Nangju Network Liuliang: Pioneering 12 years of the most savage cock silk entrepreneur

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

2009 he infiltrated webmaster meeting want to find Chen talk about cooperation, the result and Zhou chat on the day ...

Dictation | Liuliang Text Finishing | Shen Lingli

In the early 30, 360 long tour CEO Liuliang, was "not You Mo" in the audience that the speech is very natural, for the game industry endorsement, by a famous media known as "Dick exploded" big cock silk. The Ashes level game player, runs into Shenzhen's veterans, stationmaster, makes the Warcraft game community, the first to do, and sees him with Shanda, Tencent, with Zhou's association and the pioneering road.

Running to Shenzhen

I am Shaanxi Xi ' An, born 80. My biggest two hobbies, one is the car, the other is the game. The car is learned in the army, the game has been playing since childhood to now.

I graduated from high school in Xi ' an police school, opposite the school is XI ' an Jiaotong university. In the police school, including after graduation, I night and night in the University of the computer room playing games, playing "sand dunes", "Red Police", "elite Group of Grand Biography", "Swordsman Love" these. My family felt that I would go on like this, and I was taken to the Army after half a year as a policeman. At that time was quite the army as an Internet addiction class.

I studied in the Army for 6 months. It was an oversized diesel engine, a bit like the chariot of Optimus Prime in the movie Transformers. Just learned the car to catch up with the floods in 98, I went to Changsha with the army to flood, but also took a second-class work.

I think I can drive a skills, after 2000 discharged, listen to people say that Shenzhen Montreal is gold, I went straight to Shenzhen. There was no train ticket to Shenzhen, I didn't know until I got to Guangzhou. I rode to the border between Guangzhou and Shenzhen. Where the cordon, in fact, is a metre high solid wall, also tied with barbed wire. I turned over the place far from the whistle. Jump down to find, the boy, is a look not to the end of the wasteland. I ran away with a breath of good health. He ran for at least six or seven kilometers before he saw the farmland. He ran three or four kilometers before he saw the car. I was so alone and ran to Shenzhen.

It took one weeks to remember to call home. Said it is very sad, get through, my parents said, watching TV is busy, you call later, you just hung up the phone.

I am an only child, but my parents belong to that kind of heart very big parent, will not especially child when the baby, anyway, as you develop, as long as not trouble on the line.

In fact, I have been not confused, is good to play computer games. In the game Room a steel to buy four coins, one currency can play one hours. I was on the back of the people will not wait, know I am sure a currency clearance. When I hit a big old bully, I'm not allowed to fight.

The first company I interviewed in Shenzhen was a bank charge. My father a friend introduced me to go, I am particularly happy, the result of people look at my resume said cannot want. I asked why? I can drive. People say but you will still hold the fight, if you take the money to play, the car ran away? Besides, you have a gun in your hand.

And I will drive, learned to wrestle, these two once the same, you can not do the escort. In fact, when the army in the big Army can learn to get on the car only a few people, did not think I finally learned to drive, the results also more pressure body.

Can not drive, I think to find a computer company, maybe even play computer. So I found a job of handing out flyers for computer schools. I was asked to send 800 copies a day, and I could send more than 2000 a day. We were at the Wal-Mart door, people send leaflets is a piece to hand, I was pinching a tube, like a small plane, the brakes to come over and between the handle of the seam in a throw, special. This job only fixed wages, I was one months 900 dollars, feel particularly much, when the soldiers one months only 70 dollars allowance. At that time, Shenzhen consumption is also low, a bowl of lunch box only five yuan.

Later I because two months in a row is the most in the class, and the headmaster said, can you give me a tune hillock? People say that you do cleaning. I am happy, that is 2000, also do not know what to clean, but also call home to say I dry cleaning.

My job is to sweep the classroom. After every class, the next wave of people come in, I will clean the classroom, others in Class I lie in the last row of the classroom sleep, so the cycle of dry two months. One day, the teacher of teaching suddenly do not go, temporarily can't find a new teacher, I rushed to say I can. I didn't quite understand that class, but I was able to recite what the teacher had said before. I recited a paragraph to the headmaster, and he could tell it was the style of the other teacher's lectures, but he agreed to try it. I have been talking for two or two months. At that time my salary rose to 3,000 more than one months.

Entrepreneurship

Stayed in Shenzhen for half a year, it's time to go home for the new year. I remember that it was my first time to fly, but also to buy a lot of gifts home, the head of the horse, XO a variety of foreign wine to buy several bottles.

After returning to Xi ' an, I feel that I have the skill to teach the computer, I opened the computer school. Internet cafes Open after 6 o'clock in the evening, I use the time of day to recruit students while renting computers. Teaching is the computer Foundation, after seven days of class will graduate, a class issued two cards. One is in the local Labor Department to apply for the computer two grade certificate, one is the certification of Microsoft. This certification in the local Microsoft Office can do, a card 30 dollars. The first class recruited about 10 people, and we received two hundred or three hundred dollars a person.

