products, the need for competitive manufacturers to join in, the market driven up. A long time a single big or even monopoly situation, for service providers and end customers, there are great hidden dangers. (Author: Kai, provenance: A more than Network marketing channel www.ebdoor.com, reprint please retain the signature and provenance)