Mobile gaming market Scale explosive growth

Guide: 2013 China Mobile gaming industry sales revenue of 12.2 billion yuan, mobile gaming industry huge market size and rapid growth, attracted a large number of listed companies to enter.
2013 China Mobile gaming industry actual sales revenue of 12.2 billion yuan, mobile gaming industry huge market size and rapid growth, attracting a large number of listed companies to enter. Investment tide data show that 2014 1 to June, a total of 11 a-share listed companies announced or completed the acquisition of 16 hand tour companies, the cumulative transaction amount of 13.582 billion yuan, the average transaction amount of 849 million yuan.

January 2014, the century Huatong, respectively, 850 million yuan and 950 million yuan to acquire 2 hand travel company Seven Cool network and day travel software.

April 2014, a total of 3 companies to buy the company, the United States peak digital, small games and Ming-tong technology, the acquisition amount of up to 1.256 billion yuan.

May 2014, the extension of information to buy fire dissolved information, the remaining 90% equity, complete the information on the dissolution of the 100% equity acquisition, the transaction amount of up to 810 million yuan.

June 24, 2014, the Chinese media acquisition Zhi star Qualcomm, turnover of 2.66 billion yuan, is the first half of 2014 to acquire the largest amount of hand travel company.

Mobile gaming market Scale explosive growth

Mobile game refers to the use of mobile phones or PDA terminals, through wireless network facilities to provide game applications and services, is based on mobile terminal equipment developed game applications.

Data show: 2013 China Mobile gaming market scale will break through the tens of billions of marks, 2013 annual industrial scale of 12.2 billion yuan, the intersection of 2012 years of 6.5 billion yuan market value, this number doubled. According to industry forecasts, 2014 hand Tour market will also have a big rise in space, the overall market size is expected to break through the 20 billion yuan mark.

In the future, with the further improvement of mobile Internet operating environment, game products mobile phone game developers to improve innovation capabilities, industry chain optimization, China's mobile gaming market will steadily develop, the market will steadily improve the size of the mobile gaming market by the end of 2014 will exceed 20 billion yuan.

Future development trend of mobile phone games

Future mobile phone game development trends are: Emphasis on social networking to improve user stickiness, enhance entertainment and leisure, return to the essence of fragmentation time, combined with smartphone functions (photography, GPS, gravity sensors, etc.), micro-credit platform, such as the strong rise of the use of cross-platform, cloud technology, users focus on "game security", including fees, Traffic and so on.

As game giants enter the market, small and medium-sized development companies and creative teams face competitive pressures, while mobile gaming platforms are less likely to take risks; Light Games "to become a big game for online games, small teams of the new opportunity to explore niche markets, for different groups (such as women) and demand (such as child Education, corporate training) to develop different types of hand tour, focus on the development of overseas markets and two or three-line city market.