After a calculation, the money to earn basic to the Internet café. A look not, began to run to school to contact. I said give the school teacher free training computer skills. At the same time, teachers do not use the computer room, can be very low costs to do student training, a student 50 yuan. I told each class teacher that each one of the students to give the teacher 5 yuan. That was the first time I really made money, a summer vacation in the two schools altogether earned more than 300,000.

It was 2001 years and more than 300,000 was my first bucket of gold. At that time I noticed that many families want to buy a computer and hesitate, go to bulk buy founder computer back for rent.

I talked to founder about a year order, buy 1000 PCs a year, a computer 3500, first pay a deposit of 100,000 dollars, and then at any time to pay the goods at any time, each month to pay. I am in the newspaper classified information to advertise-600 yuan computer to move home! A lot of people call to rent, deposit 5000, rent 600 month.

At first I thought it was a good deal, but I found it wrong when I rented it to five hundred or six hundred units. The 5000-dollar deposit is to be returned to others, I am actually a computer every month to earn only 600 yuan, and to invest 3500 yuan, press a machine in hand. But in the beginning I always thought that the 2000 price difference I earned. One months later, I am not willing to return the deposit, the computer I do not want. What do we do? At that time want to quit, another thought, this walk, this is not deceptive? Fortunately, half a year later, do the legendary earned money, I took the notebook son, rented my computer to find out, every one back 5,000 yuan, the computer also left them.

It was also found in a local newspaper and looked for me to report. I startled, thought is that the family thought that my deposit retreated late, complained the newspaper. After the contact said is to praise, I said praise to forget.

Before doing the grand legend, probably from 2002 onwards, I also did a long time stationmaster. If people who are not very early in the Chinese Internet industry, may now even "stationmaster" the word is what meaning don't know. Because now almost no personal site of the entrepreneurial space, even before the personal site to bring growth opportunities for the giant war is also rare, of course, there are new entrepreneurial opportunities on the phone, this is something.

When we were doing personal websites, we mainly benefited from the war between giants. Especially the 2003 Taobao and fun that war, so that the national webmaster sent a large sum. At that time, each user in Taobao registered a personal website, Taobao return 10 yuan. At that time there is no anti cheating mechanism, so the webmaster to introduce each other experience, pull a lot of ADSL, Exchange IP registration site, one months up to earn thirty thousand or forty thousand Yuan.

After this, in addition to the SP in the past few years, quite a long time the Giants did not fight, the webmaster are very difficult. Suddenly, the Olympics that year, Baidu and Google War. Google did a torch relay AD, a click of about 0.7 dollars. But that click can't be fake. At that time Google's ability to counter cheating has been very strong, we can only use the real traffic to fight.

I then swam long network has been done for 4 years, then 600,000 of the IP, about 10 million of the PV, that is, a user can browse more than 15 pages, a page over the past, browsing very deep. So, we deliberately let ads next to the "next page" button, the user point "next", accidentally point to the ad. This can generate a lot of income, I remember one months is 550,000 yuan. #p # subtitle #e#

With Grand

In 2004, I started the unofficial version of the legend with several partners. Which is the common name of the legend. There was no law to say that the unofficial version was illegal. As a whole, we should be the first unofficial edition of the legend. At the time, the official operations were less than we had earned.

I was in touch with legend in 2003, watching it so fire, I was playing while thinking about how to bring its service to the end of the open one. Try to put together a set of traditional version, traditional simplified, and then a grand client changed, began to operate.

In the first year, we earned 20 million or 30 million. Later, all kinds of legendary version is also popular, everyone has a legend, at that time did not have this professional, classic legends, red Legends and so on. In fact, are a set of things, only their users in their own servers, everyone in their own server to sell equipment.

It is not exaggerated to say that the domestic first to do the game prop charge is us. 2004, all the official games can be seen on the Internet are based on the point card charges, only we are selling props fees. At that time, the expensive equipment 99,981 sets, one day again the bad also has three hundred thousand or four hundred thousand income.

In the "Legend" when the various versions of the bloom, we will be gorgeous transformation, change to do the "legend" Publishing station. We have a legend and we advertise here. Do all the upper reaches of the house, this is more money than legend.

When I was really asleep, the money came in, and it was all cash, not the numbers on the books, it felt so real. But at the same time warned that they are too young to be too conspicuous. hesitated to buy a car and bought a Mitsubishi Jeep. The car is afraid to spend money, on the inside of a desperate to hit the cash, quietly put the engine, stereo all changed.

Do a fast one-year release station, the government issued a policy not to do, Shanda began to yell at the national, I was the first time to see Tang June.

