"Mobile social" has become a trend

Summary: According to the latest figures published by the People's Daily and the Institute of Human Studies, more than 400 million Chinese are using social networks, close to 1/3 of global social network users in 2012. And with the full popularity of mobile internet and intelligent mobile terminals, mobile social collar

More than 400 million people in China are using social networks, close to 1/3 of global social network users in 2012, according to the latest data released by the Institute of Human and People's Daily. With the full popularity of mobile internet and intelligent mobile terminals, the mobile social field has a bright spot. On the one hand, new products and applications related to mobile socializing continue to innovate, and on the other hand, Internet innovators are tapping new business opportunities to find the next exit for mobile social networking.

"Mobile social" has become a trend

Compared with traditional PC-side social networking, mobile social interaction has the characteristics of human-computer interface, real-time scene and so on, which enables users to create and share content anytime and anywhere, so that the network can serve the real life of the individual to the greatest extent.

"In China, mobile society is divided into traditional mobile social applications and new mobile social applications, depending on the user's social relationship and the ability to form new mobile social relationships at mobile terminals," the consultancy report said. Traditional mobile social networking is mainly about acquaintances, and new mobile social networking can be socially and multi-dimensional for strangers based on product positioning and participant goals. The new mobile social application fully combines the characteristics of intelligent terminals, and by adding innovative elements such as lbs, it gradually changes the traditional communication patterns and social trends, and the mobile social applications are developing toward platform and social multidimensional. ”

Social giant Facebook, for example, launched its new feature Friendshake in 2012 and continues to power the mobile internet market, a new feature that helps users find nearby friends or potential friends. In addition, Facebook has released 600 apps for mobile apps, including mobile apps such as photo sharing application path, network radio Stitcherradio, etc. All this suggests that Facebook is once again moving into the mobile arena and creating new services to attract new users.

And the country's leading real-name social networking platform-Renren has also been mobile Internet as its long-term development strategy. Chen, chairman of the company, said shortly ago: "The company's core long-term strategy is to develop a mobile Internet-centric social network, we are full of confidence." Benefiting from our unique advantages in the gaming business, social e-business, communication and entertainment services, the company is steadily advancing and achieving this long-term strategy. ”

Mobile business social networking becomes the next blue ocean

The current Chinese mobile social product is mainly entertainment products, widely welcomed by students and young white-collar, but on the other hand, because the mobile social application is still limited to the traditional SNS category, so, urgent new breakthroughs.

So, next, how to break through, and explore new business opportunities? On the other side of the ocean, LinkedIn, the originator of the Global professional social networking site, recently announced that its global number of registered users has exceeded 200 million, with an average of 2 new users per second. At present, China's mobile business social applications for the most commercially valuable business groups remain blank. To that end, industry insiders predict that mobile business will become the next blue ocean of mobile social networking.

And the biggest carrier of mobile business social application is the mass popularity of smartphones. Smartphones, compared with traditional PCs, have a lot of new features, such as being able to carry them around at any time, taking photos, cameras, sensors and lbs features. Therefore, through mobile phone business card management and network development is a very important business application.

For business people, the business of social networking is first from the exchange of business cards started, business card identification and management is a just need. And with the help of everyone company launched business card management tools-"Jingwei Business Card Pass", users can use mobile phone to take a business card, and then recognized as an electronic business card with carry; In addition to business card management, through the LBS function will also be able to find the surrounding business people, at the same time, business people can send each other in the holiday blessing text, voice, enhance interaction; If the two sides meet for the first time, in the warp and weft card through each other as contact, it can be "very natural" to send messages to communicate, conducive to the development of networking.

Today, the latest release of the "Jingwei Business Card Pass" 3.0 version of the client, but also business card recognition mode, network management, such as a comprehensive upgrade. For example, a stand-alone business card recognition mode is added, which is suitable for quick identification of a small number of business cards. If you use batch mode, users can shoot multiple business cards, and upload the cloud unified recognition. It is worth mentioning that the new version of the cloud in the background of the process optimization, will give priority to identify and return the important information card, and then return the entire business card information, recognition speed than before raised nearly one times.

How to Nuggets mobile business social

Chen, CEO of Renren, has said that mobile Internet is a big direction for the future nuggets of social networking. As early as March 2011, everyone began to cut into the business social field, the introduction of the Jingwei network. Later, with the rapid development of mobile Internet, everyone to avoid the traditional business and social competition, cleverly shifted to the mobile end, the introduction of business card management tools "Jingwei Business Card pass."

Although there are similar business card management tools in the market at present, there is a very simple standard for judging the application of business card management, that is, the accuracy rate of card recognition. It is understood that "Jingwei card Tong" by virtue of the industry's leading OCR and cloud computing technology, the recognition accuracy rate as high as 99.5%.

On the other hand, the life cycle of the previous entertainment app is relatively short, but the tool and social application cycle is longer and can stick to users. "Jingwei Business Card Pass" also has these two features, in the future will provide business people's business and social needs of a package of solutions.

But the light has the good application also not to be possible, also has to "pulse" its future development "money". It is understood that in foreign countries, business social leader LinkedIn has been independent of Facebook's vast territory, the 2011 fiscal year revenue of more than 520 million dollars, the market value of nearly tens of billions of dollars. The current domestic mobile social products are still in the leading entertainment products, business social is still in the blank, with a broad "money."

In this respect, everyone in charge of the company said, "Everyone has occupied a place in the SNS field, the hope that through more high-end business people to expand business networking, the domestic SNS domain of blue ocean." Jingwei future will consider including targeted advertising, recruitment services and advanced membership services such as revenue models, Nuggets mobile business networking. ”