Negroponte: Gradual improvement VS innovation

71-year-old Negroponte once again become the focus of China's IT Internet community. Recently, the Massachusetts Institute of Technology professor and "wired" magazine columnist came to Beijing to attend the "Beyond Digitalization" - Nicholas Negroponte Dialogue Baidu's first 100 media events show, published a passion Radical keynote speech, and on the "Baidu brain", innovation and change the world and other topics and guests exchange.

"Gradual improvement is the enemy of innovation"

In his speech, New Ideas such as "gradual improvement is the enemy of innovation" and "technological innovation is the main driving force of Internet development" were thrown by Negroponte, which have given participants a baptism of ideas from future scientists. Innovative is the brightest label for Negroponte. In "Digital Survival", published in the 1990s, he forecasted this year's Internet life with creative insight and hence the name " Future scientist. " For a long time, he has been advocating the use of digital technology to promote the transformation of social life and predicted the future direction of the world Internet with a sharp innovation concept.

Negroponte said bluntly: "Gradual improvement is the enemy of creativity. It is a disease!" He pointed out that "there have been many very significant technological advances in the past 50 years, but gradual improvement has become the mainstream in the last four or five years , Although this also gave birth to a lot of good products, good companies, but this progressive improvement hindered the pace of innovation. "In this regard, some experts believe that according to this standard, Baidu Baidu's brain plan should belong to technological innovation category. Indeed, at the event, Negroponte expressed his feelings of madness and admiration for Baidu's brain project, and perhaps the reason is that Baidu's brain is an innovation in Negroponte's "technological innovation is the main driving force for the development of the Internet" Practice of development concept.

Negroponte criticized most of the Internet companies in the country without exception as only gradual improvements. Taking the current smartphone project in China for example, he thinks domestic companies are only doing minor improvements similar to the focus transformation and are not really technological innovations.

Technological innovation changes the world

At this Baidu event, Negroponte pointed out that although innovation can not be smooth, only genuine innovation and creativity can change the world.

Negroponte's concept of technological innovation and Baidu founder Robin Li's point of view can be described as similar to the hero. In Baidu's 4th Technology Open Day, Li pointed out that "technological innovation is a process from quantitative change to qualitative change, with the continuous improvement of parallel computing power and the ever-decreasing cost of technical products such as cloud storage, enabling big data to truly come to the technological transformation "In a sense, the development of the Internet in the past few years in China may have led many to agree that the Internet is changing China, but what happens in the future? I think it is possible A lot of people have not yet come to the point that one thing that can happen in the future is that technology can change the Internet. "

At the event, Negroponte also expressed his opinion on the impact of the dramatic social and lifestyle changes on the automotive industry. In his opinion, the concept of young people has undergone tremendous changes due to the rapid development of digitization and automation. The future of the Internet era, should pay more attention to the development of the Internet of Things, more intelligent.

As the world's largest Chinese search engine owner, Baidu car networking system should be the best match Chinese users habits. Currently Baidu cooperation with the car manufacturers, including Mercedes-Benz, BMW, Volvo, Toyota, etc., and several of these have access to Baidu car networking API, announced the cooperation with Baidu's brand also includes the MINI, the new Laws and LEXUS, TOYOTA, Volkswagen, Infiniti and others. At last year's Baidu World Congress, Baidu LBS division also demonstrated its cooperation with Toyota, including the prevention of driving fatigue and other technologies.

In fact, Baidu's technology innovation is changing more industries. To commercial real estate, for example, in recent years has been heard around to see business innovation, but nothing more than some are such as the introduction of online business called network touch, engaging in an online and offline promotions called O2O, and some Even in the traditional shopping center to build an experience area. It can be said that these are the slight gradual improvements that Negroponte said, and these "slapstick" indeed do not bring real changes to the business ecosystem like the enemy. The trend of the Internet and the mobile Internet Still in a passive role. Passive will be "beaten."

Some analysts believe that Baidu last year's move, can confirm that it is to find a new direction. Big data, artificial intelligence, wearable devices, car networking, etc., is the focus of Baidu hair force in the next few years. He believes that these businesses are technology-oriented business, huge investment, are looking at the future long-term investment varieties. The analysis pointed out that the current lack of awareness of the Internet industry, if it can be made on the lack of competitors in the market. From this perspective, Baidu has in fact gone further and further along the road that "technological innovation drives the Internet" as Negroponte said.

Even against a range of new products Google has demonstrated at Google I / O, Google's innovative innovations, ranging from mobile devices to wearables to the Internet of Things and smart home across many aspects of human life, many of them The direction of innovation is actually coincident with the innovation Baidu is doing.

In May this year, Baidu formally announced in Silicon Valley that its American R & D Center was established. "Ng Nuda, father of Google's brain, joined Baidu as Baidu's chief scientist. As the most advanced Internet company in China, Baidu plans to deploy artificial intelligence research on the other side of the Pacific Ocean to attract top scientists from all over the world to compete with companies such as Google, IBM, Microsoft and Facebook for shortcomings. It not only shows that artificial intelligence technology has become a global technology The latest hot spot for innovation also shows that Chinese company Baidu is making its mark in cutting-edge innovation in the future of the world, thanks to Nigelopount's innovative ideas and perseverance.