Mobile Internet, next 5 billion of the future

35-Year-old Lucy in an international well-known accounting firm audit work, every busy season, even sleep has become a luxury thing, not to mention shopping. Sometimes need to buy some necessary clothes, in the meal or the free time on the subway, Lucy will turn to the traditional large electric platform, but a wide range of goods to taste so that she can not find a two hours to meet their needs of "baby", which makes Lucy very distressed. Later, I heard from a colleague that a mobile shopping app called Cytopathic was very handy. Lucy holding a try attitude, download the cytopathic, the first open, interface display can use Facebook, Google similar account direct login, can also be registered with the mail; After entering the interface, only 5-6 of the simple interface of products with the traditional large electric platform interface style is completely different, This made Lucy's eyes bright. After a period of time, Lucy found that cytopathic often recommend to their own "taste" of the goods, and occasionally recommend some unusual merchandise, let Lucy quite pleasantly surprised. The appearance of Cytopathic let Lucy in the subway, lunch or waiting for customers in the gap can be purchased to the "Baby", no longer need to be in the complex of large electric business platform waste a lot of time without fruit.

The so-called "mobile phone in hand, the world do have" is clearly not enough. 3G, 4G Development, the popularization of intelligent terminals, so that more people become a loyal mobile internet fans. The global population was 7.1 billion in 2013, but there are still 4.4 billion of non-internet users, according to the Census association. Over the next decade, the global population will grow by 900 million, and potential internet users will grow at a pace of more than 5 billion, while mobile terminals become the main equipment for the 5 billion population, not the traditional PCs.

Mobile internet will be the next 5 billion of the future.

Wearable devices: Moving data online

In the future, such wearable devices as Google Glass, Nike, iwatch, Jawbone up will be part of people's lives, and even physically,. These wearable devices follow us anytime, anywhere, collecting everything we hear every day, recording every single piece of data that changes in our bodies. And the advent of the mobile Internet has made the data available online. The data can be concatenated in tandem, and the data in tandem is no longer an isolated small data, but a connected, system-wide data. By analyzing these large data and carrying out value mining, we can make reliable judgments and make relevant predictions.

Jian, Alibaba's chief architect, also believes that today's data is not big, and what's really interesting is that the data is getting online. The development of mobile Internet makes wearable devices no longer just a hardware device, but a source of collecting and collecting data, which provides the most reliable data source for the value mining of large data.

At present, wearable equipment can be broadly classified into three categories: the integrated category wearable equipment represented by Google Glass, the health medical wearable equipment represented by Jawbone Up, and the sports wearable equipment represented by Fitbit.

Intelligent Terminals: The Restless night before the explosion

There is no doubt that the mobile Internet market is on the eve of an intelligent hardware explosion: from mobile phones and tablets to all kinds of mobile terminals, intelligent mobile devices are redefining people's lifestyles.

At present, all kinds of terminal manufacturers are scrambling for mobile internet access, become restless. Smart phones, Apple and Samsung play a great joy; in the field of smart cars, auto manufacturers are trying to use the Internet thinking to realize their own transformation; in the field of artificial intelligence, intelligent Bionic robot has appeared in the major laboratories, and will come into people's daily life ...

According to the Pew Research Report, 74% of teenagers access the internet via mobile phones, and more and more people "surf the internet mainly through their mobile phones", while 55% of teens only surf the internet on their mobile phones. Thanks to the convenience and low cost of smartphones, many people jump over the PC and get access to the Internet directly via smartphones, and enjoy it. Besides smartphones, it is also worth mentioning about smart cars. Intelligent car is a set of environmental awareness, planning decision-making, multi-level auxiliary driving functions in one large terminal. In addition, intelligent robot, intelligent robot assembled mobile internet and artificial Intelligence dual attribute, will be the mobile internet era of important players.

Mobile business: Making Shopping a leisure

The mobile shopping actually satisfies is not only the consumption psychology, is also one kind of leisure and the entertainment demand. In the increasingly fragmented time, using mobile phones or pad to browse merchandise pictures has become similar to the brush Bo or friends circle the same casual behavior. That's why cytopathic the corporate slogan "Make Mobile Shopping effective & fun (making mobile shopping more efficient and fun)".

Mobile payments are directly related to mobile electric operators. NFC close payment, two-dimensional code scanning payment, card reader payment and other mobile payment methods have greatly promoted the development of mobile power. Imagine, in the future mobile internet era, when shopping becomes a leisure way, mobile shopping will be a big gold mine. Now the gold mine is waiting to be dug up, and a mobile-business platform like Cytopathic is one of those miners.

Mobile Social: Seamless connection from "space-time"

In the future mobile internet era, socializing will no longer be limited to time and space, and social development will be in two ways: open society and private social interaction.

The free communication in the era of mobile internet makes people have a wider communication platform. Every person with a smart terminal can "shake" the information of a stranger around him and make a request for a friend, making it an extension of social networking that has been confined to acquaintances and geographies to everyone and the world, an open society that connects the world through people into a huge social network. And it is a time of change and mobile network, which provides more favorable conditions for brand communication and Word-of-mouth marketing.

Because of the lack of trust in open society, everyone pulls out of a relatively private group of people from this big social relationship, which has a higher level of trust and closer ties. If you can capture the niche market, looking for entrepreneurial opportunities is also good, such as a good path has been done, it is dedicated to the hope that there is a "private space" for people to provide a dedicated social platform.

The next 5 billion in the future, in addition to some of these areas, including hand tour, LBS, Smart software, mobile finance and other fields. The future of the Internet will be mobile, when the Internet meets mobile, both enterprises and individuals must abandon the concept of space to think about problems, using mobile internet thinking to solve problems.

Currently, the mobile Cytopathic has won more than 25 million users, with an average daily active user between 600,000 and 800,000, of which 60% are distributed in the United States, Canada and other European countries. Some might think that Cytopathic's big data technology and shopping philosophy contributed to its success, but we also have to admit that the tide of mobile internet and the trend of the mobile electric business have achieved cytopathic.

(Responsible editor: Lvguang)