Mobile Internet Age Payment: Mobile Passbook

One day in 2008, Jack Dorsey, the co-founder of Twitter, received a phone call from Dorsey, a glass artist, who complained to him on the phone that he had just missed a 2000 dollar deal because his store didn't support credit card payments. Jim Mckelvi is 15 years old when the boss of a part-time job, his phone let doxycycline into a meditation: Although the iPhone he used to answer the phone has been almost comparable to a computer, but can not help the former boss to complete a credit card payment.　　He decided to make an attempt. One months later, Square was born.　　Simply put, it is a credit card reader, as long as it plugged into the smartphone audio interface can be realized by card payment. When it comes to investors, much of the West usually takes an investor's credit card as a demo. "If I like this investor will brush him 5 dollars, don't like to brush him 50 dollars." I made 600 dollars on the demo.　　"Today, Square is officially commercial, relying on its 500,000 readers in the United States, the daily turnover has exceeded 4 million dollars." Behind the initial market endorsement of Square, the United States has also seen a large number of follow-up companies. Accounting software company Intuit and Carrier Verizon launched a free version of the mobile payment tool gopayment; Retail Inventory management software company Erply also launched the NFC-enabled mobile payment solution 　　, an Up-and-comer Dwolla 7 months after the launch of the 1 million dollar daily trading volume, while the internet giant Google also launched its own mobile payment solution Google Wallet. All these companies follow up because they are bullish on the mobile payment market. "The so-called mobile payment, can be divided into on-site payment and remote payment of these two categories." Paying on the spot is like turning a user's mobile phone into a bank card, which can be consumed by credit card, while remote payments are made at the mobile end via a connection to the Internet. Of course, remote payments can also be used for onsite payment.　　"The mobile payment company," said Sun Jiangtao, executive director of Money Bag Bao. In China, there are not many third-party payment companies in the field of mobile payment, but there are still a lot of third-party payment companies and entrepreneurial teams who see the opportunities for mobile payments. Quick Money recently launched a similar sqaure mobile payment product "Quick brush", there are many entrepreneurial team in this direction.　　In addition, Alipay also launched a small and medium-sized merchants for the bar code payment, the merchant only need to scan the user in the Payment Treasure Mobile client display in one-dimensional barcode or two-dimensional code can quickly create transactions, users can confirm the payment on the spot. So many companies are optimistic about the reason for mobile payment is simple, in the traditional internet era, online games, E-commerce development can not be separated from the payment, in the mobile internet era the same. The development of smartphones and mobile internet has also made mobile payments possible from dreams. Another important point is that, mobile paid onsite pay has a huge offline market. "At present, the domestic trade and Industry Bureau has registered businesses in the number of about 60 million, most of these businesses will have a collection of demand, and the number of national POS machine is only about 3 million." "Alipay, the director of the Wireless division, told the global entrepreneur."　　This means that there are a large number of businesses can not enjoy the convenience of electronic payment of POS machines, Alipay introduced bar code payment is to see such an opportunity. But to really make the move bigger, these third-party payments companies cannot circumvent the two thresholds of banks and telecoms operators. In particular, for banks and other financial institutions, mobile payment is to some extent the subversion of their existing system.　　So for third-party payment companies, how to balance the interests of all parties is also a big problem.　　Ultra-connect China has more than 150 commercial banks, millions of businesses need to collect money, 1.3 billion of consumers, the three connected together is to pay.　　For banks, they want more customers to use their services; for businesses, they want a more convenient way of collecting money, and for consumers, there is a simpler way to pay--to solve these three problems, only a third party payment company can do it, which is the value of the Third-party payment company. At present, the traditional Third-party payment platform in the process of users to complete the payment, often need to connect with the bank's network of silver platform, which requires banks have a more complete network of silver services, and banks to do a good job is not simple.　　Although many large commercial banks have their own large research and development teams, but more small banks and have research and development capabilities, the development of a network of silver system is also a great burden to them.　　This problem is more prominent in the mobile internet field, many people think that the current mobile payment is facing a big challenge is the terminal and the complexity of the application scenario, including a wide range of mobile operating systems, models complex, software environment diversity, user interaction interface Rich. The complexity of the mobile Internet's technology platform has led to a very large difference in its backstage financial services and the traditional Internet.　　