I remember in Wuhan, Tang June told us that can operate their own, but each month to the server to pay 100,000 Yuan grand. At that time I feel very risky, today is amnesty, tomorrow may fight against you, you have no way. In 2005, I made a withdrawal with my partner. At that time I was really out of the game operation, in the game operation really fire up the eve, I first retired.

and Tencent

I'm going to do the website. Because the website has a dream, think of one day will be listed, mergers and acquisitions or something. But to do a website not only a little money can not earn, but also to hit the money. After a time of smashing, I caught a chance.

I found myself on the QQ when there is a need for grading, I think the need to focus on the solution to everyone. So, 2005 I did a call "QQ also crazy" products, QQ users can go to our server hanging the sun, 10 dollars one months. The product came out, the Tencent QQ online numbers show from 3 million to 6 million. The tragedy is that we have not yet official charges, Tencent found that it immediately modified the QQ upgrade calculation mode. In fact, when we first went to talk to Tencent, the other side also said that this is done well for the country to save electricity, the result turned back to us to destroy.

At that time I was in partnership with a few friends, I am responsible for all kinds of agents in the national agent payment. After the accident, the friends took the money and disappeared, and the agents stopped me for a refund. No way, I took out my own money back about 10 million. As a result, the amount of money earned before 10 of seven or eight is lost.

I do not give up, based on the QQ platform, and immediately do the QQ pet hanging machine, called "Q Pet Nanny." But Tencent soon discovered that, adjusting the mechanism of keeping pets, my project was abolished again. The hands of a large number of more than 200 servers idle, reluctantly, can only be very low prices, all sold.

That is about 2007 years, in my dispirited and discouraged do not want to do the Internet, I was pleasantly surprised to find that the network developed well. When I was built in 2004, I hired a few people to take care of it. It is really unintentional to insert willow, I decided to swim long net to pick up to do well. At that time also set a five-step strategy, to make it from the Warcraft map station into the largest online gaming community. In fact, now it seems that this is a complete detour, we actually mastered the entire Chinese players pyramid top users. But I was very stupid at that time to play life want to put these user-oriented online games, and has been annoyed in the guide not to go in.

The bend didn't turn back until 2013. At the beginning of 2012, Nangju with 360 of its 360 safe-box software to establish a new company "360 Travel long." Before the Spring Festival in 2013, I and 360 of the deputy Delin chat to swim long positioning, she said why to change it? Since competitive users so love to travel long network, rather than to compete for the first three games portal, as China's largest competitive gaming platform. In fact, playing sports does not play MMORPG. We have to do is to serve good users, users here, manufacturers will come to us here. It suddenly dawned on me. It turns out that in the early 2013, after a good strategic adjustment, the entire website UV, PV has made great progress.

Do the site is really a very bitter process, the first few years are only inputs have no output, the middle once there is no money, I put that a modified Jeep sold, but also sold the house. Starting from the end of 2009, the user slowly accumulated, including later with the Thunderbolt, cool 6 and everyone after the cooperation, income from 2 million or 3 million to 20 million or 30 million a year, began to increase significantly. By the year 2012, when the joint venture with 360 had been set up, the revenue had soared, and the company was not just doing its website.

and Zhou 祎

I first contacted Zhou 祎 probably in 2009 Xiamen Webmaster Conference. Zhou and Chen were all guests, sitting in the VIP area. I was going to talk to Chen about working with everyone. Participants were wearing a flower, I in order to mix in, at the door fold a carnation, to the clothes on a plug rushed to the front row, security also did not stop me. The result Chen a boat up to give a speech, I talked with Zhou a few words. It was that day, with Chen's approval and subsequent funding.

2011 years, 360 contact with me to talk about and swim long cooperation, old Weeks said the expectations of the game, said 360 do not have a game gene, hoping to be an outside team in the game out of a road of innovation. He is willing to take one months to open the amount of billions of products to me. At the same time mentioned in the game some of the layout and views, at that time I was very excited to hear, I feel old weeks very sincere, sitting with such a large user base, there must be a very large space to display. The price was not talked about, I immediately expressed the willingness to join, as long as I save a few shares on the line.

In fact, at that time the Grand tour of the acquisition has already talked about the real stage, 180 million cash plus options. But as soon as I listened to the 360 strategy, I went straight to the big goodbye. At that time, Tencent also gave a written investment letter of Intent, I also refused. At that time the heart to work with 360, because I think this may be my internet so many years the biggest opportunity.

But things didn't work out as I expected. After Nangju and 360 cooperation, many things are not the same as I imagined, I have been a person used to do, belong to no rules, arbitrary type, suddenly a variety of shackles let me feel like I was tied to the hands and feet can not display. At the same time originally imagined very good products also need to pick up a little bit, take over when this product only 5 people left. I suddenly very regret, think with who cooperation, than with 360 strong AH.

