Network Marketing to do a hard work and a number of arrows carved

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Ask everyone a question, we talk about network promotion and optimization every day, who has the copywriting as the top priority of network marketing to catch? Again, as a webmaster, your site structure to facilitate access to visitors? Baidu Spider and real visitors, do you know who prefers your site? Did you plan your website? Do you have good copywriting when you're planning a network? Do you know how many good articles you have on your website? How much is the attraction? How do you use the copywriting to promote? What's the best way to promote it?

Network Marketing as a system, copywriting is an extremely important part. People's conventional thinking, as if only relying on some technology to promote the basic can be successful, and even more than 80% of the energy used in the station outside the chain, do Word-of-mouth, and so on.

Can you make a stand by crazy promotion alone? No paperwork, all right? Perhaps you will cite examples, my side of the copy can do nothing, but we do the benefit is not bad. This is a reason, but I believe you have walked into the metaphysical alley. A station and its entity enterprise's success or failure, often integrates a variety of reasons, not this is the other, a lucky individual success also represents not all. My point of view is that the site does a good job, there are real enterprises can not keep up with the benefits of the situation, but your site does not do well, the enterprise entity must not go. Where to do the success of the network promoter is often a good combination with the copy of the person. Copywriting in the hands of the promotion staff, to achieve the largest depth, can play a multiplier effect. I even think that doing online marketing if the station to do in place, the success of 70%. To do the copy in place, the success of 60%. I even think so, put 80% of the strength to do the station, there is a good technical cooperation with the copy, you can succeed 80%. Because the copy has done a bit, we have a wealth of promotional text resources, only waiting for the promoter to adopt a new type of promotional means to achieve a good quality of the promotion.

Then we're going to talk about the quality of the copywriting. Usually open a variety of e-commerce sites, especially the medical industry site, most are moved from elsewhere in the common sense class to add some features, telephone addresses. This is the simplest way to say that it is a little far-fetched to do copywriting. Some of the level of copywriting is there, but the site can not find the right place to publish, is found, because the need to update, soon after the general knowledge of the article covered, if the article is written in color, it seems that there is no such a strong manpower. This shows the misunderstanding of the copy. Copy contains two words, a text, a case, so, do not only write text, but also inject thinking, in the article injected into the column structure, in the focus of the key column injected, the quality of the focus, the amount of hidden in the back. Can also take the form of shuffle, learn from other people's things, a patchwork, the formation of their own web site-specific topics, users like, spiders to see, kill birds with one stone. Is it enough to just kill the birds with one stone? This requires a copy of the hard and pass.

In my previous article, I mentioned that Copywriting is a missile, the promotion is a rocket, how much damage the missile has, depends largely on the launch level of the rocket, such as strength and readiness. Do network marketing is to constantly create "lethality", with a simple way to expand the outcome. This is going to be a rocket missile with both hands hard. Specifically how hard? With a down-to-earth work attitude to write the article Live is hard. How to carve a number of arrows? Do a good job of promotion, expand the audience, reduce waste, copy of the audience a wide range of viscosity, strong impression.

To be hard, the key depends on the idea. Ideas in the way, network change, thinking change, method change. The idea is alive, but the method can only survive in a certain time period. For example, 360, when people think that the antivirus will have to rely on anti-virus to make money, Zhou seems to be entirely in the interests of users, choose permanent free, use the brand to accumulate popularity and do antivirus extension products. That's the idea, that's the innovation.

I did not want to talk about methods, but for everyone's interest in reading, otherwise it also makes this article empty, here simply provides some methods:

One, the regular outside the station propaganda: The station outside of the copy writing is relatively relaxed in the station. You can only make one or two soft articles every day, and then let the promotion staff in the blog and their collection of good forums, classified information online. Can be counterpart, also can not counterpart. For example, I now this article also can be in the SEO forum. does not correspond to at least can play the role of ranking and enlarge the link. According to the habits of search engines and forum blogs, you can add Web sites, you can not add URLs. I see some people post, obstinately stubborn Add Web site, in fact, there is no need. Because people do not like you add a URL, you are added soon will be killed, but not add, especially soft, readable, can let users remember their promotional entities. Sometimes, it is better to let the user click on the website than to let him remember you and your product. The effect seems to be better. The principle is that we can add the URL, add, not on, not hard to add, not mistaken.

