Millions of friends in Lijiang, Amoy discount Annual Discounts

Lijiang City and Taobao officially signed "Million Amoy Group Lijiang" cooperation project Lijiang Luguhu Coastal residents still maintain the ancient folk Hung Xinghua photography

NET, how to better net, has been the heart of the Yunnan network business. Yesterday, in the ancient city of Lijiang, Yunnan, there is a tourism industry, the electric business stunning strategic cooperation.

Taobao and Lijiang Municipal People's Government signed a strategic cooperation agreement, and will form a strategic partnership, the two sides combine Lijiang tourism (002033, stock bar) resource features and Taobao E-commerce platform for the advantages of Lijiang tourism publicity and marketing for long-term cooperation, as the first two-depth cooperation projects, " The Million Amoy group Lijiang "will also be on 29th (next Tuesday) in Taobao Travel and the platform of the official online, group buying activities lasted two weeks. It is reported that this is the first time Taobao and Yunnan's large-scale strategic cooperation projects.

Amoy friends focus on Lijiang or attract millions of tourists

According to relevant people, as the first in-depth cooperation between the two projects, May 29, "million Amoy group of Lijiang" will be in Taobao Travel and a platform for the official online, now learned that the group buying activities will last two weeks. In addition, from the beginning of June to the end of this year, Taobao Travel will also continue to launch the Lijiang for the partial features and preferential lines. The entire event will continue until the end of the year. During the event, will attract the attention of 500 million members of the Taobao, it is expected that by the end of this year, more than 1 million people to participate in Amoy friends. press conference, on both sides of the cooperation has been given a high degree of affirmation. "This cooperation, through E-commerce to Lijiang" net ", with more than 500 million of Taobao's huge consumer groups, Lijiang will bring a large number of tourists. "Lijiang Municipal party committee, propaganda minister Hua said."

Cooperation between enterprises and enterprises to promote e-business integration

Lijiang is a popular tourist city, what is the reason for both sides to rub sparks.

According to Taobao travel owner of the "2011~2012 Taobao travel Lijiang consumption report" shows that Taobao travel on the Lijiang Hotel Inn number showed an increasing trend, from 2011 's second jumped to 2012 first, reached 1100. 2011 Taobao trip to Lijiang Inn Reservation volume of the country second, break through 100,000 nights. Lijiang's search hot words, ranked in the top three are: Yulongxue Shan, Impression Lijiang and Lijiang Inn.

According to the survey, Taobao travel platform, Lijiang accommodation from five-star hotels to the ordinary inn, there is enough quantity to allow consumers to choose. Up to now, visitors can book more than 1100 hotels in Lijiang via Taobao. One of the main inn, the number of more than 840, the Inn in Lijiang mainly 100~600 yuan, there are a small number of 600 yuan in the upscale inn. There are more than 200 hotels, including Banyan Tree, Crowne Plaza Hotel and other five-star luxury hotels. Of course, the price of Lijiang is greatly affected by the tourism light season, like 51 and 11 Golden Week, the room of Lijiang every place is full, the house price will be several times higher than usual. Can be said by Taobao, Lijiang Hotel Inn in recent years of concern and sales have developed rapidly. "Has a large number of mature online shopping users, which became the basis for cooperation, and the goal of cooperation is clearly the prospect of a wide range of on-line tourism market, which will be on the line of" Amoy group Lijiang "Super large group purchase items can be seen. "The industry believes that this cooperation will become the cooperation between enterprises and enterprises, e-commerce and traditional tourism integration of a demonstration and benchmarking."

"Buy Lijiang" Amoy Friends Annual Discounts

The first cooperation of the group Lijiang activities will have what benefits can Amoy it?

It is reported that on 29th 10 o'clock in the morning, "Amoy group Lijiang" will be officially launched "Taobao travel Lijiang Card" to only 9 yuan to buy the price, the entire group purchase activity lasted two weeks. As long as consumers buy this card, can be signed on Taobao Travel Inn, travel agencies, bars enjoy the lowest discount consumption, 2012 year effective. In addition, from the beginning of June to the end of this year, Taobao Travel will also continue to launch the Lijiang for the partial features and preferential lines.

"Let Amoy friends to the city of Lijiang" Regiment? "The bold idea is to let the head of Taobao travel quickly get excited:" Signing Inn 50 percent, of which 50 percent of the total will provide 10000, bar 60 percent, etc. to cater to the consumer's C2B mode, before hundreds of thousands of Amoy friends to participate in the election of 5 travel routes officially announced, and to buy. These will cover all aspects of Lijiang tourism, catering, tourism, leisure and so on. "According to the introduction, the activity in the tourism line DIY stage has been more than 100,000 Amoy friends of the active vote, the final 5 tourist routes will also be formally opened, including" Tiger Leaping Gorge, Snow Mountain 4th Trip "," Rain collapse, the Nile Agriculture Canyon 6th "," Shangri-La Luguhu 4th "," Luguhu-style 2nd Tour "," Yulongxue Shan Baisha Town 1st Tour "and so on.

C2B Anti-group buying mode "Flower Open" Lijiang

From group buy cars, buy the World Expo UK Pavilion Seeds, and then to buy Lijiang, consumer demand-oriented reverse marketing model can be more and more respected. This is what the industry calls the C2B, that is, consumers to enterprises, refers to consumers gathered together for collective bargaining, the price of the dominant power from the manufacturer to their own, with the manufacturers to bargain.

Some people in the industry believe that the future of the business model is the consumer-centric mass customization model, innovation and innovative new business model, as the "Amoy Lijiang" activities. There is public opinion that Taobao and Lijiang City strategic cooperation is an innovation.

First, it is the first cooperation between China's leading E-commerce company and China's famous tourist city, creating a precedent.

Secondly, as the concrete product of deep cooperation between the two sides, "Amoy group Lijiang" activities came into being, it is expected that the whole year will bring more than million people in Lijiang city traffic.

Finally, the original DIY personalized custom line and C2B reverse group buying mode, is also the first online tourism industry.

This cooperation, or will be in China and even the global tourism market has a huge push to change the future of the online tourism industry pattern. Eric Kingston, the analyst, said: "Lijiang city government and Taobao strategic cooperation, to" Lijiang card "as the starting point, through group buying, online shopping means, for the vast number of users Taobao to provide travel to Lijiang convenient and affordable, the local economy, especially the development of tourism economy is a new stimulus, It is also the deep innovation of Chinese tourism electric line under the combination (O2O). ”

This cooperation with the electric business platform can become a new exploration of Yunnan marketing tourism resources. In addition to Lijiang, can we see in the near future, there will be Dali, Shangri-La, Tengchong and other Yunnan popular tourism to become the focus of the national users?

(Zhang)