Network Marketing case Study: Chevrolet's wacky Video Marketing

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Take a look at how a Chevrolet's new car is going through video marketing, how can you make your product a hit? How to add some funny and curious elements to the video ads, and quickly attract the audience's attention and discussion? See the Www.cs32.com Network Video marketing case for you.

The Chevrolet sedan was soon docked by a yellow wrecker trailer as it was parked illegally on the side of the road. The driver of the black woman in the car was very unhappy and had a quarrel with the trailer driver. After a short quarrel, the young woman in black immediately got on the bus, apart launched the vehicle, with the help of the front wheel drive, unexpectedly towed away the trailer of the Wrecker. and the trailer driver obviously did not expect, chasing behind shout loudly.

Recently, the above 35-second video has been widely circulated on the internet and triggered a heated debate among netizens, many netizens call it "the death of the Dead" video, and the video of the driver of the removal of the wrecker is also known as "Shanghai's most ferocious Chevrolet sister." And around the whole event and video scenes, many netizens also raised such a question: "Logically, the removal of towing tractor operation, will certainly stop the car, how can the crew be so careless?" and the camera has never been on-site law enforcement of the civilian police, apparently not in line with the general procedures. ”

Others further analyzed that the video reflected a vague location, far away and traffic on the road is scarce, unlike at the real intersection of the shot. "It could be a section of an ad that was filmed using a set up scene, just taken by a person on the phone and revealed before the ad was officially released," he said. "As well as the Chevrolet sister, there is also a video called Cola, Manchester, and Xinle."

What happens when you put the man's gum in a Coke and you can produce a strong bubble, a test that has been done before, but 24 liters of cola, 120 of a year, plus a Chevrolet coupe? In this video, four young people in the supermarket to purchase the relevant materials, and then repeatedly on the computer to study the occurrence of the principle, Also made a few can control the opening and closing of the metal nozzle, all ready, everyone action. I saw them dump the car half a metre from the wall, put the car out of gear, put down your handbrake, then take out the cool man, put it in the Coke can, install the nozzle on the Coke can, and fix a few cans of coke in the car's trunk. "123", a young man with a chopping board to open the nozzle switch device, instantaneous time, coke spewing out, the vehicle in the jet generated by the impetus, the use of inertia forward 66 centimeters. This let netizens to this admiration, although not what new alternative energy program, but saw this video of netizens remember these several "love to do experiments" of young people and this fashionable car.

The protagonist of these two video shows is very obvious, a discerning eye to know the protagonist and behind the scenes of the hand must be from Shanghai GM, in its new car released a period of time after such a video, indeed "Thunder pour" a lot of car enthusiasts.

The network reviews: Shanghai GM in the context of economic depression, really let everyone happy, they boldly try to network marketing methods, this lower investment, so that enterprises win higher marketing returns, the current situation can not be said not to be a recruit.

In this network age, information spreads and spreads like a virus, using rapid replication to spread to thousands and millions of audiences. And this "viral marketing" may create a target consumer group, similar to the new Xinle ads will be to the people interested in the car, many of them may be the car's potential buyers, so as to stimulate fresh demand.

Viral marketing has probably experienced the following three stages, the word virus-image virus-video virus, our magazine previously talked about the red and angel sister should be pictures of the virus phase, but with the rapid development of Youku and Tudou, now more and more video virus, and the performance of more exaggerated.

But all viral marketing has a characteristic, IS has the grandstanding part, simply says IS is famous in the place Bo, in the video virus enters the present stage, the virus marketing how to evolve, perhaps is worth us to ponder.

Article from: Granville audio-visual electronic www.wstdz.com reprint please indicate the source.