Mushroom Street: Social power differs from Pinterest

Source: Internet
Author: User
Keywords Mushroom Street different social networking social networking sites electric dealers

Today's society, all kinds of web sites abound, how can http://www.aliyun.com/zixun/aggregation/7814.html "> stand out as the darling of all, the biggest weapon is to grasp its own personalization and localization, Mushroom Street is the industry leader in this area. A lot of people think Mushroom Street is Pinterest social networking site, in fact, Mushroom Street and Pinterest social networking site is fundamentally different, mushroom street belongs to community electric business share site. The biggest problem with Pinterest social networking sites and community electronics sharing sites is not figuring out what their growth genes are.

From self-interest to altruism, from Pinterest to social electrical quotient

Pinterest is a photo-visual social networking site. 2011 rapid and rapid growth in the United States to become the world's High-profile Web site model, to provide users with online collection and sharing Pinterest visual art services. and Mushroom Street from the beginning of the definition of clear, it is neither a business, nor Consumer-to-consumer, but "community-oriented e-commerce", integrating the social characteristics of SNS, the formation of C2B mode of operation, so that women shopping at the same time to complete the sharing and friends. In other words, the essence of the Mushroom Street operation mode is to share and realize the value of shopping, the user based on personal interests and interests to choose the likes of goods, in the form of pictures to show them, Mushroom Street provides a more centralized and high-quality platform. Mushroom Street "Free Regiment" product on-line is the best argued.

Pinterest focus on life-class visual art photo display sharing

Mushroom Street is different from Pinterest. The focus is that it is a platform for users to share and interact with each other and to reach the baby page

Electricity quotient is the important growth gene of Mushroom Street

Mushroom Street recently participated in the "2012 Seventh annual Iris Summit" sponsored by Eric and the "2011 Internet Growth Power Product Service Award", the award is not only the industry to Mushroom Street over the past year of affirmation, but also fully explain the creation of Mushroom street autonomy and the development potential of the big. During the meeting, Chen, CEO of Mushroom Street, responded to the confusion of the concept of Pinterest and female community electric distributors.

Chen said: "Pinterest is a cohesive web site, its users will find a good picture from the entire Web" Pin "to the Pinterest, but the same picture, the interaction between members is very small. Pinterest is just a waterfall browsing mode, pure display picture. And Mushroom Street is out of the Web site, the user's traffic guide to the outside station. From the user and positioning, the two are not the same. Pinterest's users are 25 to 35-Year-old young housewives, are gathered on the basis of images, the mushroom Street users are mainly 18 years old-25-year-old female users, based on the consumer experience and aroused interest. So, Mushroom Street is the female community electric dealer share the website, is a kind of electric quotient mode extension, and Pinterest have essential difference. ”

The operation pattern of Mushroom street is derived

Mushroom Street After a long period of precipitation, the product has tended to mature, mushroom Street "free Regiment" product success on the line, let us see its unique market acute angle, it has a clear understanding of the user's deep excavation, with the pace of personalized consumption times faster, we have reason to believe that Mushroom street in the future growth road will certainly bring us more surprises.

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