Second, from beginning to end play Original: We are not familiar with the industry, you can slowly learn, as long as there is interest, what can be learned. We understand a certain line, not GE, interest is strong, naturally produce our unique insights. Don't be timid, don't think I am a layman can write things, tell you, can! An article, from beginning to end we do not rely on others, we are honest to write! We also do not want an article is the level of the magazine published, we are doing marketing, as long as people like to see our things on it. So at this time the text requirements of the popularization, such as hundreds of forums, such as Zhao Benshan's words, people like to listen to understand. The benefits of writing original articles, people said seen, I will add. A good original article, even if you do not add any optimization thinking, search engines will like, in other words, most visitors like to feel useful things, search is also interested. This is the direction of the future, search engines are increasingly reflecting the ability of human analysis. In addition, I also found that the injection of optimized thinking and methods of original and pseudo original articles, for snapshots of the promotion is also helpful. With proper methods, it will be effective in half a month. According to my personal experience, from the whole station to the arrival of a single article, the title keyword description of the setting of great skill. If interested, please contact the Red Boat Marketing planning: 869033995.

If you say I can't write original, there are other original ways, I conveniently list several: The Structure website topic column, is between the column inside the page and the topic between that kind of pattern, again for example does the topic page, again for example asks oneself to answer, is oneself gives the question, then consults the on-line data, finally unifies own expression way to say, and so on.

Third, do not do a lot of junk information release, do not do meaningless outbound links. If the head is pressed for quantity without analysis of utility, then the machine is optimized. Do optimization first consider the audience, then consider the spider. Of course, some things are not we can completely control, such as the server is not good, out of the question, the site is often not open, if not to make adjustments, the station itself to do a good job is difficult to save. I would also like to say something about my own understanding of the snapshot. The impact of the snapshot itself is not very large, it reflects the spider's attention to your site and friendliness, as well as to your site data update frequency. The greater the frequency of updates, the more energy and material input you have on the site, the quicker it will work. General, the site was first built, snapshots are relatively new, in this period how to improve the quality of the site, maintain a better snapshot, is the site people should consider.

Iv. Topic Marketing. For example, every day on the site will appear a lot of hot topics, things are generally connected, these topics will certainly be linked to our products, that good, we would like how to contact, how to conceive such a copy it. At present, people do more and more topic marketing, such as Sina fired the door that door, recommended articles, etc., are also by the topic of the visitors, increase flow, generate advertising revenue.

V. Activity marketing. Whether it is a company or a hospital, often do a large and small activities. These activities can be directly released, you can compress the changes, attached to some of our copy behind, together. For users to constitute a great attraction of activities, preferably posted in a better credibility of the forum, information port and other fields. Choose to pay if necessary. Activities should be guaranteed, can not be failed to renege. If the face of a city site, the local flow of larger official website, as long as you can play advertising, you can try.

To cultivate reverse thinking. When everyone is doing this, I am biased and find the basis for doing so. For example, foreign propaganda word-of-mouth, others write this hospital how good, I biased from symptoms to start, such as frequent urine urgency, we proposed a novel topic, such as why I always pee frequent pee? Drinking water is not much why the frequent urine rush? And so on, where the weight is higher, try to get a good ranking, so that the audience to introduce our website, Generate traffic and purchase. If your site weights and snapshots are good, well, you can also bulk in the station. At this time, the requirements of the text and content must be higher, the same or the same type of symptoms of the long tail also have a aggregation effect.

VI. Marketing model innovation, such as beauty marketing, paint marketing, story marketing, honest marketing and so on. Beauty Marketing is in the field read a copy, feel happy, and the general advertising different psychological effects. What is painting marketing? We do not want to fully play the role of art? He can draw the best, can not draw, design drawings Ah, did the map posted inside the blog, design their own in the Forum registered users logo, these are all watermark. You all seem to know, then I say another you do not know, such as comics, so that interesting comics and our marketing links, remember, things are generally connected. If you do not have the ability, then, you can write in the copyright statement of the company what hospital what doctor writing, etc. Story marketing Needless to say, is to tell the story, there are statistics show that people like to read with a map to do the article, and a strong story. And remember, you have to learn to tell stories, to create suspense, to be full of logic, not to tell stories, to forget what we do. There is also a point, tell the story don't old people, make up fable story also quite fun.

The above explanation, look is in the speech copy, actually also runs through the optimization promotion idea. In fact, I do not want to separate the three, but for the general understanding of everyone, I still use the concept of narrow sense to infiltrate the broad sense of thinking. The method is infinite, the train of thought is limited, your train of thought is more open, your understanding of website promotion is deeper. The idea is still alive, many methods have been dead, so many promotion experts have slowly turned into a low hand.

An article can vary according to the way it is promoted, for example, the forum we try to write the implicit some, such as activities we make the audience are interested in reading, can see the benefits, such as micro-bo marketing, you need to have a summary of the fun, big suspense, and there are singing and and, the play can sing down. An article, we can write a good title to describe the body, not only by Baidu included also can get a good ranking, not only can let visitors come in, but also let him stay longer. The same article, we can also in the blog, classified information and other places to write articles, can be in the major portal forum to create topics, a great article, you can of course in micro-blog and aggregation of the site, with a few numbers plus a link group, like a ball bouncing to play, to fight for TANGWU, an arrow number carving.

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