Mouchangqing: Talking about the popularization means of 酷6网

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I wrote "Talk about the Youku of my familiar video sharing website" and continue to write this series today. I was in the former company and 酷6网 have very close cooperation, and cooperation is very happy, private and cool 6 friends are also better. Many are particularly good friends, such as "Wood Ants" "Heart" "Sawada" and so on. So I am also very familiar with 酷6网, so introduce the 2nd video site, first say cool 6.

酷6网 gave me the most profound impression of two points: 1 is to promote cooperation to do a particularly good (do not spend money, less money, like to get a lot of traffic). 2 sales capacity is particularly strong (there is no shortage of advertising). I think this is cool 6 can rely on a small amount of money to go to the foundation of the present guarantee.

One: the promotion of 酷6网

Because they are doing promotion, so the video site is the most concerned about this, so first of all, I am familiar with. Cool 6 CEO has always said that the early start of the 200W capital, this money is not enough to buy the server, how to do without money in the case of promotion. Because of environmental persecution, let 酷6网 in the promotion also spent more thoughts, and other video site out of the different promotion routes.

Original Alliance

Cool 6 does not look like any other video site in the early days to find a large number of Agent alliance advertising. But to create their own set of promotional models, users through their own uploaded video ads show the number of times and cool 61 to enjoy the ads split. At that time I went to Baidu paste site search "Ku6" this keyword, obviously more than other video site links. Because of the temptation of money, there are a large number of netizens spontaneously to promote their own uploaded cool 6 video. Many netizens through cool 6 release original video, share to the high cost of advertising to the monthly income of tens of thousands of dollars, higher than the income of work. Like Cool 6 was the slogan of the time, rich people to earn together.

Web site Merge

Case 1: Cool 6 is very smart, at the beginning of the site when the popularity of the "Wood Ant Forum" merged. At that time the input mumayi.net directly is jump to the cool 6 first page, the wood Ant and the cool 6 domain name also binds together. Attentive friends may find that for a long time mumayi.net and Ku6.com's Alexa rankings are the same. And then through the wood ants Forum put a lot of cool 6 video ads, so that the cool 6 of the first batch of traffic, but also to make the site ranking more good-looking.

Case 2: After a year of 酷6网 development, the combined drama was staged again. A U9 network that specializes in online gaming information is merged. The form of cooperation is similar to that of wood ants. At that time also has a domain name to jump directly to 酷6网, in U9 Online has a lot of cool 6 ads. U9 domain name also and cool 6 have binding, careful friends will also find that at that time U9 Alexa ranking is the same as 酷6网. But now it seems to have ceased to cooperate.

Traffic cooperation

In the absence of funds, cool 6 is what kind of promotional methods are trying. Flow-swap cooperation is one of them, I was in charge of video search in the former company, Cool 6 is the largest partner here. At that time, video search traffic, a large part of my guidance to the 酷6网, of course, 酷6网 to our traffic also a lot. At that time PPS and 酷6网 also have a lot of traffic interchange cooperation, I was found that cool 6 and PPS cooperation, I took the initiative to PPS to do the cooperation, and then PPS has been my side of the most stable one of the largest partners.

Forum Promotion

Large commercial websites rarely use the means of forum promotion. But in the case of lack of funds, as long as the means to bring the target users will try, which I admire the cool 6 point. As far as I was aware, Cool 6 had a small team doing this and could get several watts of IP from the forum every day.

Channel cooperation: The most impressive is cool 6 and netease cooperation, early time cool 6 has in the NetEase content page on the bottom right side has a advertising position. Later with NetEase had a greater cooperation. Directly in the NetEase column navigation hung a cool 6 link, in NetEase home also opened a region recommended cool 6 video. At that time, I still feel strange, has always felt netease and my net relationship should be better, why and cool 6 reached the website. Thus also see 酷6网 business cooperation ability.

