Mushroom Street to become the second "only product will"? Overcome these three difficulties to say

"It time weekly editor's note" "Her economy," the huge business opportunities for investors to see the potential value of Mushroom street, the external performance is Mushroom Street in the latest round of financing, market capitalisation directly beyond when and Suning reached 1 billion U.S. dollars. Back then with Taobao was blocked, close to Tencent was abandoned the miserable situation, now Mushroom Street can finally proud and proud. But everything is too good, mushroom Street although hope to become only after the second "demon stock", but there are many realistic problems to face. The author of this article is a shark on the South Pluto lists the three major problems that Mushroom street has to face.

June 6, Mushroom Street confirmed the completion of a new round of more than 200 million U.S. dollars in financing, the investor to Mushroom Street valuation of 1 billion U.S. dollars. This round of financing by the investment of Magnolia officinalis, Zhi-Xin Capital and several funds jointly led by, Qiming Venture, IDG Capital, Gao Capital and other funds to vote.

This is a surprising news, because the old Dangdang market value of only 800 million U.S. dollars, the entire market value of Suning is only 850 million U.S. dollars! Mushroom Street Although as a community shopping site is more famous, but with the ban Taobao, now the Mushroom Street role is a female vertical electric dealer. Moreover, the Mushroom street has just been transformed to do the electricity dealer only half a year time.

Obviously, the investment people made a crazy decision, in their eyes, Mushroom street is not Dangdang, not Suningyun business, but the hot only goods will (market value of 10 billion U.S. dollars) and Poly-Mei Excellent products (market value of 4.2 billion U.S. dollars). Mushroom Street, the main one or two-line female users, given a mushroom street similar to the only product will and the magic magic, investment people hope Mushroom Street can become the next demon stock.

However, the fact is rational, Mushroom Street does have a lot of advantages, such as indeed in the shopping guide stage accumulated a large number of loyal female users, in the operation within six months of good revenue situation (monthly water 300 million yuan), especially in the mobile end of the outstanding performance (more than 60% of the single monthly turnover from mobile However, Mushroom Street to really become the next only product will need to overcome more difficulties than these.

1. From Ali, Jingdong, only goods will, poly beautiful fierce competition, as well as traffic curse how to break?

A shark (micro-public number: Southsharker) has repeatedly said that the vertical electric quotient of a spell, that is the flow spell. After the shuffling of the fittest, the electric trader is forming a few comprehensive electric quotient and the characteristic vertical electric quotient giant of the different subdivision domain. In the field of female clothing, Ali Taobao and Cat in the field of clothing, the strongest strength, Jingdong will be the development of apparel as a strategic category, in addition to Jingdong itself, just acquired the racket net is also a new online, the main force is clothing, and only the goods will and the United States will be her economy as their core business development.

This determines the mushroom Street competition is so strong, in the PC flow is declining, as a small and beautiful electric dealers, mushroom street flow pool stretched. And at the mobile end, for the flow of more intense competition, Beijing-East hand Tencent Monopoly social traffic, Ali through mergers and acquisitions to enrich their mobile traffic. For Mushroom Street, do platform-type electric business is essentially to the merchants to pull the flow, this is the most important job, in the giant's gap between how to get the continuous flow is the key to the future success and challenges.

2. Mushroom Street in the gap between Ali and Tencent can grow up independently?

Mushroom Street once attached to the survival of Taobao, with the ban of Taobao, Mushroom Street did not submit, but determined to do independent electric business, this courage is worth affirming. In the case of Alipay to stop, Mushroom Street has been a period of time to move closer to Tencent, such as micro-letter payment on the in-depth cooperation. But the Mushroom street and Tencent did not go deeper, but Tencent has invested in another shopping-oriented website beautiful said.

Can say, Mushroom street is to survive in Ali and Tencent caught in, also once spread by Ali or Tencent acquisition of news, but eventually Mushroom Street still choose their own way. However, in the current case of bat, Mushroom Street can come out of a road of independence, you small and beautiful small partners are watching.

3. Mushroom Street from the shopping Guide website to the electricity quotient, needs to fill the class to be many.

Mushroom Street In the past is a shopping guide site, is essentially a community, now the transformation of the electricity business. The community and the electricity merchant's practice is very different, the electricity merchant needs in the investment, the transaction system constructs, the rule formulation, the flow operation, the Post-sale management and so on many links specialized operation. In brief, Mushroom Street mode is changing from a lighter mode to a heavy mode, which has a new requirement for the work of Mushroom Street.

From the point of view of the merchant, it is not settled more platform is the best choice, they are most concerned about whether the real money can be made to manage the operation is not easy. In clothing, businesses can choose a number of platforms, although Mushroom Street now boasts tens of thousands of businesses, but whether the continued to make money for businesses, is the key to continue to retain business.

More importantly, pure Taobao mode is not successful, to copy only the product will, not only the female field so simple, but also have a large number of genuine professional buyers, that is, can help consumers pick goods. This has been the advantage of Mushroom street, but with the transformation of Mushroom Street to do the electricity business, also hope not in this piece of waste, after all, this is the most important place to attract users.

In addition, Mushroom Street as a platform for electricity, to really attract users, but also in their own and businesses to play a quality barrier. If not very good control of the quality of goods, merchandise look beautiful again, will slowly lose customers.

A steady business, so that businesses continue to make money, a attract users, let users buy the rest assured that Mushroom Street can really be worth 1 billion of dollars.

"It times weekly Bianhouyu" In addition to the above to consider the problem, mushroom Street since the establishment of the electric business platform there are still some good, the most important thing is to get rid of the upstream of the electricity quotient of the fatal dependence. In addition, the former as a navigation platform can not control the quality of goods, and now the development of electricity quotient, not only can solve the upstream constraints, but also have control over the business, the quality of goods more confident. But although with the above advantages, mushroom Street want to be the next only thing will not be easy, because may even the only product itself can not replicate their success. "Responsible editor/Feng Min"

Author: A shark in the South, senior observer of the Internet, explore the trend of industry development, analyze the gossip anecdotes behind the news, and interpret the Internet of traditional industries! Micro-Signal: Southsharker