Music Vision: The most suitable multi-screen integrator?

Multi-screen in one, two years ago has been a hot topic at CES, but still no mature products to market, the user experience is even more impossible to talk about, the video network after the test water intelligent TV to integrate multiple screens, countless giants did not make things, music depending on the odds of geometry? 9 minutes 19 seconds, 10,000 video S50 Smart TV sold out, refreshing the previous two products S40 and X60 records. The popularity of intelligent television sales even more than the music to see their own expectations, after all, in the smart TV game, the players gather all the way. In these several forces, there are the traditional television manufacturers, represented by Skyworth and Hisense, the Internet vendors represented by le-vision and millet, the hardware vendors represented by Lenovo, and Tcl and Archie, which are based on cross-border cooperation. How can we break through the fierce competition? Who's going to really play the big screen? The answer to the joint CTO bin is: Video sites, or at least the manufacturers of internet genes. Smart TV = new Application Platform One side is the lower probability of television, on the other hand, the company's unlimited enthusiasm for intelligent television, it can be said that in the smart television this road, the people are not a few. The value of PCs in four-piece screens has been mined, mobile-end smartphones and tablets have become their own business model, but the big screen of television and its applications have not been activated, and manufacturers value This is the potential of the huge underlying value. But it's not as easy as it might seem. Google has been in 2010 with chip giant Intel and home appliance manufacturer Sony announced the launch of Google TV, but today Google TV no sound. Coincidentally, Apple's ITV is also in the way of speculation and wait-and-see repeatedly postponed the time to market, according to the Apple plant Foxconn said I am afraid 2013 we can not look at Apple TV. The Giants are looking at the TV, and apparently television is by no means a chicken, but the next intelligent terminal that is expected to be placed in high hopes. And the Giants ' caution also confirms from one side: it is difficult to make smart-TV products that experience superior quality. In this respect, bin very touched: "To truly create the ultimate experience of Internet TV, must make hardware and software, the Internet has a perfect integration, which was very difficult before." For TV makers ' Intelligence ' means higher prices, which are used to increase the profit of the hardware, not the function of the product, and for consumers, high prices to scare a lot of people, is not conducive to the rapid popularization of products, and Internet manufacturers to do hardware needs a lot of determination; As for the internet and television manufacturers to work together, I find it more difficult, two of people in the system is difficult to talk, because the product description and positioning are completely Different. "Starting a few years ago, le Video network began in the large screen terminal layout and input, from the test water set-top box, to become the first television hardware products of the Internet enterprise, bin that video site has its battle in the field of television advantages: first, the video content is the core application of large screen terminals. Secondly, with the content advantage, unlike other manufacturers, the music in the sale of electricityAs well as the introduction of video paid services to the music network TV version, this year's 490 yuan of smart TV applications not only covers TV dramas, movies, anime and other 100,000, set of massive content resources, of which a large number of 1080P, such as video resources to the user has brought a super cost-effective visual experience. There is also an important point, the video site has the Internet technology and product advantages, including for the Internet TV services cloud Platform, which has a huge threshold for traditional enterprises. Unlike hardware vendors, which rely on selling TVs to earn revenue, they want to attract more users with ultra-low prices, by charging users with service and content charges on the front end, and the backend selling more accurate ads to advertisers (based on user viewing content and behavior), a deeper vision is to make TV a new open platform, Integrate more applications in. In order to realize the ultimate goal of music vision, a cloud multi-screen strategy has become the key. For the living room application scene, Bin admits: "Macroscopic said now many cases are each to the mobile phone or pad, and television can bring everyone together, let the living room become home entertainment center." But the premise is to do a good job, so that it has stickiness, such as to do can push a button to send photos, let parents at home can see the child traveling with a mobile phone photos, to achieve high-definition video calls, mobile phone remote video to the big screen and so on, all based on a cloud of multiple screens, really get through the computer, mobile phones, tablets and TV. "Push multi-screen strategy multi-screen strategy can be said in the advent of intelligent television, but today, multi-screen integration still remain in the conceptual level." Who is the integration of multiple screens, multi-screen integration based on what is always inconclusive: is the same hardware manufacturer's products, unified operating system or based on specific applications? For this puzzle that puzzles the multi-screen strategy, Bin gives the answer: you have to rely on a specific line of business to do multiple screens, and the video business just right, the general complex interactive business like Weibo is not suitable for TV this big screen. The real multiple screen is not on the different screen to present the same content, but to each screen to perform their duties. As bin said, it is not difficult to switch content between screens, but it is difficult to go far without the multiple-screen linkage of the application scene. and to achieve a multiple-screen integration of the difficulty is also beyond the imagination, "multi-screen is like hiking, not that you climb on it, but to reach a height there will be a new problem, such as hypoxia, many of the problems encountered Midway is beyond the imagination, this time it is necessary to carry out the force of it," For bin and his team, multiple screens are facing unprecedented challenges. To string multiple screens the first thing to do is the background of the unified cloud Platform, "only the multiple content and user information through, can provide a multi-terminal unified services, such as we can do now based on the same cloud account users can go out and then use the mobile phone to watch the content of the TV did not read, users play records, collection, The play will be synchronized to all terminals. "In addition to the front end to provide users with a moreGood multi-screen experience, another important role of the cloud platform is to collect user behavior and viewing information, after the processing of large data platform, can generate AD delivery system algorithm strategy, which can achieve more accurate delivery, and for users to meet their needs content and advertising push does not affect its viewing experience. The second is the consistent user experience across multiple screens, this is very critical, multi-screen experience consistency is the pursuit of the goal, consistent vision, interaction, function, content experience, reduce the cost of switching between multiple screens, the current Lok-view of the various end products have a strong consistency. In addition, the music view of the products, will be high frequency update and version of the iteration, such as the Super TV Leui system, the weekly will be for user feedback system updates, and constantly optimize the experience. The next step is Bin's desired ideal: a big-screen watch, and a tablet and cell phone can be used to share or discuss content that is related to real-time viewing. "While doing different things on different sizes of screens, let the user have the same good experience," he said. "Whether it's a scenario for the TV Family entertainment center, or for multiple screens seamless integration interaction, imagination space is very large, Bin said:" With our own force also difficult to do, our goal is to create a complete platform + content + Terminal + Application ' of the music of the ecological, give full play to our platform and Super TV terminal advantages, attract more developers to enrich the application, such as body sense games and so on. ”