Product cooperation: Cool 6 and Baidu paste the cooperation, it should be well know. Until now, Baidu Post bar on the right side still hangs "go cool 6 See xxx (paste name) video" text chain. Cool 6 Friends also complained to me, because and post bar cooperation, registered users straight up, the number of new uploaded video per day increased by one times. Let cool 6 editors do overtime.

Friendship Sponsorship: In the early days, Sina content page on the lower right side has been hanging cool 6 content ads. At that time I got the information, is because Chen and shanyou relationship, friendship sponsored advertising. Although this is cool 6 inside the people told me, but I have always regarded this as a legend, Sina's advertising position, every day can give cool 6 to take 10W of high-quality IP, it is true by the relationship, you can get such a large amount of traffic feast.

Charisma: Since the industry knows cool 6 is from the hands of Shanyou, the media's focus on Cool 6 has not stopped. Shanyou teacher is a lot of internet people worthy of respect and learning predecessors. In order to 酷6网 development, shanyou teacher in the industry is also more active than before. In some Internet-related meetings, often can hear such a voice: "Good good, friends, I am a good friend shanyou" This is the 酷6网 CEO shanyou in many meetings of the opening remarks. Because Shanyou's personal charm, let 酷6网 by the industry media more attention, to 酷6网 brand has very big promotion about. So I think Shanyou's personal charm is also one of the 酷6网 means of promotion.

37211.html "> Olympic Marketing: Cool 6 The most willing to promote, it may be during this year's Olympic Games." In order to further improve the visibility of 酷6网 and the status of the video industry, spent a high price from the CCTV to buy the rights to broadcast the Olympic Games. In order to let more users know that during the Olympic Games in cool 6 to watch the Olympic Games. Cool 6 in Baidu launched a large number of Olympic Games in the keywords (SEM), during the Olympic Games often use Baidu search games related words friends should be found, cool 6 in Baidu do bidding rankings. By the Olympic wind, 酷6网 in the Olympic Games during the fire, but also stabilized in the podcast site in the top 3 status.

Second: 酷6网 Sales

酷6网 initially has a very good sales team, then the sales director of the legend is from Sohu followed old Lee to cool obtained, the ability of a very strong beauty. Because has the ready-made sales team and in Sohu time accumulated some good customer relations. 酷6网 from the beginning there is no lack of advertising. One of the most legendary is that 酷6网 station has not been officially launched, Yili Group for Cool 6 cast 1000W advertising fees. The concrete is true false, let everybody to judge.

Sales performance, has been 酷6网 often to the media to mention an indicator, is 酷6网 always feel the most proud of things. As early as 07, 酷6网 announced that it was the first video-sharing website to make a profit. But sales, after all, is a very private thing, we as outsiders hard to see true or false.

酷6网 let me impress the more profound sales model is that they and a lot of enterprise cooperation award original video activities. is to launch cool 6 users, create some creative advertising video, so as to promote the products of these companies. At that time I see cool 6 have done a lot of such activities, not only to participate in the activities of the 酷6网 friends have been rewarded increased user stickiness, but also let cool 6 from getting a lot of advertising costs it.

Now online very popular "soft video", most of the display form is, through some high-quality original funny video, inserted in the middle of the enterprise ads and good and video content, and then crazy spread on the network. Not long ago I watched the internet Reds stupid Dad's a video "called Beast Teach You Flying" inside the perfect inserted Qihoo 360 ads, let me very admire, think is a very good promotional means. 酷6网 now seems to be involved in this business, but also a very good channel to make money. Sales I have always been a layman, for this piece I will not say more.

Rely on cool 6 powerful promotion means and sales ability, 酷6网 can rely on 200W of the initial capital to come to the present. Should be certified 酷6网 CEO said, no money can also do video site. Now 酷6网 than before there are more substantial funds, there are more talents to join, in the product, content, technology than before have a very big improvement and improvement, plus the promotion and sales have been the advantages, I believe that 酷6网 will be better day than day.

Mouchangqing (mcq0544) Stay

2008-12-7 21:33

This article first address mouchangqing Network promotion blog: http://www.muchangqing.com (reprint please keep)