The heart is not happy, all the time to find old weeks of stubble with him noisy. I remember once, when he was on fire, he shouted out to the company executives, "All of you, come here!" He was so angry that he shouted, "You're giving me a reason!" They advised me to say, "Old week is busy all day and tired, you don't always toss him." Remember that will listen to the most is old Zhou said, if not he was in Yahoo suffered, so have been reflecting he must give entrepreneurial quality of human space, he is not willing to be my this gas. In fact, at that time I did not mean, is the heart imbalance.

So, I sat down with old week to talk again, he said to the client this piece of business to me, I can take the transport products, try new development direction. In fact, at that time, there was no large end of the industry to do a combined transport precedent, especially the mature works of large companies are doing their own, because the profit is too high.

I found the vice president of Giants Network, "Journey 2" producer Guixe. I've known Jamie for four or five years. Moreover, I also gave "Journey 2" out of a lot of planning suggestions. This time I want to do everything to talk to him, please he promised to "Journey 2" to me to do intermodal transport, I decided to bite.

360 Travel long and "Journey 2" cooperation is a large end of the domestic transportation of the precedent. Everyone is not optimistic about this. As a result, the thousand-month running water was soon over 15 million, unexpected to everyone.

In fact, the "Thousand Army" in the day of the service, the number of people reached 50,000, there was a large server crash, this is the most taboo to open the service. But in this way, but also to do this income. "Thousand Army" promotion channel is mainly 360 internal channels, we immediately found that 360 of the resources, in fact, there is still a lot of potential to dig in the game.

With the success of the "Thousand Army", also gradually realized that the value of 360, my mentality gradually adjusted over, not with the old week noisy. Now it seems to feel also quite understand him, from beginning to finish, he is sincere with my cooperation, but the game is the need to open a field of soil expansion.

After 360, also see the old weeks of the company's strict control. There is a software tool for several performance design, did not first with the company declaration, the old week this product directly cut off. "Thousand Army" because the declaration did not follow the flow, unexpectedly also was 360 error many times, so also lost a lot of users. Old week not only for other people's products, the company's products more stringent.

He was also a little bit strong enough to pick out the useful from a jumble of information. There was a discussion with more than 20 product managers, I whispered to the side of the people said an idea, old Zhou heard, "You say that again," I said aloud, old weeks think, will stop, "on the implementation of this plan." He would throw the question to everyone, listen inside, and quickly make judgments and choices. Moreover, it has been proved that the chosen option must be the best one to be finally implemented.

Old week life is also particularly frugal, a 2000-year BMW 730, sat for nearly 10 years, never changed.

"With salt" for the gaming industry

In the game of this line of business for all these years, one point I feel very deep, is the whole society of the game industry stereotypes, as long as the game, like Rat, smack. I recently took part in a recruiting program to help my company recruit and found the misunderstanding and stereotypes to be serious. Although not so direct, but many people's idea is still the old, think game harm, play games will Wanwusangzhi.

I started Kutte angry because I think playing games is a happy thing. I played the game for more than 20 years, did the game for a little decade, and now has not been "destroyed" by the game. In the final analysis, the game is just a kind of entertainment and leisure, why the game so many questions? So just when a guest questions the game on the show, I get very angry and impulsive.

When I calmed down, I was wondering why. I think the game industry is more people say, for the game said less. Since playing games so long, but also from the game to get a lot, I have the responsibility for the industry I love to do something. So I began to go over and over again on various occasions to talk about what the game is, what the industry is doing. I want to start with someone I can touch, gradually change our understanding of the game, the game industry, and reverse those misunderstandings and prejudices.

After the success of the Thousand army, I have determined the confidence of taking the road of intermodal transport, and began to consider how to scale and make a platform. I have two aces on my hands, one is 360 game safe, the other is swim long net. 360 Game safe has a huge user base that can help me get to the user quickly. Nangju Network in the game field has nearly 9 years of accumulation, editing, content, contacts are not missing, but also mastered a large number of high-end players, this is my precious resources. The question for me is how I can play and use these resources to build a winning platform.

This thing is not easy to imagine. We've done a lot of research and experimentation. Foreign steam, Origin, domestic QQ, YY, and even numerous game boxes, are the object of research. Then we need to combine the features and advantages of 360 long travel to find the right path for us.

What I've always wanted to do, one is open, open to users, access to partner resources, and share users across the industry. For example, the game privilege card, we share with the industry users, with all the game information station in cooperation, on the platform can lead their cards. One is innovation, we have been questioning game addiction, I am not convinced, has been hoping to create a similar 2 hours (computer) plus n 2 minutes (mobile) game mode, so that everyone can feel the joy of the game and will not have so strong pressure.

From 2001 to now, entrepreneurship 12 years, of which the game industry 9 years, there are bitter, Lengnuanzizhi. Entrepreneurship is a need to adhere to the matter, I think I will continue to go on.