But despite the situation, banks do not want to give up mobile-payments markets, and they need to use external forces. "If we think the electronic payments on the mobile internet are almost indistinguishable from the PC Internet, then we won't come in." If Alipay, tenpay these big companies can easily put its brand, the advantages of users quickly copied to the mobile internet, we do not make sense.　　"Sun Jiangtao said. Before the money bag treasure, Sun Jiangtao has had two pioneering experiences, the most recent is to do is the digital product distribution company-Shenzhou digital technology, mainly in the on-line distribution game point card, the telephone card, the ticket and so on.　　In 2008, he found a noticeable increase in the speed of mobile internet surfing, and the company's business level, the proportion of mobile gaming point card revenue in the entire distribution of the category is getting higher. "I think it's a bit of a precursor," he said. "he said. 2002, 2003, the Internet game began to grow fast, then the development of the Internet began to accelerate, various opportunities appear. He thinks the game matures largely because the games are young people, receptive to new things, and that games are usually paid for in small amounts and more easily accepted. "From this point of view, in the 2008, we saw some opportunities, that is to say, there are some such business opportunities to be on the mobile internet again."　　"As digital technology in the digital product distribution when the establishment of a set of distributors of the system, a good clearing platform, with this set of background core technology, and then do mobile payment platform is almost a logical thing."　　But although Sun Jiangtao has been working with the team since 2008 to develop mobile payment products, it took two years for them to launch their first product, the "Money bag Treasure Expansion card", and the Bank of cooperation at that time only CCB Guangdong branch. Speaking of cooperation with banks, Sun Jiangtao said "This is a long process". In fact, purse-bags began contacting banks when they first made prototypes in early 2009, and the banks showed a strong interest in their products.　　The leading and key personnel of the bank's science and technology leadership and the backbone of the new things to understand the ability to be very strong, a wide range of vision, but the problem is that the banking system is very large, there are many departments need to coordinate communication. "We talk to ICBC to discuss a cooperation, the day we preliminary statistics, involving a large department has five, nearly 30 offices, the need to contact the staff of nearly hundred people." In other words, nearly 100th people will be involved in evaluating the product. "he said.　　It takes a lot of time and effort to pass the scrutiny of such a huge system. It is also not easy to collaborate with a bank and to negotiate with a mobile operator. Sun Jiangtao that the purpose of mobile payments by operators is not to gain much direct benefit from it, but to provide value-added services to users, thereby retaining more users.　　He calculated that if the move paid a year's turnover of more than 1 trillion (which is expected to exceed 1 trillion per cent of the country's third party turnover this year), the actual operator's income, at the current rate of 2 per thousand, is only 2 billion, compared with the operator's total revenue of one year bucket. But operators, in addition to cooperating with third-party payment companies, also have their own mobile payment products, such as China Mobile once launched a mobile wallet.　　Therefore, the carrier's support to the third party mobile payment platform has not been high. When people pay with a credit card or a bank card: Consumers order a 3-dollar cappuccino and hand it to the cashier's own credit card; The cashier enters a "cappuccino" on the terminal at the register, confirms the amount, prints the receipt and loses the amount to the end of the swipe card, Wait for the terminal to spit out the consumer certificate; then the cashier gives the voucher to the consumer, the consumer signs it and passes it back; Finally, the cashier sets the receipt, the credit card voucher, and the note to take the coffee.Together to consumers, and consumers at this time often do not look at a glance will throw away the paper. The process is tedious and tedious, and produces a lot of "waste paper". and mobile payment can not only make this process simpler, but also take full advantage of mobile phone rich interactive features. For example, when swiping a card, consumers can see the store's Twitter account, Facebook page, Yelp account, their menus, hours of business, and even any information they want to put on a receipt on a mobile screen.　　At this time, the payment tool can become a media to release the information, the payment interface actually becomes the consumer and the Merchant's communication interface. What's even more wonderful is that these payments are kept in the background, and these difficult business data can now be used for data analysis, such as how many cups of mocha coffee a day, how many cups of cappuccino, and when and which kind of coffee is more popular in a day, How the different weather conditions will have a specific impact on sales and so on.　　These data can be used as a reference for business improvement. In fact, in a way, mobile payment is also a process of digitizing all payments, thus allowing more people to enjoy digital convenience. And that, too, is the value of mobile payments. Share to: