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The title, the circle of friends doomed business circle, this sentence seems to use the most online, friends can come to hold our field, but also for our products to do propaganda, and online, this sentence seems to be discussed is not a lot of people care more about what marketing way, what kind of site to build, Today pony will discuss with you the power of the circle of friends!
One: Circle of friends casting Target customers
What is the target customer? is to bring us real profitable customers, like doing SEO when the target flow, if the product is not the target customers, what is the result? No market! And for the site, is only visitors and traffic, and no conversion rate, and these for network marketing, is a fatal blow, Often see some people rely on a lot of email to promote their products, or by going to the forum brush posts, these people without exception, the result is naturally drubbing and return, at the same time feel the network marketing is not good to do, but also from the idea of their own way is very correct, belong to a marketing approach, forum marketing, mail marketing, see these, Pony can only say: You do not understand Internet marketing!
Why do you say that? You use the forum marketing or email marketing is really a means of marketing, but you use the wrong way, in exchange for your own, if the Daily Mail is all promotional information, what will you do? Not even look at it, or even directly delete, or you go to the forum, no matter how novel the title, You go in, Is the advertisement information, you will how, jumps out rate almost absolutely, even the mouth spits a: wipe, the pit daddy! Do these words give you an epiphany? If there is, please listen to the pony slowly said, when we send mass mail every day or brush the forum, we are aimlessly in doing our products, what is the purpose of our network marketing? is to find the target customers, this time, the power of the circle of Friends is revealed!
We can through the mail or space to say the way to tell friends, they opened an online shop, or in the sale of a product, pony believe that this is very simple? There is a time when you send some sad or big dinner in space every day, these things will be done. You are in a circle of friends, you will not be a liar, there will be no trust problems, of course, you can not take the inferior products to cheat friends, otherwise, the store is gone, friendship is gone, when we do this, you will find that your store gradually have business, because even friends of your products do not need, They will also help you promote your products, their own people, they believe it! In this case, the target customer is not there.
Second: Circle of friends casting customer loyalty
Loyalty seems to be the most concerned problem of network marketing, no matter the size of the enterprise, is the hope that their products can have a group of loyal customers, it is related to product follow-up sales and promote sales, such as we go to a frequented shop to buy shirts, we very much like this shop shirt, high quality, good service, We belong to this store's loyal customers, if we want to buy a 100-dollar shirt, when we had to settle, the salesman said, "Sir, actually I think this shirt suits you better, looks like you look good, and then we try it on and it feels pretty good, and we're probably going to listen to the salesman, Buy this shirt, even if the result is 100 more expensive than the original one, this is loyal customers.
Fidelity also concerns the survival of a business, if a customer only to your business consumption once, then did not go, then your business must do little, so that customer loyalty has been doing online marketing efforts of the place, and this time, the power of the circle of friends has emerged, we still through space, mail, or micro-letters in our circle of friends to send messages, through the circle of friends, we will meet friends, that is to say, we will have more friends, we can through the space, mail, or micro-letter, every day for friends to recommend the latest products, so that when friends have the need, or have the desire to buy, Our product is definitely the choice!
Three: The circle of Friends is C2B Paradise
With the development of electric business, more and more business models are being born, and the newest is the C2B, is the guest to the business, for example we want to buy a pair of shoes, but we want to be unconventional, we want to be different, so we have to have their own signature on the shoes, such shoes I think, go to any shop can not buy it? However, we can go to C2B's website, such as Love, and so on, we write our needs, there will be a special business for us to provide a pair of our own signature of the shoes, this is the C2B mode, like the user to send strokes, there will be businesses to take! Although this model is not very mature now, but the pony firmly believe that, This model will certainly explode in the electric business model of their own small universe, because it is concerned about the user experience! and the circle of Friends is C2B paradise!
For example, we want to sell short sleeves, we can go through space, e-mail, micro-letter, to the circle of friends to spread a questionnaire survey, survey this: if you want to buy a short sleeve, you want it is what style or color, and then we statistical data, choose a favorite of friends, this time we can sell, We're going to sell this short sleeve, when we will this short sleeve photos to space, micro-letter words, the result is self-evident, must be able to be favored by friends, because in the circle of friends, we can easily understand their needs, know their ideas, friends Circle is C2B paradise!
Follow-up: Any marketing approach is effective, the key is to use them flexibly, because they are tools, and you are the brain. ------Country Pony
Article by the Marketing blog http://www.waszj.com/Village Pony Original, reproduced please specify the source and author